Type The Correct Answer In The Box. Spell All Words Correctly.Which Unit, Run By The FTC And BBB, Regulates Advertisement Targeted At Children?The Children's __________ Is The Unit Run By The FTC And BBB That Regulates Advertisements Targeted At

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Regulating Children's Advertising: Understanding the "Children's _______" Unit

As consumers, we are constantly bombarded with advertisements, and it's not uncommon for children to be targeted with catchy slogans and colorful packaging. However, the Federal Trade Commission (FTC) and the Better Business Bureau (BBB) recognize the importance of protecting children from deceptive and misleading advertising practices. To address this issue, the FTC and BBB have established a unit specifically designed to regulate advertisements targeted at children. This unit is known as the "Children's Advertising Review Unit" (CARU).

What is the Children's Advertising Review Unit (CARU)?

CARU is a self-regulatory unit that reviews advertisements targeted at children to ensure they comply with federal guidelines and industry standards. The unit was established in 1974 by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) in partnership with the FTC. CARU's primary goal is to protect children from deceptive and misleading advertising practices that may harm their well-being or exploit their vulnerabilities.

How does CARU regulate children's advertising?

CARU uses a comprehensive review process to evaluate advertisements targeted at children. The unit examines advertisements for compliance with federal guidelines, industry standards, and CARU's own guidelines. Some of the key areas that CARU reviews include:

  • Deception and Misrepresentation: CARU reviews advertisements to ensure they do not deceive or mislead children about the product or service being advertised.
  • Substantiation: CARU reviews advertisements to ensure they are supported by scientific evidence and are not making unsubstantiated claims.
  • Children's Interests: CARU reviews advertisements to ensure they are not exploiting children's interests or vulnerabilities.
  • Compliance with Federal Guidelines: CARU reviews advertisements to ensure they comply with federal guidelines, such as the Children's Online Privacy Protection Act (COPPA).

What are the consequences of non-compliance with CARU guidelines?

If an advertisement is found to be non-compliant with CARU guidelines, the advertiser may face consequences, including:

  • Public Disclosure: CARU may publicly disclose the non-compliant advertisement, which can damage the advertiser's reputation.
  • Remedial Action: CARU may require the advertiser to take remedial action, such as modifying the advertisement or providing additional information to consumers.
  • Industry Sanctions: CARU may impose industry sanctions, such as requiring the advertiser to participate in additional training or education programs.

Conclusion

The Children's Advertising Review Unit (CARU) plays a critical role in regulating advertisements targeted at children. By reviewing advertisements for compliance with federal guidelines and industry standards, CARU helps to protect children from deceptive and misleading advertising practices. As consumers, it's essential to be aware of CARU's guidelines and to report any non-compliant advertisements to the unit. By working together, we can help to create a safer and more transparent advertising environment for children.

Frequently Asked Questions

  • What is the purpose of CARU? CARU's primary goal is to protect children from deceptive and misleading advertising practices that may harm their well-being or exploit their vulnerabilities.
  • How does CARU regulate children's advertising? CARU uses a comprehensive review process to evaluate advertisements targeted at children, examining areas such as deception and misrepresentation, substantiation, children's interests, and compliance with federal guidelines.
  • What are the consequences of non-compliance with CARU guidelines? If an advertisement is found to be non-compliant with CARU guidelines, the advertiser may face consequences, including public disclosure, remedial action, and industry sanctions.

Additional Resources

  • Federal Trade Commission (FTC): www.ftc.gov
  • Better Business Bureau (BBB): www.bbb.org
  • Children's Advertising Review Unit (CARU): www.caru.org
    Q&A: Children's Advertising Review Unit (CARU)

Q: What is the Children's Advertising Review Unit (CARU)?

A: CARU is a self-regulatory unit that reviews advertisements targeted at children to ensure they comply with federal guidelines and industry standards. The unit was established in 1974 by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) in partnership with the Federal Trade Commission (FTC).

Q: What is the purpose of CARU?

A: CARU's primary goal is to protect children from deceptive and misleading advertising practices that may harm their well-being or exploit their vulnerabilities. The unit reviews advertisements to ensure they are truthful, substantiated, and comply with federal guidelines and industry standards.

Q: How does CARU regulate children's advertising?

A: CARU uses a comprehensive review process to evaluate advertisements targeted at children. The unit examines advertisements for compliance with federal guidelines, industry standards, and CARU's own guidelines. Some of the key areas that CARU reviews include:

  • Deception and Misrepresentation: CARU reviews advertisements to ensure they do not deceive or mislead children about the product or service being advertised.
  • Substantiation: CARU reviews advertisements to ensure they are supported by scientific evidence and are not making unsubstantiated claims.
  • Children's Interests: CARU reviews advertisements to ensure they are not exploiting children's interests or vulnerabilities.
  • Compliance with Federal Guidelines: CARU reviews advertisements to ensure they comply with federal guidelines, such as the Children's Online Privacy Protection Act (COPPA).

Q: What are the consequences of non-compliance with CARU guidelines?

A: If an advertisement is found to be non-compliant with CARU guidelines, the advertiser may face consequences, including:

  • Public Disclosure: CARU may publicly disclose the non-compliant advertisement, which can damage the advertiser's reputation.
  • Remedial Action: CARU may require the advertiser to take remedial action, such as modifying the advertisement or providing additional information to consumers.
  • Industry Sanctions: CARU may impose industry sanctions, such as requiring the advertiser to participate in additional training or education programs.

Q: How can I report a non-compliant advertisement to CARU?

A: You can report a non-compliant advertisement to CARU by submitting a complaint online or by mail. CARU reviews all complaints and takes action when necessary.

Q: What are some examples of non-compliant advertisements that CARU has reviewed?

A: CARU has reviewed a wide range of advertisements, including those that make unsubstantiated claims, deceive or mislead children, or exploit children's interests or vulnerabilities. Some examples include:

  • Advertisements that claim a product can cure a child's illness or condition without providing scientific evidence to support the claim.
  • Advertisements that use children's interests or vulnerabilities to sell a product, such as using a child's love of a particular cartoon character to sell a product.
  • Advertisements that make unsubstantiated claims about a product's benefits or features, such as claiming a product is "the best" or "the safest" without providing evidence to support the claim.

Q: How can I ensure that the advertisements I create comply with CARU guidelines?

A: To ensure that your advertisements comply with CARU guidelines, follow these best practices:

  • Conduct thorough research and testing to support any claims you make about your product or service.
  • Clearly and accurately disclose any information that is relevant to children's interests or vulnerabilities.
  • Avoid using children's interests or vulnerabilities to sell a product.
  • Comply with federal guidelines, such as COPPA, and industry standards.

Q: What are some additional resources for learning more about CARU and its guidelines?

A: For more information about CARU and its guidelines, visit the following resources: