Tourism Communication Analysis Of The Culture And Tourism Office Of Pemko Binjai

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Introduction

The tourism industry has become a significant contributor to the economy of many countries, including Indonesia. The city of Binjai, located in North Sumatra, is one of the cities that has been actively promoting its tourism potential. The Binjai City Culture and Tourism Office is responsible for promoting the city's tourism attractions, including the SB Beach. However, the effectiveness of the office's tourism communication strategies has been a subject of concern. This thesis aims to analyze the tourism communication of the Binjai City Culture and Tourism Office, particularly in promoting the SB Beach tourist attraction.

Methodology

This study employed a descriptive method to analyze the tourism communication of the Binjai City Culture and Tourism Office. The population targeted in this study was domestic tourists who visited the SB Beach, with a total population of 11,457 people. To determine the right number of samples, the author used the Taroyamane formula with a 10% precision and a 90% confidence level, which produced 100 people as a research sample. The study also used accidental sampling and purposive sampling techniques to select respondents.

Data Collection

Data collection techniques were carried out through library studies to obtain information from various relevant books and sources, as well as field research using questionnaires that were distributed to respondents. The questionnaires were designed to gather information about the respondents' perceptions of the Binjai City Culture and Tourism Office's tourism communication strategies.

Data Analysis

The data collected was analyzed using a single table analysis that presented the frequency and percentage of results based on established categories. The data was then analyzed and interpreted to describe the results of the study.

Results

The results of the study showed that the Binjai City Culture and Tourism Office was not optimal in conducting tourism communication, especially in distributing promotional materials that aim to increase tourist visits, especially domestic tourists to SB Beach. The study found that the office's promotional materials were not effective in conveying information about the SB Beach tourist attraction.

Discussion

The findings of this study have several important implications for the Binjai City Culture and Tourism Office. First, the importance of more effective communication strategies in conveying information about attractions, especially for domestic tourists. The office must take advantage of various media, both online and offline, to reach a wider target audience.

Second, evaluation of the effectiveness of promotional messages is also very necessary. In this case, the service needs to evaluate the messages conveyed, whether it is interesting, informative, and able to attract tourists. In addition, the service also needs to involve local communities and other stakeholders to jointly promote tourist attractions.

Third, the use of information technology and social media can be a very effective tool in promoting tourism. The younger generation, as one of the most active market segments on social media, can be a driver in the dissemination of information about SB Beach Tourism Objects.

Conclusion

In conclusion, effective tourism communication is very important to increase tourist visits. By identifying and implementing the right communication strategy, the Binjai City Culture and Tourism Office can increase the attractiveness of SB beaches and make it one of the favorite tourist destinations for domestic tourists.

Recommendations

Based on the findings of this study, the following recommendations are made:

  • The Binjai City Culture and Tourism Office should develop more effective communication strategies to convey information about attractions, especially for domestic tourists.
  • The office should evaluate the effectiveness of promotional messages and involve local communities and other stakeholders to jointly promote tourist attractions.
  • The use of information technology and social media should be explored as a tool to promote tourism.

Limitations

This study has several limitations. First, the study only focused on the Binjai City Culture and Tourism Office's tourism communication strategies, and did not consider other factors that may influence tourist visits. Second, the study only collected data from domestic tourists, and did not consider the perspectives of international tourists.

Future Research

Future research should consider the following:

  • Conducting a study on the effectiveness of tourism communication strategies in other cities or regions.
  • Exploring the use of information technology and social media in promoting tourism.
  • Conducting a study on the perspectives of international tourists on the Binjai City Culture and Tourism Office's tourism communication strategies.

References

  • [List of references cited in the study]

Appendix

  • [Appendix containing additional information, such as questionnaires, tables, and figures]
    Q&A: Tourism Communication Analysis of the Culture and Tourism Office of Pemko Binjai =====================================================================================

Q: What is the main purpose of this research?

A: The main purpose of this research is to understand how the Binjai City Culture and Tourism Office is carrying out tourism communication in promotional activities, especially related to the SB Beach tourist attraction.

Q: What method was used in this study?

A: This study employed a descriptive method to analyze the tourism communication of the Binjai City Culture and Tourism Office.

Q: Who was the target population of this study?

A: The target population of this study was domestic tourists who visited the SB Beach, with a total population of 11,457 people.

Q: What was the sample size of this study?

A: The sample size of this study was 100 people, which was determined using the Taroyamane formula with a 10% precision and a 90% confidence level.

Q: What were the data collection techniques used in this study?

A: The data collection techniques used in this study were library studies and field research using questionnaires.

Q: What was the main finding of this study?

A: The main finding of this study was that the Binjai City Culture and Tourism Office was not optimal in conducting tourism communication, especially in distributing promotional materials that aim to increase tourist visits, especially domestic tourists to SB Beach.

Q: What are the implications of this study?

A: The implications of this study are that the Binjai City Culture and Tourism Office needs to develop more effective communication strategies to convey information about attractions, especially for domestic tourists. The office should also evaluate the effectiveness of promotional messages and involve local communities and other stakeholders to jointly promote tourist attractions.

Q: What are the recommendations of this study?

A: The recommendations of this study are that the Binjai City Culture and Tourism Office should:

  • Develop more effective communication strategies to convey information about attractions, especially for domestic tourists.
  • Evaluate the effectiveness of promotional messages and involve local communities and other stakeholders to jointly promote tourist attractions.
  • Explore the use of information technology and social media as a tool to promote tourism.

Q: What are the limitations of this study?

A: The limitations of this study are that it only focused on the Binjai City Culture and Tourism Office's tourism communication strategies, and did not consider other factors that may influence tourist visits. The study also only collected data from domestic tourists, and did not consider the perspectives of international tourists.

Q: What are the future research directions?

A: The future research directions are to conduct a study on the effectiveness of tourism communication strategies in other cities or regions, to explore the use of information technology and social media in promoting tourism, and to conduct a study on the perspectives of international tourists on the Binjai City Culture and Tourism Office's tourism communication strategies.

Q: What are the practical implications of this study?

A: The practical implications of this study are that the Binjai City Culture and Tourism Office can use the findings of this study to develop more effective communication strategies to promote tourism in the city. The office can also use the study's recommendations to improve its tourism communication efforts and increase tourist visits to the SB Beach.