Tour Package Marketing Strategy In PT. Sibayak Trans Tour & Travel Berastagi

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Tour Package Marketing Strategy in PT. Sibayak Trans Tour & Travel Berastagi: Exploring the beauty of nature while winning the hearts of customers

Introduction

In the competitive tourism industry, marketing strategies play a crucial role in attracting tourists and increasing the number of customers. PT. Sibayak Trans Tour & Travel Berastagi, a travel agency that offers a variety of domestic and foreign tour packages, is no exception. This final project aims to uncover the marketing strategy of the tour packages implemented by PT. Sibayak Trans Tour & Travel, and to explore the factors that contribute to its success.

Attracting Attention with the Right Promotion

PT. Sibayak Trans Tour & Travel realizes that promotion is the key in achieving the attention of prospective tourists. They take advantage of various platforms, both online and offline, to convey information on the tour packages offered. Their promotional strategies include:

Social Media

  • Instagram, Facebook, and official websites are the main media for displaying interesting tour packages, customer testimonials, and the latest information about promos and events.
  • Social media content is created to engage with customers and promote tour packages, with a focus on visual content such as images and videos.
  • Influencer marketing is also used to promote tour packages and reach a wider audience.

Cooperation with Travel Agents

  • PT. Sibayak Trans Tour & Travel cooperates with travel agents in various regions, both in North Sumatra and outside the region, to expand market reach.
  • Travel agents are trained to promote tour packages and provide excellent customer service.
  • Cooperation with travel agents helps to increase the number of customers and revenue.

Tourism Exhibition

  • Participation in the tourism exhibition is an opportunity to introduce tour packages and establish relationships with prospective tourists.
  • Exhibition booths are designed to showcase tour packages and provide information to visitors.
  • Exhibition staff are trained to engage with visitors and promote tour packages.

Direct Promotion

  • Marketing Team PT. Sibayak Trans Tour & Travel collaborates with travel agents and hotels around Berastagi to offer tour packages to tourists who visit.
  • Direct promotion helps to increase the number of customers and revenue.
  • Collaboration with travel agents and hotels helps to expand market reach and provide excellent customer service.

Competitive Price, Excellent Service

Competitive price strategy is an important factor in attracting tourists. PT. Sibayak Trans Tour & Travel offers a wide selection of tour packages with varying price ranges, according to the needs and budget of tourists. In addition to attractive prices, PT. Sibayak Trans Tour & Travel also prioritizes excellent customer service.

Competitive Price

  • PT. Sibayak Trans Tour & Travel offers a wide selection of tour packages with varying price ranges, according to the needs and budget of tourists.
  • Competitive prices help to attract tourists and increase the number of customers.
  • Price strategy is regularly reviewed and updated to ensure that it remains competitive.

Excellent Service

  • PT. Sibayak Trans Tour & Travel prioritizes excellent customer service.
  • Customer service staff are trained to provide excellent service and resolve customer complaints.
  • Excellent service helps to increase customer satisfaction and loyalty.

Presenting Unique and Memorable Tour Packages

PT. Sibayak Trans Tour & Travel not only offers standard tour packages, but also offers unique tour packages that highlight the uniqueness of the culture and nature of Berastagi. For example, a tour package that offers unique experiences such as introducing typical culinary, visiting amazing tea gardens, or enjoying the charming panoramic panorama of Mount Sibayak.

Unique Tour Packages

  • PT. Sibayak Trans Tour & Travel offers unique tour packages that highlight the uniqueness of the culture and nature of Berastagi.
  • Unique tour packages help to attract tourists and increase the number of customers.
  • Unique tour packages are regularly reviewed and updated to ensure that they remain relevant and appealing to tourists.

Marketing Mix to Win Attention

In implementing its marketing strategy, PT. Sibayak Trans Tour & Travel combines several important elements in marketing mix, namely:

Product

  • Attractive tour package development with competitive prices and excellent service.
  • Product development is regularly reviewed and updated to ensure that it remains relevant and appealing to tourists.

Price

  • Determination of prices in accordance with the market and able to compete with competitors.
  • Price strategy is regularly reviewed and updated to ensure that it remains competitive.

Place

  • The selection of the right distribution channels, both online and offline, to reach the target market.
  • Distribution channels are regularly reviewed and updated to ensure that they remain relevant and effective.

Promotion

  • Effective promotion strategy selection to increase awareness and tourist interest.
  • Promotion strategy is regularly reviewed and updated to ensure that it remains effective and relevant.

Effective Marketing Strategy

The results showed that the marketing strategy implemented by PT. Sibayak Trans Tour & Travel is quite effective in attracting tourists and increasing the number of customers. This is indicated by the increasing number of tour packages and positive testimonials from customers.

Increasing Number of Customers

  • The increasing number of customers is a result of the effective marketing strategy implemented by PT. Sibayak Trans Tour & Travel.
  • Customer satisfaction is high, with many customers providing positive testimonials.

Positive Testimonials

  • Positive testimonials from customers are a result of the excellent customer service provided by PT. Sibayak Trans Tour & Travel.
  • Customer satisfaction is high, with many customers providing positive testimonials.

Supporting and Inhibiting Factors

Increasing the number of customers of PT. Sibayak Trans Tour & Travel is also influenced by several supporting factors, namely:

Beauty of Berastagi

  • The beauty of Berastagi, with Mount Sibayak, Lake Toba, Tea Garden, and Waterfall, is an attraction for tourists.
  • The beauty of Berastagi helps to attract tourists and increase the number of customers.

Community Hospitality

  • The local friendliness and local wisdom of the Berastagi community gives added value and positive impression for tourists.
  • Community hospitality helps to increase customer satisfaction and loyalty.

Easy Accessibility

  • The road and transportation that is easily accessible becomes an important factor in facilitating tourists to visit Berastagi.
  • Easy accessibility helps to increase the number of customers and revenue.

However, PT. Sibayak Trans Tour & Travel also faces several inhibiting factors, namely:

Right Competition

  • Competition with other travel agencies is a challenge in attracting tourists.
  • Competition helps to increase the number of customers and revenue.

Lack of Promotion

  • Limited promotional range causes PT. Sibayak Trans Tour & Travel is less known by tourists.
  • Promotion helps to increase awareness and tourist interest.

Weather Factor

  • Extreme weather can cause interference with tourism schedules and reduce the number of tourists.
  • Weather factor helps to increase the number of customers and revenue.

Conclusion

PT. Sibayak Trans Tour & Travel has successfully implemented an effective marketing strategy to attract tourists and increase the number of customers. Promotion strategies carried out on social media, cooperation with travel agents, and participation in the tourism exhibition succeeded in reaching the target market. Unique tour package offers and competitive prices are also important factors in attracting tourists. The increase in the number of customers is also supported by the beauty of Berastagi, community friendliness, and easy accessibility. However, PT. Sibayak Trans Tour & Travel still faces challenges in competition with other travel agencies, limited range of promotions, and weather factors.

Suggestion

To strengthen marketing strategies and increase the number of customers, PT. Sibayak Trans Tour & Travel can consider the following suggestions:

Strengthening Online Promotion

  • Improving the quality of social media content and running a more directed digital marketing campaign.
  • Social media content is created to engage with customers and promote tour packages, with a focus on visual content such as images and videos.

Building Cooperation with Influencers

  • Applying endorsement strategies with influencers that are relevant to the target market.
  • Influencer marketing is used to promote tour packages and reach a wider audience.

Improving Service Quality

  • Organizing training for staff to improve the quality of customer service and create a positive impression for tourists.
  • Customer service staff are trained to provide excellent service and resolve customer complaints.

By implementing the right marketing strategy and continuing to innovate, PT. Sibayak Trans Tour & Travel can continue to develop and gain the trust of tourists to explore the beauty of Berastagi with attractive and memorable tour packages.
Tour Package Marketing Strategy in PT. Sibayak Trans Tour & Travel Berastagi: Exploring the beauty of nature while winning the hearts of customers

Q&A: Tour Package Marketing Strategy in PT. Sibayak Trans Tour & Travel Berastagi

Q: What is the main goal of PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy?

A: The main goal of PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy is to attract tourists and increase the number of customers by promoting their tour packages and providing excellent customer service.

Q: What are the key elements of PT. Sibayak Trans Tour & Travel Berastagi's marketing mix?

A: The key elements of PT. Sibayak Trans Tour & Travel Berastagi's marketing mix are product, price, place, and promotion. They offer attractive tour packages with competitive prices, use the right distribution channels, and implement effective promotion strategies to reach the target market.

Q: How does PT. Sibayak Trans Tour & Travel Berastagi use social media in their marketing strategy?

A: PT. Sibayak Trans Tour & Travel Berastagi uses social media platforms such as Instagram, Facebook, and official websites to promote their tour packages, engage with customers, and provide information about promos and events.

Q: What is the role of community hospitality in PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy?

A: Community hospitality plays a significant role in PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy as it gives added value and positive impression for tourists. The local friendliness and local wisdom of the Berastagi community helps to increase customer satisfaction and loyalty.

Q: How does PT. Sibayak Trans Tour & Travel Berastagi handle competition with other travel agencies?

A: PT. Sibayak Trans Tour & Travel Berastagi handles competition with other travel agencies by offering unique tour packages, providing excellent customer service, and implementing effective marketing strategies to reach the target market.

Q: What is the impact of weather factors on PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy?

A: Weather factors can have a negative impact on PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy as extreme weather can cause interference with tourism schedules and reduce the number of tourists.

Q: What are the suggestions for PT. Sibayak Trans Tour & Travel Berastagi to strengthen their marketing strategies?

A: The suggestions for PT. Sibayak Trans Tour & Travel Berastagi to strengthen their marketing strategies include strengthening online promotion, building cooperation with influencers, and improving service quality.

Q: How can PT. Sibayak Trans Tour & Travel Berastagi continue to develop and gain the trust of tourists?

A: PT. Sibayak Trans Tour & Travel Berastagi can continue to develop and gain the trust of tourists by implementing the right marketing strategy, continuing to innovate, and providing excellent customer service.

Q: What is the future outlook for PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy?

A: The future outlook for PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy is positive as they continue to implement effective marketing strategies, provide excellent customer service, and innovate to meet the changing needs of tourists.

Q: How can tourists support PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy?

A: Tourists can support PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy by promoting their tour packages, providing feedback and suggestions, and recommending them to others.

Q: What is the role of PT. Sibayak Trans Tour & Travel Berastagi in promoting the tourism industry in Berastagi?

A: PT. Sibayak Trans Tour & Travel Berastagi plays a significant role in promoting the tourism industry in Berastagi by offering unique tour packages, providing excellent customer service, and implementing effective marketing strategies to reach the target market.

Q: How can PT. Sibayak Trans Tour & Travel Berastagi contribute to the local community in Berastagi?

A: PT. Sibayak Trans Tour & Travel Berastagi can contribute to the local community in Berastagi by providing job opportunities, supporting local businesses, and promoting the local culture and heritage.

Q: What is the impact of PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy on the local economy in Berastagi?

A: PT. Sibayak Trans Tour & Travel Berastagi's marketing strategy has a positive impact on the local economy in Berastagi as it generates revenue, creates job opportunities, and promotes the local culture and heritage.