The Strategy Of Winning The Alfedri-Husni Merza Couple In The Siak Regency Regional Head Election In 2020

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The Strategy of Winning the Alfedri-Husni Merza Couple in the Siak Regency Regional Head Election in 2020: Adapted to Pandemi

Introduction

The General Election of the Regional Head (Pilkada) of Siak Regency in 2020 was a unique and challenging event. The COVID-19 pandemic required the General Election Commission (KPU) to issue new rules related to the implementation of the elections, as stated in PKPU No. 6 of 2020 and PKPU No. 13 of 2020. These rules regulated the stages of the elections in the pandemic period and the use of health protocols, both before, during, and after the election took place. In the midst of this challenge, the candidate pair Alfedri-Husni Merza won victory. This research aims to reveal the winning strategy they implemented in conditions that were not ideal.

Background

The Siak Regency Regional Head Election in 2020 was a significant event in the region. The election was held in a unique situation, with the COVID-19 pandemic affecting the entire country. The pandemic required the KPU to issue new rules related to the implementation of the elections. These rules aimed to ensure the safety of voters and election officials while maintaining the integrity of the electoral process.

Methodology

This research used descriptive qualitative research methods, with interviews with competent informants, documentation, and field observations as a source of data. The research aimed to identify the winning strategy implemented by Alfedri-Husni Merza in the Siak Regency Regional Head Election in 2020.

Results

The results of this research showed that Alfedri-Husni Merza adapted to the pandemic situation by carrying out several strategies:

Dialogical Campaign

The prohibition on public gatherings and meetings due to the pandemic made it difficult for Alfedri-Husni Merza to hold large-scale campaign events. However, they turned this challenge into an opportunity by implementing a dialogical campaign. They held limited meetings with the community, listened to their aspirations, and conveyed their vision and mission directly. This strategy allowed them to establish more personal and effective communication with voters.

The dialogical campaign was a key factor in Alfedri-Husni Merza's victory. By engaging directly with the community, they were able to build trust and rapport with voters. This approach also allowed them to understand the needs and aspirations of the people, which they incorporated into their campaign messages.

Utilization of Media

Alfedri-Husni Merza utilized social media and mass media as a campaign tool. They uploaded interesting and informative content that could be accessed by the wider community. This helped in spreading campaign messages efficiently and reached out to voters in various regions.

The use of social media and mass media was a strategic move by Alfedri-Husni Merza. By leveraging these platforms, they were able to reach a large audience and build a strong online presence. This helped to increase their visibility and credibility, which ultimately contributed to their victory.

Social Activities

Alfedri-Husni Merza was active in carrying out social activities, such as helping people affected by the pandemic and providing assistance to vulnerable groups. This helped in increasing their popularity and positive image in the eyes of the community.

The social activities implemented by Alfedri-Husni Merza were a key factor in their victory. By showing empathy and compassion towards those affected by the pandemic, they were able to build a positive image and increase their popularity. This approach also helped to establish trust and rapport with voters, which ultimately contributed to their success.

Conclusion

Alfedri-Husni Merza's victory in the Siak Regency Regional Head Election in 2020 was a testament to the effectiveness of their winning strategy. By adapting to the pandemic situation and implementing a dialogical campaign, utilizing media, and carrying out social activities, they were able to build a strong connection with voters and increase their popularity.

The strategy used by Alfedri-Husni Merza not only focused on winning in the elections but also paid attention to the needs and aspirations of the people. This approach helped to establish trust and rapport with voters, which ultimately contributed to their success.

Recommendations

Based on the findings of this research, the following recommendations can be made:

  • Candidates in future elections should adapt to the situation and implement strategies that are relevant to the context.
  • The use of social media and mass media should be leveraged to spread campaign messages efficiently and reach out to voters in various regions.
  • Candidates should engage directly with the community and listen to their aspirations to build trust and rapport with voters.
  • Social activities should be implemented to increase popularity and positive image in the eyes of the community.

By following these recommendations, candidates in future elections can increase their chances of success and build a strong connection with voters.
Q&A: The Strategy of Winning the Alfedri-Husni Merza Couple in the Siak Regency Regional Head Election in 2020

Q: What was the unique challenge faced by the Alfedri-Husni Merza couple in the Siak Regency Regional Head Election in 2020?

A: The COVID-19 pandemic required the General Election Commission (KPU) to issue new rules related to the implementation of the elections, as stated in PKPU No. 6 of 2020 and PKPU No. 13 of 2020. These rules regulated the stages of the elections in the pandemic period and the use of health protocols, both before, during, and after the election took place.

Q: How did the Alfedri-Husni Merza couple adapt to the pandemic situation?

A: The Alfedri-Husni Merza couple adapted to the pandemic situation by carrying out several strategies, including:

  • Implementing a dialogical campaign, which involved holding limited meetings with the community, listening to their aspirations, and conveying their vision and mission directly.
  • Utilizing social media and mass media as a campaign tool, uploading interesting and informative content that could be accessed by the wider community.
  • Carrying out social activities, such as helping people affected by the pandemic and providing assistance to vulnerable groups.

Q: What was the key factor in the Alfedri-Husni Merza couple's victory?

A: The key factor in the Alfedri-Husni Merza couple's victory was their ability to adapt to the pandemic situation and implement a winning strategy that focused on building a strong connection with voters. By engaging directly with the community, leveraging social media and mass media, and carrying out social activities, they were able to build trust and rapport with voters and increase their popularity.

Q: What can candidates in future elections learn from the Alfedri-Husni Merza couple's strategy?

A: Candidates in future elections can learn from the Alfedri-Husni Merza couple's strategy by adapting to the situation and implementing strategies that are relevant to the context. They should also leverage social media and mass media to spread campaign messages efficiently and reach out to voters in various regions. Additionally, they should engage directly with the community and listen to their aspirations to build trust and rapport with voters.

Q: How can candidates increase their popularity and positive image in the eyes of the community?

A: Candidates can increase their popularity and positive image in the eyes of the community by carrying out social activities, such as helping people affected by the pandemic and providing assistance to vulnerable groups. They should also engage directly with the community and listen to their aspirations to build trust and rapport with voters.

Q: What is the importance of social media and mass media in election campaigns?

A: Social media and mass media are crucial in election campaigns as they provide a platform for candidates to spread their campaign messages efficiently and reach out to voters in various regions. Candidates should leverage these platforms to build a strong online presence and increase their visibility and credibility.

Q: How can candidates build trust and rapport with voters?

A: Candidates can build trust and rapport with voters by engaging directly with the community, listening to their aspirations, and conveying their vision and mission directly. They should also be transparent and honest in their campaign messages and actions.

Q: What is the role of social activities in election campaigns?

A: Social activities play a crucial role in election campaigns as they help candidates to increase their popularity and positive image in the eyes of the community. By carrying out social activities, candidates can demonstrate their empathy and compassion towards those affected by the pandemic and provide assistance to vulnerable groups.

Q: How can candidates increase their chances of success in elections?

A: Candidates can increase their chances of success in elections by adapting to the situation and implementing strategies that are relevant to the context. They should also leverage social media and mass media to spread campaign messages efficiently and reach out to voters in various regions. Additionally, they should engage directly with the community and listen to their aspirations to build trust and rapport with voters.