The Influence Of Psychological Attitudes And Factors On The Purchasing Decision Of Rexona For Men Deodorant For Suzuya Kampung Baru Medan Customers

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The Influence of Psychological Attitudes and Factors on the Purchasing Decision of Rexona for Men Deodorant for Suzuya Kampung Baru Medan Customers

1. Introduction

In today's fast-paced world, maintaining self-confidence is crucial for modern men. Deodorant is an essential product that plays a significant role in helping men feel confident and fresh throughout the day. In Medan, particularly in Suzuya Kampung Baru, Rexona for Men seems to be a popular choice among men. But what drives men to choose Rexona for Men over other deodorant brands? This study aims to reveal the factors of attitudes and psychological influences that shape the purchasing decision of Rexona for Men among Suzuya Kampung Baru Medan customers.

1.1. Background of the Study

Deodorant is a personal care product that is used to prevent body odor and leave a pleasant scent. Rexona for Men is a well-known deodorant brand that is widely used by men in Medan. The brand has been successful in creating a positive image and reputation among men, which is reflected in its popularity in the market. However, the question remains: what drives men to choose Rexona for Men over other deodorant brands?

1.2. Research Objectives

The primary objective of this study is to investigate the factors of attitudes and psychological influences that shape the purchasing decision of Rexona for Men among Suzuya Kampung Baru Medan customers. Specifically, this study aims to:

  • Identify the positive attitudes towards Rexona for Men among Suzuya Kampung Baru Medan customers
  • Determine the psychological factors that influence the purchasing decision of Rexona for Men
  • Examine the relationship between positive attitudes and psychological factors in shaping the purchasing decision of Rexona for Men

2. Methodology

This study employed a quantitative approach, using a survey method to collect data from 100 respondents who were randomly selected from Suzuya Kampung Baru Medan customers. The survey instrument consisted of a questionnaire that measured the respondents' attitudes towards Rexona for Men and their psychological factors that influence the purchasing decision of the deodorant.

3. Results

The results of this study show that a positive attitude towards Rexona for Men has a significant influence on purchasing decisions. Specifically, the study found that:

  • 80% of the respondents reported having a positive attitude towards Rexona for Men
  • The respondents who had a positive attitude towards Rexona for Men were more likely to purchase the deodorant (85%)
  • The respondents who had a positive attitude towards Rexona for Men also reported a higher level of satisfaction with the product (90%)

In addition, the study found that psychological factors such as perception of the effectiveness of deodorant, the need for self-confidence, and the desire to appear fresh also had a significant effect on purchasing decisions. Specifically, the study found that:

  • 70% of the respondents reported that the effectiveness of Rexona for Men in preventing body odor was an important factor in their purchasing decision
  • 60% of the respondents reported that the need for self-confidence was an important factor in their purchasing decision
  • 50% of the respondents reported that the desire to appear fresh was an important factor in their purchasing decision

4. Discussion

The results of this study provide important insights into the factors of attitudes and psychological influences that shape the purchasing decision of Rexona for Men among Suzuya Kampung Baru Medan customers. Specifically, the study found that:

  • A positive attitude towards Rexona for Men has a significant influence on purchasing decisions
  • Psychological factors such as perception of the effectiveness of deodorant, the need for self-confidence, and the desire to appear fresh also have a significant effect on purchasing decisions
  • The relationship between positive attitudes and psychological factors is significant, indicating that a positive attitude towards Rexona for Men will be stronger if supported by positive psychological factors

5. Conclusion

In conclusion, this study provides important insights into the factors of attitudes and psychological influences that shape the purchasing decision of Rexona for Men among Suzuya Kampung Baru Medan customers. The study found that a positive attitude towards Rexona for Men has a significant influence on purchasing decisions, and that psychological factors such as perception of the effectiveness of deodorant, the need for self-confidence, and the desire to appear fresh also have a significant effect on purchasing decisions. The study also found that the relationship between positive attitudes and psychological factors is significant, indicating that a positive attitude towards Rexona for Men will be stronger if supported by positive psychological factors.

6. Implications

The results of this study have important implications for deodorant producers, especially Rexona for Men. Specifically, the study suggests that:

  • Deodorant producers should continue to maintain the quality of their products to remain effective and offer benefits that are in accordance with the psychological needs of consumers
  • Deodorant producers should strengthen promotional messages that emphasize the psychological benefits of their products in addition to their functional benefits
  • Marketing strategies that lead to customer psychological needs are expected to be more effective in attracting attention and raising awareness of Rexona for Men among men in Medan.

7. Limitations

This study has several limitations that should be noted. Specifically, the study:

  • Was conducted in a single location (Suzuya Kampung Baru Medan)
  • Used a survey method to collect data, which may be subject to biases and limitations
  • Did not control for other factors that may influence the purchasing decision of Rexona for Men.

8. Future Research Directions

This study provides a foundation for future research in the area of deodorant marketing and consumer behavior. Specifically, future research could:

  • Examine the relationship between positive attitudes and psychological factors in shaping the purchasing decision of other deodorant brands
  • Investigate the impact of marketing strategies on customer psychological needs and purchasing decisions
  • Explore the role of other factors, such as social influence and cultural norms, in shaping the purchasing decision of deodorant.
    Frequently Asked Questions (FAQs) about the Influence of Psychological Attitudes and Factors on the Purchasing Decision of Rexona for Men Deodorant for Suzuya Kampung Baru Medan Customers

Q: What is the main objective of this study?

A: The primary objective of this study is to investigate the factors of attitudes and psychological influences that shape the purchasing decision of Rexona for Men among Suzuya Kampung Baru Medan customers.

Q: What methods were used to collect data for this study?

A: This study employed a quantitative approach, using a survey method to collect data from 100 respondents who were randomly selected from Suzuya Kampung Baru Medan customers.

Q: What were the key findings of this study?

A: The study found that a positive attitude towards Rexona for Men has a significant influence on purchasing decisions, and that psychological factors such as perception of the effectiveness of deodorant, the need for self-confidence, and the desire to appear fresh also have a significant effect on purchasing decisions.

Q: What are the implications of this study for deodorant producers?

A: The study suggests that deodorant producers should continue to maintain the quality of their products to remain effective and offer benefits that are in accordance with the psychological needs of consumers. Additionally, deodorant producers should strengthen promotional messages that emphasize the psychological benefits of their products in addition to their functional benefits.

Q: What are the limitations of this study?

A: This study has several limitations that should be noted. Specifically, the study was conducted in a single location (Suzuya Kampung Baru Medan), used a survey method to collect data, which may be subject to biases and limitations, and did not control for other factors that may influence the purchasing decision of Rexona for Men.

Q: What are the future research directions for this study?

A: This study provides a foundation for future research in the area of deodorant marketing and consumer behavior. Specifically, future research could examine the relationship between positive attitudes and psychological factors in shaping the purchasing decision of other deodorant brands, investigate the impact of marketing strategies on customer psychological needs and purchasing decisions, and explore the role of other factors, such as social influence and cultural norms, in shaping the purchasing decision of deodorant.

Q: What are the practical implications of this study for marketers and advertisers?

A: The study suggests that marketers and advertisers should consider the psychological factors that influence consumer behavior when developing marketing strategies for deodorant products. Specifically, they should emphasize the psychological benefits of their products in addition to their functional benefits, and use marketing strategies that lead to customer psychological needs.

Q: What are the theoretical implications of this study for consumer behavior research?

A: The study contributes to the understanding of consumer behavior by highlighting the importance of psychological factors in shaping purchasing decisions. Specifically, the study suggests that consumer behavior is influenced by a complex interplay of attitudes, perceptions, and motivations, and that marketers and advertisers should consider these factors when developing marketing strategies.

Q: What are the future research directions for this study in terms of methodology?

A: Future research could use more advanced methodologies, such as experimental designs or qualitative methods, to investigate the relationship between positive attitudes and psychological factors in shaping the purchasing decision of deodorant products. Additionally, future research could use more sophisticated statistical analyses, such as structural equation modeling, to examine the relationships between attitudes, perceptions, and motivations.

Q: What are the future research directions for this study in terms of scope?

A: Future research could expand the scope of this study by investigating the influence of psychological attitudes and factors on the purchasing decision of other deodorant brands, or by examining the role of other factors, such as social influence and cultural norms, in shaping the purchasing decision of deodorant. Additionally, future research could investigate the influence of psychological attitudes and factors on the purchasing decision of other consumer goods or services.