The Influence Of Products, Prices, Locations And Tourism Promotions On The Interest In Visiting Again To The Tourist Attractions Of Draco Waterpark Hermes Medan

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The Influence of Products, Prices, Locations, and Tourism Promotions on the Interest in Visiting Again to the Tourist Attractions of Draco Waterpark Hermes Medan

Introduction

Draco Waterpark Hermes Medan, a popular tourist destination in Medan, Indonesia, has been attracting visitors with its exciting water rides and complete facilities. However, what makes visitors want to come back again and again? This study aims to reveal the key factors that influence visitors' interest in returning to the waterpark. By analyzing the data collected through interviews, questionnaires, and literature studies, this study provides insights into the factors that contribute to visitors' decision to return to Draco Waterpark Hermes Medan.

Methodology

This study uses an associative descriptive method, which involves collecting data through various sources, including interviews, questionnaires, and literature studies. The data analysis was carried out using SPSS 19.0 for Windows software. A purposive sampling method was used to select 100 respondents, who were chosen based on certain considerations.

Results

The results of the multiple regression analysis show that product, price, location, and tourism promotion simultaneously have a positive and significant influence on visitors' interest to return to Draco Waterpark Hermes Medan. Among these four factors, location is the most dominant factor in influencing visitors' interest.

The Four Factors that Influence Visitors' Interest

Products

Attractive water rides, complete facilities, and maintained cleanliness are the main factors that make visitors interested in returning to Draco Waterpark Hermes Medan. Visitors appreciate the variety of water rides, which offer excitement and thrill. The waterpark's facilities, such as restaurants, shops, and restrooms, are also well-maintained, providing a comfortable experience for visitors. Cleanliness is also a crucial factor, as visitors expect a clean and hygienic environment when visiting the waterpark.

Price

Affordable admission prices, as well as attractive promos, can encourage visitors to return to Draco Waterpark Hermes Medan. Visitors are more likely to visit the waterpark if they feel that the admission price is reasonable and offers good value for money. Attractive promos, such as discounts and package deals, can also incentivize visitors to return to the waterpark.

Location

The proximity of the location to the city center and ease of access become crucial factors that make it easier and more comfortable to visit. Visitors appreciate the convenience of being able to access the waterpark easily, without having to travel too far. The location also affects the visibility of the waterpark, making it more attractive to visitors.

Tourism Promotion

Effective promotion through social media, cooperation with travel agents, and interesting programs can increase awareness and visitor's interest to return. Visitors are more likely to visit the waterpark if they are aware of its existence and have a positive perception of it. Social media promotion can help to increase awareness and reach a wider target market. Cooperation with travel agents can also help to promote the waterpark to a wider audience.

The Importance of Location as a Dominant Factor

The results of this study show that location is the most dominant factor in influencing visitors' interest. This highlights the importance of strategic location planning in determining the success of tourist attractions. A strategic location can facilitate access, minimize travel time, and increase the visibility of tourist attractions.

Conclusion

In conclusion, Draco Waterpark Hermes Medan needs to pay attention to these four factors thoroughly in order to continue to increase visitors' interest to return. Paying attention to the location as a dominant factor is the key in increasing the attractiveness and popularity of tourist attractions. Creative and effective promotional strategies are also needed to reach a wider target market. By understanding the factors that influence visitors' interest, the waterpark can develop strategies to improve its services and attract more visitors.

Recommendations

Based on the findings of this study, the following recommendations are made:

  1. Improve the location: The waterpark should consider relocating to a more strategic location that is easily accessible and visible to visitors.
  2. Develop attractive products: The waterpark should continue to develop and improve its water rides and facilities to provide a unique and exciting experience for visitors.
  3. Offer competitive prices: The waterpark should offer competitive prices and attractive promos to encourage visitors to return.
  4. Enhance tourism promotion: The waterpark should enhance its tourism promotion through social media, cooperation with travel agents, and interesting programs to increase awareness and visitor's interest.

By implementing these recommendations, Draco Waterpark Hermes Medan can continue to increase visitors' interest and become a more popular tourist destination in Medan, Indonesia.
Frequently Asked Questions (FAQs) about the Influence of Products, Prices, Locations, and Tourism Promotions on the Interest in Visiting Again to the Tourist Attractions of Draco Waterpark Hermes Medan

Q: What is the main factor that influences visitors' interest in returning to Draco Waterpark Hermes Medan?

A: The main factor that influences visitors' interest in returning to Draco Waterpark Hermes Medan is the location. The proximity of the location to the city center and ease of access become crucial factors that make it easier and more comfortable to visit.

Q: What are the other factors that influence visitors' interest in returning to Draco Waterpark Hermes Medan?

A: The other factors that influence visitors' interest in returning to Draco Waterpark Hermes Medan are:

  • Products: Attractive water rides, complete facilities, and maintained cleanliness are the main factors that make visitors interested in returning.
  • Price: Affordable admission prices, as well as attractive promos, can encourage visitors to return.
  • Tourism Promotion: Effective promotion through social media, cooperation with travel agents, and interesting programs can increase awareness and visitor's interest to return.

Q: Why is location a dominant factor in influencing visitors' interest?

A: Location is a dominant factor in influencing visitors' interest because it affects the accessibility and visibility of the waterpark. A strategic location can facilitate access, minimize travel time, and increase the visibility of tourist attractions.

Q: How can Draco Waterpark Hermes Medan improve its location to increase visitors' interest?

A: Draco Waterpark Hermes Medan can improve its location by considering relocating to a more strategic location that is easily accessible and visible to visitors. This can include relocating to a more central location or improving the accessibility of the current location.

Q: What are some effective ways to promote Draco Waterpark Hermes Medan through tourism promotion?

A: Some effective ways to promote Draco Waterpark Hermes Medan through tourism promotion include:

  • Using social media to increase awareness and reach a wider target market
  • Cooperating with travel agents to promote the waterpark to a wider audience
  • Offering interesting programs and packages to attract visitors

Q: How can Draco Waterpark Hermes Medan offer competitive prices to attract visitors?

A: Draco Waterpark Hermes Medan can offer competitive prices by:

  • Offering discounts and promotions to attract visitors
  • Providing package deals and bundles to offer good value for money
  • Comparing prices with other waterparks to ensure that they are competitive

Q: What are some ways to improve the products and facilities of Draco Waterpark Hermes Medan?

A: Some ways to improve the products and facilities of Draco Waterpark Hermes Medan include:

  • Developing and improving water rides and attractions
  • Maintaining cleanliness and hygiene standards
  • Providing comfortable and convenient facilities for visitors

Q: How can Draco Waterpark Hermes Medan measure the effectiveness of its tourism promotion efforts?

A: Draco Waterpark Hermes Medan can measure the effectiveness of its tourism promotion efforts by:

  • Tracking website traffic and social media engagement
  • Monitoring the number of visitors and sales
  • Conducting surveys and feedback sessions to understand visitor preferences and opinions.

By understanding the factors that influence visitors' interest, Draco Waterpark Hermes Medan can develop strategies to improve its services and attract more visitors.