The Influence Of Personal Factors And Motivation On Product Purchasing Decisions In Keude Kupie Ulee Kareng Jl.dr Mansyur Medan
The Influence of Personal Factors and Motivation on Product Purchasing Decisions in Keude Kupie Ulee Kareng Jl.dr Mansyur Medan
Understanding Consumer Behavior in a Crowded Shopping Center
Keude Kupie Ulee Kareng Jl.dr Mansyur Medan, a bustling shopping center in Medan, is a fascinating research site to explore consumer behavior in making purchasing decisions. This study aims to uncover the impact of personal factors and motivation on product purchasing decisions in this area, providing valuable insights for business owners and marketers.
Methodology and Data Analysis
This research involved 65 respondents who were selected through purposive sampling, consisting of consumers who actively made purchases at Keude Kupie Ulee Kareng. Data analysis was conducted using descriptive statistical methods and multiple linear regression, including simultaneous significance tests (F test), partial significance tests (T test), and testing of the coefficient of determination.
The Role of Personal Factors in Purchasing Decisions
The study revealed that personal factors have a significant influence on consumer purchasing decisions. The following personal factors were studied:
*** Job: Working consumers have a positive and significant influence on purchasing decisions. The higher the level of one's work, the more likely they are to make a purchase. This suggests that consumers with higher-paying jobs are more likely to engage in purchasing behavior.
*** Economic Conditions: Good economic conditions are also proven to be a positive and significant effect on purchasing decisions. The higher the economic level of a person, the more likely they are to buy products. This indicates that consumers with better economic conditions are more likely to make purchases.
Lifestyle: Consumer lifestyle also has a positive and significant influence on purchasing decisions. Consumers with consumptive lifestyles tend to be more easily influenced by promotions and advertising, so they are more likely to buy products. This suggests that consumers with a consumptive lifestyle are more likely to engage in impulsive purchasing behavior.
*** Personality: Consumer personality, such as self-confidence, also has a positive and significant influence on purchasing decisions. Consumers with high self-confidence tend to be bolder in making decisions, so it is more easily encouraged to buy products. This indicates that consumers with high self-confidence are more likely to engage in purchasing behavior.
The Impact of Motivation on Purchasing Decisions
In addition to personal factors, this study also revealed that Motivation has a very significant influence on purchasing decisions. This motivation can vary, such as:
*** Hedonic Motivation: The desire to get satisfaction and pleasure from product purchases. This suggests that consumers are motivated to purchase products that provide them with pleasure and satisfaction.
*** Social Motivation: The desire to get the recognition and social status of product purchases. This indicates that consumers are motivated to purchase products that provide them with social recognition and status.
*** Functional Motivation: The desire to get the practical benefits of product purchases. This suggests that consumers are motivated to purchase products that provide them with practical benefits.
Conclusion and Implications
The results of this study indicate that work factors, economic conditions, lifestyle, and personality have a significant partial influence on purchasing decisions. Meanwhile, motivation has a positive and significant positive influence. The adjusted R Square value of 0.337 shows that 33.7% of the factors that influence consumer purchasing decisions in Keude Kupie Ulee Kareng can be explained by the independent variables studied.
Suggestions for Business People
This study provides a clearer picture of the factors that encourage consumers in Keude Kupie Ulee Kareng in making purchasing decisions. These results can be useful for business people in the area in developing a more effective and directed marketing strategy.
Suggestions for business people:
Pay attention to consumer demographic factors: Pay attention to the level of work, economic conditions, and consumer lifestyles in the area to adjust the marketing strategy.
*** Offering products that suit the needs and motivation of consumers: Offer products that are suitable for practical needs, hedonic satisfaction, and the desire to get social recognition. This suggests that businesses should offer products that cater to the needs and motivations of their target consumers.
*** Provide complete and clear information: Provide complete information about products and their benefits to increase consumer trust and beliefs. This indicates that businesses should provide transparent and accurate information about their products to build trust with their consumers.
Building good relations with consumers: Build a positive and mutually beneficial relationship with consumers to increase loyalty and recurring purchases. This suggests that businesses should focus on building strong relationships with their consumers to increase loyalty and retention.
By understanding the influence of personal factors and motivation on product purchasing decisions in Keude Kupie Ulee Kareng Jl.dr Mansyur Medan, businesses can develop more effective marketing strategies that cater to the needs and motivations of their target consumers.
Frequently Asked Questions (FAQs) about the Influence of Personal Factors and Motivation on Product Purchasing Decisions in Keude Kupie Ulee Kareng Jl.dr Mansyur Medan
Q: What is the main objective of this study?
A: The main objective of this study is to investigate the influence of personal factors and motivation on product purchasing decisions in Keude Kupie Ulee Kareng Jl.dr Mansyur Medan.
Q: What are the personal factors studied in this research?
A: The personal factors studied in this research include job, economic conditions, lifestyle, and personality.
Q: How do job and economic conditions influence purchasing decisions?
A: The study found that working consumers have a positive and significant influence on purchasing decisions, and good economic conditions also have a positive and significant effect on purchasing decisions.
Q: What is the role of lifestyle in purchasing decisions?
A: The study found that consumer lifestyle has a positive and significant influence on purchasing decisions, and consumers with consumptive lifestyles tend to be more easily influenced by promotions and advertising.
Q: How does personality influence purchasing decisions?
A: The study found that consumer personality, such as self-confidence, has a positive and significant influence on purchasing decisions, and consumers with high self-confidence tend to be bolder in making decisions.
Q: What is the impact of motivation on purchasing decisions?
A: The study found that motivation has a very significant influence on purchasing decisions, and motivation can vary, such as hedonic motivation, social motivation, and functional motivation.
Q: What are the implications of this study for business people?
A: The study provides a clearer picture of the factors that encourage consumers in Keude Kupie Ulee Kareng in making purchasing decisions, and these results can be useful for business people in the area in developing a more effective and directed marketing strategy.
Q: What are the suggestions for business people based on this study?
A: The study suggests that business people should pay attention to consumer demographic factors, offer products that suit the needs and motivation of consumers, provide complete and clear information, and build good relations with consumers.
Q: What is the adjusted R Square value of this study?
A: The adjusted R Square value of this study is 0.337, which means that 33.7% of the factors that influence consumer purchasing decisions in Keude Kupie Ulee Kareng can be explained by the independent variables studied.
Q: What is the R Square value of this study?
A: The R Square value of this study is 0.388, which means that 38.8% of consumer purchasing decisions can be explained by work variables, economic conditions, lifestyle, personality, and motivation.
Q: What are the limitations of this study?
A: The study has several limitations, including the small sample size and the use of self-reported data.
Q: What are the future research directions based on this study?
A: The study suggests several future research directions, including investigating the influence of personal factors and motivation on purchasing decisions in other contexts, and exploring the role of other factors, such as social media and technology, in shaping consumer behavior.
By answering these frequently asked questions, we hope to provide a better understanding of the influence of personal factors and motivation on product purchasing decisions in Keude Kupie Ulee Kareng Jl.dr Mansyur Medan.