The Influence Of Online Shop On Instagram Social Media On Consumptive Behavior Of USU FISIP Students

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The Influence of Online Shops on Instagram Social Media on Consumptive Behavior of USU FISIP Students

Introduction

In today's digital age, social media has become an essential platform for businesses to reach their target audience. Instagram, a photo-sharing application, has emerged as a popular platform for online shopping. With its vast user base and features such as e-commerce integration, Instagram has become a go-to platform for online shopping. However, the increasing presence of online shops on Instagram has raised concerns about its impact on consumptive behavior, particularly among young adults.

The Rise of Online Shopping on Instagram

Instagram, launched in 2010, has evolved into a powerful social media platform with over 1 billion active users. Its features, such as e-commerce integration, have made it an attractive platform for businesses to sell their products. Online shops on Instagram have become increasingly popular, with many users using the platform to purchase products. The convenience and accessibility of online shopping on Instagram have made it easier for people to shop online, but it also raises concerns about the potential impact on consumptive behavior.

The Study

This study aims to analyze the influence of online shops on Instagram social media on the consumptive behavior of students of the Faculty of Social and Political Sciences (FISIP), University of North Sumatra (USU). The study was conducted using a quantitative approach and associative methods. The research activity took place at the USU FISIP in March 2017, where data was collected by distributing questionnaires to 100 respondents who had purchased products through online shops on Instagram.

Methodology

The study used several methods in data analysis, including validity and reliability tests, classical assumptions, simple linear regression analysis, and hypothesis testing through t-test and coefficient of determination. All these tests were carried out using SPSS 23 software. The study aimed to examine the relationship between online shops on Instagram and consumptive behavior among USU FISIP students.

Results

The results of the study showed that there was a positive and significant influence from online shops on Instagram social media on consumptive behavior. This can be seen from the T-count value of 4.358, which is greater than T-table of 1,661, with a significance value of 0,000. This shows that the online shop on Instagram contributes to the consumptive behavior of USU FISIP students. In addition, the analysis of the coefficient of determination shows the R square value of 0.162, which means that the online shop on Instagram can only explain 16.2% of the student's consumptive behavior, while the other 83.8% are influenced by other factors that are not discussed in this study.

Conclusion

Thus, it can be concluded that online shops on Instagram have a significant influence on student consumptive behavior. However, considering that there are still many other factors that influence, further research needs to be done to understand consumptive behavior as a whole. This study provides insight into the importance of understanding the influence of social media on the habit of spending the younger generation, especially in the context of higher education. This is also a concern for online shop owners to be wiser in marketing their products, as well as for students to be more critical in making purchases so as not to get caught up in excessive consumptive behavior.

Implications

The development of technology and social media must be balanced with a wise consumptive attitude so that we are not trapped in an unhealthy lifestyle. Online shop owners must be aware of the potential impact of their marketing strategies on consumptive behavior, while students must be more critical in making purchases. This study highlights the need for further research on the influence of social media on consumptive behavior, particularly among young adults.

Recommendations

Based on the findings of this study, the following recommendations are made:

  1. Online shop owners must be more responsible in marketing their products, taking into account the potential impact on consumptive behavior.
  2. Students must be more critical in making purchases, considering the potential consequences of excessive consumptive behavior.
  3. Further research must be conducted to understand the influence of social media on consumptive behavior, particularly among young adults.
  4. Educational institutions must provide students with education on responsible consumption and the potential impact of social media on consumptive behavior.

Limitations

This study has several limitations, including:

  1. The study was conducted using a quantitative approach, which may not capture the complexity of consumptive behavior.
  2. The study only examined the influence of online shops on Instagram social media on consumptive behavior, and did not consider other factors that may influence consumptive behavior.
  3. The study was conducted among a specific population (USU FISIP students), and may not be generalizable to other populations.

Future Research Directions

This study highlights the need for further research on the influence of social media on consumptive behavior, particularly among young adults. Future research should consider the following directions:

  1. Examining the influence of other social media platforms on consumptive behavior.
  2. Investigating the impact of social media on consumptive behavior among different age groups.
  3. Developing education programs to promote responsible consumption and critical thinking among young adults.

Conclusion

In conclusion, this study provides insight into the influence of online shops on Instagram social media on consumptive behavior among USU FISIP students. The study highlights the need for online shop owners to be more responsible in marketing their products, while students must be more critical in making purchases. Further research is needed to understand the influence of social media on consumptive behavior, particularly among young adults.
Q&A: The Influence of Online Shops on Instagram Social Media on Consumptive Behavior of USU FISIP Students

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the influence of online shops on Instagram social media on the consumptive behavior of students of the Faculty of Social and Political Sciences (FISIP), University of North Sumatra (USU).

Q: What methodology was used in this study?

A: This study used a quantitative approach and associative methods. The research activity took place at the USU FISIP in March 2017, where data was collected by distributing questionnaires to 100 respondents who had purchased products through online shops on Instagram.

Q: What were the results of the study?

A: The results of the study showed that there was a positive and significant influence from online shops on Instagram social media on consumptive behavior. This can be seen from the T-count value of 4.358, which is greater than T-table of 1,661, with a significance value of 0,000.

Q: What does the R square value of 0.162 mean?

A: The R square value of 0.162 means that the online shop on Instagram can only explain 16.2% of the student's consumptive behavior, while the other 83.8% are influenced by other factors that are not discussed in this study.

Q: What are the implications of this study?

A: The implications of this study are that online shop owners must be more responsible in marketing their products, taking into account the potential impact on consumptive behavior. Students must also be more critical in making purchases, considering the potential consequences of excessive consumptive behavior.

Q: What are the limitations of this study?

A: This study has several limitations, including:

  1. The study was conducted using a quantitative approach, which may not capture the complexity of consumptive behavior.
  2. The study only examined the influence of online shops on Instagram social media on consumptive behavior, and did not consider other factors that may influence consumptive behavior.
  3. The study was conducted among a specific population (USU FISIP students), and may not be generalizable to other populations.

Q: What are the future research directions?

A: This study highlights the need for further research on the influence of social media on consumptive behavior, particularly among young adults. Future research should consider the following directions:

  1. Examining the influence of other social media platforms on consumptive behavior.
  2. Investigating the impact of social media on consumptive behavior among different age groups.
  3. Developing education programs to promote responsible consumption and critical thinking among young adults.

Q: What can students do to avoid excessive consumptive behavior?

A: Students can avoid excessive consumptive behavior by being more critical in making purchases, considering the potential consequences of their actions. They can also develop a more mindful approach to consumption, considering the environmental and social impact of their purchases.

Q: What can online shop owners do to promote responsible consumption?

A: Online shop owners can promote responsible consumption by being more transparent about the products they sell, providing clear information about the ingredients, materials, and production processes. They can also offer sustainable and eco-friendly products, and provide incentives for customers to make more responsible choices.

Q: What are the benefits of responsible consumption?

A: The benefits of responsible consumption include:

  1. Reduced waste and pollution
  2. Conservation of natural resources
  3. Promotion of sustainable development
  4. Improved health and well-being
  5. Increased economic benefits for businesses and communities

Q: How can individuals promote responsible consumption?

A: Individuals can promote responsible consumption by:

  1. Making informed choices about the products they buy
  2. Considering the environmental and social impact of their purchases
  3. Supporting businesses that promote sustainable and eco-friendly practices
  4. Reducing their consumption of single-use plastics and other non-essential items
  5. Encouraging others to adopt responsible consumption practices.