The Influence Of Entrepreneurial Characteristics, Service Quality And Competitive Advantage On The Success Of The Doorsmeer Business In Medan Johor District

The Influence of Entrepreneurial Characteristics, Service Quality, and Competitive Advantage on the Success of the Doorsmeer Business in Medan Johor District

In today's fast-paced and highly competitive business landscape, entrepreneurs are constantly seeking ways to gain a competitive edge and achieve success. The Doorsmeer business in Medan Johor District is no exception, as it faces intense competition from various other businesses in the region. To understand the dynamics of the world of entrepreneurship and the factors that contribute to the success of the Doorsmeer business, this research focuses on the influence of entrepreneurial characteristics, service quality, and competitive advantage on business success.

Research Methodology

This study employed a quantitative research approach with an associative method, which aims to analyze the relationship between various variables and business success. The population in this study consisted of 33 doormeer business owners in the Medan Johor region. A purposive sampling technique was used, where some of the population was chosen based on certain criteria to be sampled. Data analysis was carried out using multiple linear regression, which allowed researchers to measure how much influence each variable had on business success.

Main Findings

The results of the study show that:

1. Entrepreneurial Characteristics (X1) have a significant effect on the success of the Doorsmeer business. This confirms the importance of entrepreneurship such as innovation, courage to take risks, and the ability to manage business. Entrepreneurial characteristics are essential for business success, as they enable entrepreneurs to adapt to changing market conditions, innovate products and services, and make informed decisions.

2. Service Quality (X2) also shows a significant effect. This shows that good service to customers can increase satisfaction and loyalty, which in turn contributes to business success. Service quality is a critical factor in building customer relationships and creating a positive reputation for the business.

3. Competitive Advantage can include various aspects, such as competitive prices, unique service, and effective marketing. A competitive advantage is essential for businesses to differentiate themselves from their competitors and attract customers.

Simultaneously, these three variables (entrepreneurial characteristics, service quality, and competitive advantage) have a significant influence on the success of the Doorsmeer business. This can be seen from the value of F count, which is greater than F table, and the significance level, which is below 0.05. However, the R Square value of 57.3% shows that only 57.3% of business success can be explained by the three variables, while the other 42.7% are influenced by other variables that are not examined in this study.

Analysis and Implications

From the results of the study, it can be concluded that to increase the success of the Doorsmeer business in Medan Johor District, business owners need to pay attention and develop entrepreneurial characteristics, maintain the quality of services, and create competitive advantage.

The importance of entrepreneurial characteristics such as creativity and mental resistance must be a major concern for entrepreneurs. In addition, improving the quality of services that include employee training and handling customer complaints are also very necessary. Meanwhile, innovative marketing strategies and product or service differentiation can create sustainable competitive advantages.

By understanding and applying these three aspects, Doorsmeer business owners can not only survive, but also develop in the midst of increasingly fierce competition. This research is expected to be a reference for other entrepreneurs in improving the quality of their businesses and providing insight for prospective business actors in similar fields.

The Role of Entrepreneurial Characteristics in Business Success

Entrepreneurial characteristics are essential for business success, as they enable entrepreneurs to adapt to changing market conditions, innovate products and services, and make informed decisions. The study found that entrepreneurial characteristics have a significant effect on the success of the Doorsmeer business. This confirms the importance of entrepreneurship such as innovation, courage to take risks, and the ability to manage business.

The Importance of Service Quality in Business Success

Service quality is a critical factor in building customer relationships and creating a positive reputation for the business. The study found that service quality has a significant effect on the success of the Doorsmeer business. This shows that good service to customers can increase satisfaction and loyalty, which in turn contributes to business success.

The Role of Competitive Advantage in Business Success

A competitive advantage is essential for businesses to differentiate themselves from their competitors and attract customers. The study found that competitive advantage has a significant effect on the success of the Doorsmeer business. This can include various aspects, such as competitive prices, unique service, and effective marketing.

Conclusion

In conclusion, this study found that entrepreneurial characteristics, service quality, and competitive advantage have a significant influence on the success of the Doorsmeer business in Medan Johor District. By understanding and applying these three aspects, business owners can not only survive, but also develop in the midst of increasingly fierce competition. This research is expected to be a reference for other entrepreneurs in improving the quality of their businesses and providing insight for prospective business actors in similar fields.

Recommendations

Based on the findings of this study, the following recommendations are made:

1. Entrepreneurial Characteristics: Business owners should focus on developing entrepreneurial characteristics such as creativity, mental resistance, and innovation.
2. Service Quality: Business owners should improve the quality of services by providing employee training and handling customer complaints effectively.
3. Competitive Advantage: Business owners should create a competitive advantage by using innovative marketing strategies and product or service differentiation.

By implementing these recommendations, business owners can increase the success of their businesses and achieve their goals in the competitive business landscape of Medan Johor District.
Frequently Asked Questions (FAQs) about the Influence of Entrepreneurial Characteristics, Service Quality, and Competitive Advantage on the Success of the Doorsmeer Business in Medan Johor District

In this article, we will answer some of the most frequently asked questions about the influence of entrepreneurial characteristics, service quality, and competitive advantage on the success of the Doorsmeer business in Medan Johor District.

Q: What is the significance of entrepreneurial characteristics in business success?

A: Entrepreneurial characteristics are essential for business success, as they enable entrepreneurs to adapt to changing market conditions, innovate products and services, and make informed decisions. The study found that entrepreneurial characteristics have a significant effect on the success of the Doorsmeer business.

Q: How can business owners improve service quality?

A: Business owners can improve service quality by providing employee training and handling customer complaints effectively. This can help to increase customer satisfaction and loyalty, which in turn contributes to business success.

Q: What is the role of competitive advantage in business success?

A: A competitive advantage is essential for businesses to differentiate themselves from their competitors and attract customers. The study found that competitive advantage has a significant effect on the success of the Doorsmeer business. This can include various aspects, such as competitive prices, unique service, and effective marketing.

Q: How can business owners create a competitive advantage?

A: Business owners can create a competitive advantage by using innovative marketing strategies and product or service differentiation. This can help to differentiate their business from their competitors and attract customers.

Q: What are the implications of this study for business owners?

A: The study found that entrepreneurial characteristics, service quality, and competitive advantage have a significant influence on the success of the Doorsmeer business in Medan Johor District. By understanding and applying these three aspects, business owners can not only survive, but also develop in the midst of increasingly fierce competition.

Q: What are the limitations of this study?

A: The study has some limitations, including the small sample size and the use of a single case study. However, the study provides valuable insights into the influence of entrepreneurial characteristics, service quality, and competitive advantage on business success.

Q: What are the future research directions?

A: Future research directions include investigating the influence of other factors on business success, such as technology and innovation, and exploring the application of this study in other contexts.

Q: What are the practical implications of this study for business owners?

A: The study provides practical implications for business owners, including the importance of developing entrepreneurial characteristics, improving service quality, and creating a competitive advantage. By implementing these recommendations, business owners can increase the success of their businesses and achieve their goals in the competitive business landscape of Medan Johor District.

Q: What are the contributions of this study to the existing literature?

A: The study contributes to the existing literature by providing new insights into the influence of entrepreneurial characteristics, service quality, and competitive advantage on business success. The study also provides a framework for understanding the complex relationships between these variables and business success.

Q: What are the implications of this study for policymakers and regulators?

A: The study has implications for policymakers and regulators, including the need to create an environment that supports entrepreneurship and innovation, and the importance of providing training and resources to business owners to help them develop entrepreneurial characteristics and improve service quality.

Q: What are the implications of this study for educators and trainers?

A: The study has implications for educators and trainers, including the need to provide training and education on entrepreneurial characteristics, service quality, and competitive advantage, and the importance of developing curricula that reflect the needs of business owners in the competitive business landscape of Medan Johor District.