The Influence Of Competence And Motivation On Business Success In Orange Farmers In Karo District, Berastagi District

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The Influence of Competence and Motivation on Business Success in Orange Farmers in Karo District, Berastagi District

Introduction

The success of a business in the agricultural sector, particularly in orange farming, is influenced by various factors. Two key factors that have been widely studied are competence and motivation. Competence refers to the knowledge, skills, and experience possessed by farmers, while motivation is related to internal and external encouragement that affects their morale. This study aims to analyze the effect of competence and motivation on business success in orange farmers in Berastagi District, Karo Regency.

Background of the Study

The agricultural sector in Karo Regency is one of the mainstay sectors of the regional economy. Orange farming is a significant contributor to the regional economy, with many farmers relying on this crop as their primary source of income. However, the success of orange farming is influenced by various factors, including competence and motivation. Farmers who possess good knowledge and skills in orange cultivation techniques, pest control, and plant maintenance tend to be more successful in managing their business. Similarly, farmers who have high motivation, both in terms of the desire to increase production and in finding new information, will be more proactive in taking the steps needed to improve business results.

Research Methodology

This study is included in the associative category, which focuses on the analysis of the relationship between one variable and another variable. The research population consisted of 35 orange farmers in Berastagi District. The sampling technique used is a saturation method, where the entire population is used as research respondents. Primary data are obtained through the distribution of questionnaires and direct interviews with farmers, while secondary data are taken from relevant literature studies.

Data Analysis

Data analysis is carried out using descriptive analysis techniques and multiple linear regression analysis. The results showed that simultaneously, competence and motivation had a positive and significant effect on the success of the business of orange farmers. The coefficient of determination obtained, namely Adjusted R Square of 0.836, shows that 83.6% of the business success variables can be explained by competence and motivation. Meanwhile, the remaining 16.4% is influenced by other factors that are not included in this study.

The Role of Competence in Business Success

From the research results, it can be concluded that the competencies possessed by orange farmers greatly affect their ability to run a business. Farmers who have good knowledge and skills in orange cultivation techniques, pest control, and plant maintenance tend to be more successful in managing their business. This is because they are able to apply their knowledge and skills effectively, resulting in higher yields and better quality produce.

The Role of Motivation in Business Success

Motivation is also an important factor that supports success. Farmers who have high motivation, both in terms of the desire to increase production and in finding new information, will be more proactive in taking the steps needed to improve business results. This is because they are driven by a desire to succeed and are willing to take risks to achieve their goals.

The External Environment and Business Success

The success of the business of orange farmers does not only depend on personal competencies and motivation. The external environment also plays a role, such as support from the government, access to market information, and the existence of a supporting farmer community. Therefore, it is very important for stakeholders to create training programs that can improve farmers' competencies and provide incentives to motivate them.

Conclusion

By understanding the relationship between competences, motivation, and business success, it is hoped that this research can provide insight for orange farmers to continue to improve the quality of their businesses, as well as for policy makers in formulating more effective strategies to support the agricultural sector in Karo Regency. The findings of this study can be used as a reference for future research and can contribute to the development of the agricultural sector in Karo Regency.

Recommendations

Based on the findings of this study, the following recommendations are made:

  1. Training programs: Stakeholders should create training programs that can improve farmers' competencies in orange cultivation techniques, pest control, and plant maintenance.
  2. Incentives: Incentives should be provided to motivate farmers to improve their business results.
  3. Support from the government: The government should provide support to orange farmers, such as access to market information and subsidies for inputs.
  4. Farmer community: A supporting farmer community should be established to provide a platform for farmers to share knowledge and experiences.

Limitations of the Study

This study has several limitations, including:

  1. Sample size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
  2. Data collection: The data used in this study were collected through questionnaires and direct interviews, which may be subject to bias.
  3. Scope of the study: The scope of this study is limited to orange farmers in Berastagi District, Karo Regency, which may not be representative of orange farmers in other regions.

Future Research Directions

Future research should focus on the following areas:

  1. Longitudinal study: A longitudinal study should be conducted to examine the effect of competence and motivation on business success over time.
  2. Comparative study: A comparative study should be conducted to examine the effect of competence and motivation on business success in different regions.
  3. Qualitative study: A qualitative study should be conducted to examine the experiences and perceptions of orange farmers regarding competence and motivation.
    Frequently Asked Questions (FAQs) about the Influence of Competence and Motivation on Business Success in Orange Farmers in Karo District, Berastagi District

Q: What is the main objective of this study? A: The main objective of this study is to analyze the effect of competence and motivation on business success in orange farmers in Berastagi District, Karo Regency.

Q: What is meant by competence in this study? A: In this study, competence refers to the knowledge, skills, and experience possessed by farmers.

Q: What is meant by motivation in this study? A: In this study, motivation is related to internal and external encouragement that affects farmers' morale.

Q: What is the research methodology used in this study? A: This study uses a saturation method, where the entire population of 35 orange farmers in Berastagi District is used as research respondents.

Q: What type of data analysis is used in this study? A: Data analysis is carried out using descriptive analysis techniques and multiple linear regression analysis.

Q: What are the findings of this study? A: The findings of this study show that simultaneously, competence and motivation have a positive and significant effect on the success of the business of orange farmers.

Q: What is the coefficient of determination obtained in this study? A: The coefficient of determination obtained is Adjusted R Square of 0.836, which shows that 83.6% of the business success variables can be explained by competence and motivation.

Q: What are the limitations of this study? A: The limitations of this study include a relatively small sample size, data collection through questionnaires and direct interviews, and a limited scope of the study.

Q: What are the recommendations of this study? A: The recommendations of this study include creating training programs to improve farmers' competencies, providing incentives to motivate farmers, supporting farmers through government programs, and establishing a supporting farmer community.

Q: What are the implications of this study? A: The implications of this study are that competence and motivation are crucial factors in determining the success of orange farmers in Berastagi District, Karo Regency. Therefore, stakeholders should provide support to farmers to improve their competencies and motivation.

Q: What are the future research directions suggested by this study? A: The future research directions suggested by this study include conducting a longitudinal study to examine the effect of competence and motivation on business success over time, conducting a comparative study to examine the effect of competence and motivation on business success in different regions, and conducting a qualitative study to examine the experiences and perceptions of orange farmers regarding competence and motivation.

Q: What are the contributions of this study? A: The contributions of this study are that it provides insight into the relationship between competence, motivation, and business success in orange farmers in Berastagi District, Karo Regency, and it suggests strategies for improving the success of orange farmers in the region.

Q: What are the practical implications of this study? A: The practical implications of this study are that it provides recommendations for stakeholders, including government agencies, non-governmental organizations, and private sector companies, to support orange farmers in improving their competencies and motivation.

Q: What are the theoretical implications of this study? A: The theoretical implications of this study are that it contributes to the understanding of the factors that influence business success in the agricultural sector, and it provides a framework for analyzing the relationship between competence, motivation, and business success.