The Influence Of Attitudes, Social Environment And Religious Values on The Lifestyle Of Online Shopping Students In The Digitalization Era (study Of Undergraduate Students Of The Faculty Of Social And Political Sciences, University Of North Sumatra)

Feb 27, 2025 by ADMIN 252 views

The Influence of Attitudes, Social Environment, and Religious Values on the Lifestyle of Online Shopping Students in the Digitalization Era

Introduction

In the current era of digitalization, online shopping has become an integral part of daily life, especially among students. The rise of e-commerce platforms and social media has made it easier for students to access a wide range of products and services from the comfort of their own homes. However, this convenience has also raised concerns about the impact of online shopping on students' lifestyles and financial management. This study aims to analyze the influence of attitudes, social environment, and religious values on the lifestyle of online shopping students at the Faculty of Social and Political Sciences, University of North Sumatra.

Methodology

This study employed a quantitative approach with a questionnaire as the primary data collection instrument. A sample of 97 undergraduate students from the faculty was selected using proportional sampling techniques. Multiple linear regression techniques were used to analyze the data, and ethnographic studies were conducted in Chapter V to add depth to the analysis.

Results

The results of this study showed that attitudes, social environment, and religious values have a significant influence on the lifestyle of online shopping students. The analysis revealed that the three independent variables - attitudes, social environment, and religious values - simultaneously made a significant contribution to the dependent variable, namely the student's online shopping lifestyle. These findings confirm that psychological and socio-cultural factors play an important role in shaping online shopping behavior among students.

In-Depth Analysis

Student attitudes towards online shopping are often influenced by their personal understanding and experience. For example, students who have a positive attitude towards the ease and efficiency of online shopping tend to be more active in transacting digitally. In addition, the social environment, including friends and family, also plays an important role. Support from a positive social environment can strengthen student confidence in conducting online shopping, while a skeptical social environment can prevent them from participating in these activities.

Religious values also affect student spending patterns. Students with strong religious values tend to be more selective in choosing the products they buy, avoiding items that are not in accordance with their religious principles. This shows that the lifestyle of online shopping is not only influenced by practical factors, but also by the moral and ethical principles they profess.

Implications and Recommendations

Understanding the influence of attitudes, social environment, and religious values is crucial in developing effective strategies to support a healthy and responsible online shopping lifestyle among students. Educational institutions and related parties can hold educational campaigns that focus on understanding responsible online shopping, as well as providing support for students in making wise decisions related to shopping.

With an increase in awareness and understanding of responsible online shopping, students are expected to be wiser in shopping. This will not only help them in managing personal finances, but also contribute to the development of society that is more aware of the ethics of consumption.

Conclusion

This study provides valuable insights into the factors that influence student online shopping behavior, including attitudes, social environment, and religious values. The findings of this study have implications for educational institutions, policymakers, and parents who are concerned about the impact of online shopping on students' lifestyles and financial management. By understanding the complex factors that influence online shopping behavior, we can develop effective strategies to promote responsible and healthy online shopping habits among students.

Recommendations for Future Research

This study opens up opportunities for further exploration of the factors that influence student online shopping behavior, as well as the importance of the role of religious values and the social environment in the context. Future research can investigate the impact of online shopping on students' mental health, academic performance, and social relationships. Additionally, studies can examine the effectiveness of educational campaigns and interventions in promoting responsible online shopping habits among students.

Limitations of the Study

This study has several limitations that should be acknowledged. Firstly, the sample size was relatively small, and the study was conducted at a single institution. Future research should aim to replicate the study with a larger sample size and at multiple institutions. Secondly, the study relied on self-reported data, which may be subject to biases and limitations. Future research should consider using multiple data collection methods, such as surveys, interviews, and observations, to triangulate the findings.

Conclusion

In conclusion, this study provides valuable insights into the factors that influence student online shopping behavior, including attitudes, social environment, and religious values. The findings of this study have implications for educational institutions, policymakers, and parents who are concerned about the impact of online shopping on students' lifestyles and financial management. By understanding the complex factors that influence online shopping behavior, we can develop effective strategies to promote responsible and healthy online shopping habits among students.
Frequently Asked Questions (FAQs) about the Influence of Attitudes, Social Environment, and Religious Values on the Lifestyle of Online Shopping Students

Q: What is the main focus of this study?

A: The main focus of this study is to analyze the influence of attitudes, social environment, and religious values on the lifestyle of online shopping students at the Faculty of Social and Political Sciences, University of North Sumatra.

Q: What methods were used in this study?

A: This study employed a quantitative approach with a questionnaire as the primary data collection instrument. A sample of 97 undergraduate students from the faculty was selected using proportional sampling techniques. Multiple linear regression techniques were used to analyze the data, and ethnographic studies were conducted in Chapter V to add depth to the analysis.

Q: What are the key findings of this study?

A: The key findings of this study are that attitudes, social environment, and religious values have a significant influence on the lifestyle of online shopping students. The analysis revealed that the three independent variables - attitudes, social environment, and religious values - simultaneously made a significant contribution to the dependent variable, namely the student's online shopping lifestyle.

Q: How do attitudes influence online shopping behavior?

A: Student attitudes towards online shopping are often influenced by their personal understanding and experience. For example, students who have a positive attitude towards the ease and efficiency of online shopping tend to be more active in transacting digitally.

Q: How does the social environment influence online shopping behavior?

A: The social environment, including friends and family, also plays an important role in influencing online shopping behavior. Support from a positive social environment can strengthen student confidence in conducting online shopping, while a skeptical social environment can prevent them from participating in these activities.

Q: How do religious values influence online shopping behavior?

A: Religious values also affect student spending patterns. Students with strong religious values tend to be more selective in choosing the products they buy, avoiding items that are not in accordance with their religious principles.

Q: What are the implications of this study?

A: Understanding the influence of attitudes, social environment, and religious values is crucial in developing effective strategies to support a healthy and responsible online shopping lifestyle among students. Educational institutions and related parties can hold educational campaigns that focus on understanding responsible online shopping, as well as providing support for students in making wise decisions related to shopping.

Q: What are the recommendations for future research?

A: This study opens up opportunities for further exploration of the factors that influence student online shopping behavior, as well as the importance of the role of religious values and the social environment in the context. Future research can investigate the impact of online shopping on students' mental health, academic performance, and social relationships.

Q: What are the limitations of this study?

A: This study has several limitations that should be acknowledged. Firstly, the sample size was relatively small, and the study was conducted at a single institution. Future research should aim to replicate the study with a larger sample size and at multiple institutions. Secondly, the study relied on self-reported data, which may be subject to biases and limitations. Future research should consider using multiple data collection methods, such as surveys, interviews, and observations, to triangulate the findings.

Q: What are the implications for educational institutions and policymakers?

A: The findings of this study have implications for educational institutions and policymakers who are concerned about the impact of online shopping on students' lifestyles and financial management. By understanding the complex factors that influence online shopping behavior, educational institutions and policymakers can develop effective strategies to promote responsible and healthy online shopping habits among students.

Q: What are the implications for parents and guardians?

A: The findings of this study also have implications for parents and guardians who are concerned about the impact of online shopping on their children's lifestyles and financial management. By understanding the complex factors that influence online shopping behavior, parents and guardians can provide guidance and support to their children in making wise decisions related to shopping.