The Impact Of The Presence Of The Brastagi Modern Market Supermarket On The Traditional Market In The City Of Rantau Prapat

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The Impact of the Presence of the Brastagi Modern Market Supermarket on the Traditional Market in the City of Rantau Prapat

Introduction

The presence of modern markets has significantly changed the way people shop, with a wide range of options available to cater to different needs and preferences. In recent years, the choice of shopping facilities has become increasingly diverse, with modern markets offering a variety of entertainment facilities and services that go beyond just meeting basic needs. This study aims to analyze the impact of the presence of the Modern Brastagi Supermarket on the Gelugur Traditional Market in Rantau Prapat City, with a focus on the effects on vegetable and fruit traders.

Background

The city of Rantau Prapat has a long history of traditional markets, with the Gelugur Traditional Market being one of the most prominent. However, with the rise of modern markets, the traditional market has faced significant challenges in terms of customer base and income. The Modern Brastagi Supermarket, which was established in 2015, has been a major player in the city's retail landscape, offering a wide range of products and services that cater to the needs of modern consumers.

Methodology

This study used a descriptive research method, with a sample of 30 respondents consisting of vegetable and fruit traders from the Gelugur Traditional Market. The data was collected using a questionnaire, which was designed to gather information on the traders' income, capital, business length, labor, and working hours. The data was then analyzed using SPSS statistical application programs, with the help of paired different tests and multiple linear regression.

Results

The results of the study showed that the number of traditional markets in Rantau Prapat City did not experience any significant developments from 2015 to 2019, remaining at five units. However, the number of vegetable and fruit traders in traditional markets has decreased significantly, with a decline of 12 traders or 16.66% in vegetable traders and 9.09% in fruit traders. This finding suggests that the presence of modern markets such as the Brastagi Supermarket has had a negative impact on the sustainability of traditional markets.

Analysis of Income

The analysis of income showed that there is a significant difference between the net income of vegetable and fruit traders before and after the establishment of the Brastagi Supermarket. The T-count value obtained was 8.864, which is greater than the T-table value of 2.045, and the significance value was 0.000, which is smaller than 0.005. This suggests that the impact of the presence of the modern market on the income of traditional traders is very real.

Linear Regression Analysis

The linear regression analysis showed that factors such as capital, business length, labor, and working hours have a significant effect on income. However, only capital and working hours have a partial significant influence on traders' income. This reflects that the sustainability of the business in traditional markets is strongly influenced by how much capital the trader has and how long they spend time selling.

Conclusion

The results of this study suggest that the presence of the Modern Brastagi Supermarket has had a considerable impact on the continuity of the Gelugur traditional market in the City of Rantau Prapat. Traders in traditional markets face increasingly severe challenges due to the loss of customers and reduced income. In this context, there should be an effort to increase the competitiveness of traditional markets to remain relevant in the midst of fierce competition with the modern market. This includes the development of marketing strategies, improving product quality, and the use of technology to attract consumers.

Recommendations

Based on the findings of this study, the following recommendations are made:

  1. Development of Marketing Strategies: Traditional markets should develop effective marketing strategies to attract customers and increase sales.
  2. Improvement of Product Quality: Traditional markets should improve the quality of their products to meet the needs of modern consumers.
  3. Use of Technology: Traditional markets should use technology to attract consumers and increase sales.
  4. Capacity Building: Traditional markets should provide training and capacity building programs for traders to improve their skills and knowledge.

Limitations

This study has several limitations, including:

  1. Sample Size: The sample size of 30 respondents may not be representative of the entire population of vegetable and fruit traders in the Gelugur Traditional Market.
  2. Data Collection: The data was collected using a questionnaire, which may not be the most effective method for collecting data on income and other variables.
  3. Analysis: The analysis was limited to descriptive statistics and linear regression, which may not capture the complexity of the relationships between variables.

Future Research

Future research should aim to:

  1. Increase the Sample Size: Future research should aim to increase the sample size to ensure that the results are representative of the entire population of vegetable and fruit traders in the Gelugur Traditional Market.
  2. Use More Effective Data Collection Methods: Future research should use more effective data collection methods, such as surveys or interviews, to gather data on income and other variables.
  3. Use More Advanced Analytical Techniques: Future research should use more advanced analytical techniques, such as structural equation modeling, to capture the complexity of the relationships between variables.

Conclusion

In conclusion, this study has shown that the presence of the Modern Brastagi Supermarket has had a significant impact on the continuity of the Gelugur traditional market in the City of Rantau Prapat. Traders in traditional markets face increasingly severe challenges due to the loss of customers and reduced income. In this context, there should be an effort to increase the competitiveness of traditional markets to remain relevant in the midst of fierce competition with the modern market. This includes the development of marketing strategies, improving product quality, and the use of technology to attract consumers.
Frequently Asked Questions (FAQs) about the Impact of the Presence of the Brastagi Modern Market Supermarket on the Traditional Market in the City of Rantau Prapat

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the impact of the presence of the Modern Brastagi Supermarket on the Gelugur Traditional Market in Rantau Prapat City, with a focus on the effects on vegetable and fruit traders.

Q: What are the key findings of this study?

A: The key findings of this study include:

  • The number of traditional markets in Rantau Prapat City did not experience any significant developments from 2015 to 2019, remaining at five units.
  • The number of vegetable and fruit traders in traditional markets has decreased significantly, with a decline of 12 traders or 16.66% in vegetable traders and 9.09% in fruit traders.
  • There is a significant difference between the net income of vegetable and fruit traders before and after the establishment of the Brastagi Supermarket.
  • Factors such as capital, business length, labor, and working hours have a significant effect on income, but only capital and working hours have a partial significant influence on traders' income.

Q: What are the implications of this study?

A: The implications of this study are that the presence of the Modern Brastagi Supermarket has had a significant impact on the continuity of the Gelugur traditional market in the City of Rantau Prapat. Traders in traditional markets face increasingly severe challenges due to the loss of customers and reduced income. In this context, there should be an effort to increase the competitiveness of traditional markets to remain relevant in the midst of fierce competition with the modern market.

Q: What are the recommendations of this study?

A: The recommendations of this study include:

  • Development of marketing strategies to attract customers and increase sales.
  • Improvement of product quality to meet the needs of modern consumers.
  • Use of technology to attract consumers and increase sales.
  • Capacity building programs for traders to improve their skills and knowledge.

Q: What are the limitations of this study?

A: The limitations of this study include:

  • Sample size: The sample size of 30 respondents may not be representative of the entire population of vegetable and fruit traders in the Gelugur Traditional Market.
  • Data collection: The data was collected using a questionnaire, which may not be the most effective method for collecting data on income and other variables.
  • Analysis: The analysis was limited to descriptive statistics and linear regression, which may not capture the complexity of the relationships between variables.

Q: What are the future research directions?

A: The future research directions include:

  • Increasing the sample size to ensure that the results are representative of the entire population of vegetable and fruit traders in the Gelugur Traditional Market.
  • Using more effective data collection methods, such as surveys or interviews, to gather data on income and other variables.
  • Using more advanced analytical techniques, such as structural equation modeling, to capture the complexity of the relationships between variables.

Q: What are the implications for policymakers and stakeholders?

A: The implications for policymakers and stakeholders are that they should take into account the impact of modern markets on traditional markets and develop strategies to support the sustainability of traditional markets. This includes providing training and capacity building programs for traders, improving product quality, and using technology to attract consumers.

Q: What are the implications for traders and entrepreneurs?

A: The implications for traders and entrepreneurs are that they should be aware of the impact of modern markets on traditional markets and develop strategies to adapt to the changing market conditions. This includes developing marketing strategies, improving product quality, and using technology to attract consumers.

Q: What are the implications for the community?

A: The implications for the community are that they should be aware of the impact of modern markets on traditional markets and support the sustainability of traditional markets. This includes promoting traditional markets, supporting local traders and entrepreneurs, and advocating for policies that support the sustainability of traditional markets.