The Effectiveness Of PT PLN's Brochure And Interest In Using Prepaid Electricity In The Community (correlational Study Of The Effect Of The Effectiveness Of PT PLN's Brochure On Interest In Using Prepaid Electricity In The Siambut Baru, Kisaran Kisaran Community)

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The Effectiveness of PT PLN's Brochure and Interest in Using Prepaid Electricity in the Community: A Correlational Study

Introduction

In today's digital era, the use of prepaid electricity is becoming increasingly popular. PT PLN, as the state-owned electricity company, has been intensively conducting socialization through various media, including brochures, to increase public interest in this service. However, the effectiveness of PT PLN's brochure in encouraging the interest of the community to switch to prepaid electricity remains unclear. This study aims to explore the relationship between the effectiveness of PT PLN's brochure and community interest in using prepaid electricity in Siambut Baru Village, Kisaran.

Background

The use of prepaid electricity has been gaining momentum in recent years, offering several benefits such as ease of access, relatively affordable costs, and flexibility in use. PT PLN has been actively promoting this service through various media, including brochures, to increase public awareness and interest. However, the effectiveness of these brochures in conveying information and encouraging the community to switch to prepaid electricity remains unclear.

Research Methodology

This study uses a correlational approach, which aims to measure the extent of the relationship between the effectiveness of PT PLN's brochure and community interest in using prepaid electricity. The research team used the theory of communication, the effectiveness of brochures, interests, AIDDA (Attention, Interest, Desire, Decision, Action), and S-O-R (Stimulus-Organism-Response) to analyze data. The population of this study covers the entire community in the III and V of Siambut Baru Village, Kisaran Timur, which amounts to 181 families. Researchers used the Yamane Taro formula to determine the research sample, with a 90% confidence level and 10% precision, so that 64 respondents were obtained from both environments.

Data Collection and Analysis

Data was collected through literature studies and field research, and analyzed with a single table technique, cross table, and hypothesis test. The results showed that there was a significant relationship between the effectiveness of PT PLN's brochure and public interest in using prepaid electricity in Siambut Baru Village. This indicates that PT PLN's brochure has proven to be effective in increasing public awareness and interest in prepaid electricity services.

Analysis and Implications

This research provides several important points to understand:

*** Effectiveness of Brochures: ** Informative, attractive, and easily understood brochure design is a major factor in increasing the effectiveness of brochures. A well-designed brochure can capture the attention of the community and convey information effectively.

*** Factor of Interest: ** Community interest in using prepaid electricity is influenced by various factors, such as ease of access, relatively affordable costs, and flexibility in use. PT PLN needs to consider these factors when promoting prepaid electricity services.

*** Socialization Strategy: ** PT PLN needs to continue to improve the socialization strategy, not only through brochures, but also through digital platforms, social media, and educational programs. A multi-channel approach can increase the effectiveness of socialization and reach a wider audience.

Suggestions

Based on the results of the study, there are several suggestions that can be submitted:

*** Improved Brochure Design: ** PT PLN can increase brochure design with a more attractive appearance, easy to understand language, and more detailed information about the benefits and advantages of prepaid electricity.

Digital Socialization: ** Utilization of digital platforms and social media can be more effective in reaching the public and conveying information about prepaid electricity services.

*** Educational Program: ** A more interactive educational program can increase public understanding of the use of prepaid electricity and overcome the potential obstacles that may arise.

Conclusion

This study made an important contribution in understanding the effect of PT PLN's brochure on public interest in using prepaid electricity. The results of this study are expected to be a reference for PT PLN to increase the effectiveness of the socialization program and accelerate the adoption of prepaid electricity services in the community.

Recommendations for Future Research

This study provides several recommendations for future research:

*** Longitudinal Study: ** A longitudinal study can be conducted to examine the effect of PT PLN's brochure on public interest in using prepaid electricity over a longer period.

*** Comparative Study: ** A comparative study can be conducted to compare the effectiveness of different socialization strategies, such as brochures, digital platforms, and educational programs.

*** Qualitative Study: ** A qualitative study can be conducted to gain a deeper understanding of the community's perception and experience with prepaid electricity services.

By conducting further research, PT PLN can continue to improve its socialization program and increase the adoption of prepaid electricity services in the community.
Frequently Asked Questions (FAQs) about the Effectiveness of PT PLN's Brochure and Interest in Using Prepaid Electricity

Q: What is the purpose of this study?

A: The purpose of this study is to explore the relationship between the effectiveness of PT PLN's brochure and community interest in using prepaid electricity in Siambut Baru Village, Kisaran.

Q: What is the significance of this study?

A: This study is significant because it provides insights into the effectiveness of PT PLN's brochure in promoting prepaid electricity services and increasing public awareness and interest.

Q: What is the population of this study?

A: The population of this study covers the entire community in the III and V of Siambut Baru Village, Kisaran Timur, which amounts to 181 families.

Q: What is the sample size of this study?

A: The sample size of this study is 64 respondents, which was determined using the Yamane Taro formula with a 90% confidence level and 10% precision.

Q: What is the research methodology used in this study?

A: This study uses a correlational approach, which aims to measure the extent of the relationship between the effectiveness of PT PLN's brochure and community interest in using prepaid electricity.

Q: What are the key findings of this study?

A: The key findings of this study are:

  • There is a significant relationship between the effectiveness of PT PLN's brochure and public interest in using prepaid electricity in Siambut Baru Village.
  • Informative, attractive, and easily understood brochure design is a major factor in increasing the effectiveness of brochures.
  • Community interest in using prepaid electricity is influenced by various factors, such as ease of access, relatively affordable costs, and flexibility in use.
  • PT PLN needs to continue to improve the socialization strategy, not only through brochures, but also through digital platforms, social media, and educational programs.

Q: What are the implications of this study?

A: The implications of this study are:

  • PT PLN's brochure has proven to be effective in increasing public awareness and interest in prepaid electricity services.
  • PT PLN needs to consider the factors that influence community interest in using prepaid electricity when promoting prepaid electricity services.
  • PT PLN needs to continue to improve the socialization strategy to increase the effectiveness of socialization and reach a wider audience.

Q: What are the suggestions for PT PLN based on the results of this study?

A: The suggestions for PT PLN based on the results of this study are:

  • Improve brochure design with a more attractive appearance, easy to understand language, and more detailed information about the benefits and advantages of prepaid electricity.
  • Utilize digital platforms and social media to reach a wider audience and convey information about prepaid electricity services.
  • Develop a more interactive educational program to increase public understanding of the use of prepaid electricity and overcome potential obstacles.

Q: What are the limitations of this study?

A: The limitations of this study are:

  • The study was conducted in a specific location (Siambut Baru Village, Kisaran) and may not be generalizable to other locations.
  • The study used a correlational approach, which may not establish causality between the effectiveness of PT PLN's brochure and community interest in using prepaid electricity.

Q: What are the recommendations for future research?

A: The recommendations for future research are:

  • Conduct a longitudinal study to examine the effect of PT PLN's brochure on public interest in using prepaid electricity over a longer period.
  • Conduct a comparative study to compare the effectiveness of different socialization strategies, such as brochures, digital platforms, and educational programs.
  • Conduct a qualitative study to gain a deeper understanding of the community's perception and experience with prepaid electricity services.