The Effect Of Prices And Promotion On The Purchasing Decision Of Acer Notebooks On Students Of The Faculty Of Economics, University Of North Sumatra
Introduction
In today's competitive market, understanding the factors that influence purchasing decisions is crucial for businesses to stay ahead of the game. The Faculty of Economics, University of North Sumatra, has a significant number of students who are potential customers for Acer notebooks. This study aims to determine the effect of independent variables, namely price and promotion, on the decision to purchase Acer notebooks among students of the Faculty of Economics, University of North Sumatra.
Methodology
The observation method used in this study is associative, with data collection including primary and secondary data. The data collection methods used are questionnaires and documentation studies. The sampling technique used is accidental sampling, where anyone who happens to meet with researchers can be used as a sample, as long as the person is considered in accordance with the source of data.
Results
The results of this study show that price variables have a positive and significant effect on a purchasing decision. Likewise, with the promotion variable, which also has a positive and significant impact on purchasing decisions. Through the determination test (R²), it was found that the price and promotion were related to customer loyalty with a R value of 77.3%, and the R² value was 59.7%. This shows that the purchasing decision can be explained by the price and promotion factor, while the other 40.3% can be explained by other variables that are not included in this model.
Analysis
More analysis reveals that both prices and promotions play an important role in influencing purchasing decisions among students. Competitive prices and attractive promotions can be a determining factor for students in choosing products. Students tend to be sensitive to prices, given their limited financial conditions. Therefore, producers such as Acer need to consider the right price strategy and attractive promotional methods in order to attract the attention of these young consumers.
The Role of Price in Purchasing Decisions
Price is a crucial factor in purchasing decisions, especially among students who have limited financial resources. Students tend to be sensitive to prices and are more likely to choose products that are affordable. Therefore, producers need to consider the right price strategy to attract the attention of these young consumers.
The Role of Promotion in Purchasing Decisions
Promotion is another crucial factor in purchasing decisions. Attractive promotions such as discounts, free gifts, and special offers can be a determining factor for students in choosing products. Students tend to be attracted to products that offer value for money, and promotions can help to create a sense of urgency and encourage students to make a purchase.
The Importance of Innovation in Promotion Strategy
In addition, it is important for Acer to continue to innovate in the promotion strategy. For example, through attractive social media campaigns or special discount offers for students. Through this approach, the company not only increases sales, but also creates brand awareness among students, which can have a positive effect on future purchasing decisions.
Conclusion
Overall, this research shows that prices and promotions have a significant role in determining the decision of the purchasing Acer notebook by students. For this reason, the right marketing strategy is the key in achieving this competitive market. Therefore, producers must be more focused in designing relevant prices and promotions in order to meet the needs and expectations of students as consumers.
Recommendations
Based on the findings of this study, the following recommendations are made:
- Acer should consider the right price strategy to attract the attention of students.
- Acer should continue to innovate in the promotion strategy to create brand awareness among students.
- Acer should offer attractive promotions such as discounts, free gifts, and special offers to students.
- Acer should use social media campaigns to create brand awareness among students.
Limitations of the Study
This study has several limitations, including:
- The study only focuses on students of the Faculty of Economics, University of North Sumatra.
- The study only considers the effect of price and promotion on purchasing decisions.
- The study does not consider other factors that may influence purchasing decisions.
Future Research Directions
Future research should consider the following directions:
- Conducting a study on the effect of other factors such as product features, brand image, and customer service on purchasing decisions.
- Conducting a study on the effect of price and promotion on purchasing decisions among students from other faculties.
- Conducting a study on the effect of price and promotion on purchasing decisions among students from other universities.
References
- [List of references cited in the study]
Appendix
- [Appendix includes additional information such as questionnaires, documentation studies, and other supporting materials]
Q: What is the main objective of this study?
A: The main objective of this study is to determine the effect of independent variables, namely price and promotion, on the decision to purchase Acer notebooks among students of the Faculty of Economics, University of North Sumatra.
Q: What is the methodology used in this study?
A: The observation method used in this study is associative, with data collection including primary and secondary data. The data collection methods used are questionnaires and documentation studies. The sampling technique used is accidental sampling, where anyone who happens to meet with researchers can be used as a sample, as long as the person is considered in accordance with the source of data.
Q: What are the results of this study?
A: The results of this study show that price variables have a positive and significant effect on a purchasing decision. Likewise, with the promotion variable, which also has a positive and significant impact on purchasing decisions. Through the determination test (R²), it was found that the price and promotion were related to customer loyalty with a R value of 77.3%, and the R² value was 59.7%.
Q: What is the role of price in purchasing decisions?
A: Price is a crucial factor in purchasing decisions, especially among students who have limited financial resources. Students tend to be sensitive to prices and are more likely to choose products that are affordable. Therefore, producers need to consider the right price strategy to attract the attention of these young consumers.
Q: What is the role of promotion in purchasing decisions?
A: Promotion is another crucial factor in purchasing decisions. Attractive promotions such as discounts, free gifts, and special offers can be a determining factor for students in choosing products. Students tend to be attracted to products that offer value for money, and promotions can help to create a sense of urgency and encourage students to make a purchase.
Q: Why is innovation in promotion strategy important?
A: Innovation in promotion strategy is important because it can help to create brand awareness among students, which can have a positive effect on future purchasing decisions. For example, through attractive social media campaigns or special discount offers for students.
Q: What are the recommendations of this study?
A: Based on the findings of this study, the following recommendations are made:
- Acer should consider the right price strategy to attract the attention of students.
- Acer should continue to innovate in the promotion strategy to create brand awareness among students.
- Acer should offer attractive promotions such as discounts, free gifts, and special offers to students.
- Acer should use social media campaigns to create brand awareness among students.
Q: What are the limitations of this study?
A: This study has several limitations, including:
- The study only focuses on students of the Faculty of Economics, University of North Sumatra.
- The study only considers the effect of price and promotion on purchasing decisions.
- The study does not consider other factors that may influence purchasing decisions.
Q: What are the future research directions?
A: Future research should consider the following directions:
- Conducting a study on the effect of other factors such as product features, brand image, and customer service on purchasing decisions.
- Conducting a study on the effect of price and promotion on purchasing decisions among students from other faculties.
- Conducting a study on the effect of price and promotion on purchasing decisions among students from other universities.
Q: What are the implications of this study?
A: The implications of this study are that prices and promotions have a significant role in determining the decision of the purchasing Acer notebook by students. For this reason, the right marketing strategy is the key in achieving this competitive market. Therefore, producers must be more focused in designing relevant prices and promotions in order to meet the needs and expectations of students as consumers.