The Effect Of Halal Label On The Purchasing Decision Of Mie Samyang Products (Study In Medan Baru District, Padang Bulan Village)

The Effect of Halal Label on the Purchasing Decision of Mie Samyang Products (Study in Medan Baru District, Padang Bulan Village)

In today's fast-paced world, consumers are becoming increasingly aware of the importance of halal labels in food products. The demand for halal products is on the rise, and manufacturers are taking notice. However, despite the growing awareness, many consumers still doubt the halalness of certain products, including popular instant foods like Samyang noodles. This study aims to analyze the effect of halal labels on the decision to purchase Samyang noodle products in Medan Baru District, Padang Bulan Village.

Research Background and Significance

The halal label is a crucial aspect of food products, especially in countries with a significant Muslim population. In Indonesia, where this study was conducted, the halal label is a mandatory requirement for all food products. However, despite the importance of the halal label, many consumers still neglect to check for it. This study aims to fill this knowledge gap by examining the effect of halal labels on the decision to purchase Samyang noodle products.

The Importance of Halal Labels

Halal labels are not just a requirement for food products; they also play a significant role in shaping consumer behavior. In Islam, the consumption of halal products is considered a fundamental aspect of faith. Consumers who prioritize halal products are more likely to choose products that have been certified as halal. The halal label provides a sense of security and confidence that the product has met the standards set by the authorized institution.

Research Methodology

This study involved 96 respondents selected using the Purposive Sampling method. This method was chosen so that the sample used was relevant to the research objectives. Data analysis was carried out by quantitative methods, which include validity tests, reliability tests, classical assumptions tests, and simple linear regression analysis. In addition, hypothesis testing was carried out through the t test and the analysis of the coefficient of determination (R² test).

Data Analysis

By using SPSS statistics software, researchers have succeeded in producing simple linear regression equations as follows:

Y = 19,024 + 0.548 x

This equation shows that the decision to purchase Samyang noodle products can be influenced by the halal label of 34.3%. This figure confirms the importance of halal labels in consumer considerations when buying products. However, the remaining 65.7% of purchasing decisions are explained by other factors that are not examined in this study. These factors can include prices, flavors, packaging, and recommendations from friends or family.

Results and Discussion

The analysis of the coefficient of determination shows the value of R² of 0.343. This means that the decision to purchase Samyang noodle products can be influenced by the halal label of 34.3%. This figure confirms the importance of halal labels in consumer considerations when buying products. However, the remaining 65.7% of purchasing decisions are explained by other factors that are not examined in this study.

The Role of Halal Labels in Consumer Decision-Making

The existence of halal labels can function as an additional attraction for consumers, especially for those who prioritize the halal aspects of choosing food. The halal label provides a sense of security and confidence that the product has met the standards set by the authorized institution, so as to increase consumer confidence.

On the other hand, the lack of attention to the halal product by some consumers shows the need for further education about the importance of halal. The producer is expected to increase the socialization of halal labels, so that people better understand and appreciate the label in determining product choices.

Conclusion

From the results of this study, it can be concluded that the halal label has a significant influence on the decision to purchase Samyang noodle products in Medan Baru District, Padang Bulan Village. The existence of halal labels not only provides important information for consumers, but also contributes to foster trust in the products purchased. Therefore, producers are expected to continue to maintain and improve the quality and halal of the products offered to be in accordance with consumer expectations.

Recommendations

Based on the findings of this study, the following recommendations are made:

• Producers should continue to maintain and improve the quality and halal of the products offered.
• Consumers should be educated about the importance of halal labels in food products.
• The government should increase the socialization of halal labels to raise awareness among consumers.
• The halal certification body should continue to monitor and ensure that products meet the required standards.

By implementing these recommendations, the halal label can play a more significant role in shaping consumer behavior and increasing consumer confidence in food products.
Frequently Asked Questions (FAQs) about the Effect of Halal Label on the Purchasing Decision of Mie Samyang Products

In this article, we will address some of the most frequently asked questions about the effect of halal label on the purchasing decision of Mie Samyang products.

Q: What is the significance of halal labels in food products?

A: Halal labels are a crucial aspect of food products, especially in countries with a significant Muslim population. In Islam, the consumption of halal products is considered a fundamental aspect of faith. Consumers who prioritize halal products are more likely to choose products that have been certified as halal.

Q: How does the halal label influence consumer behavior?

A: The halal label provides a sense of security and confidence that the product has met the standards set by the authorized institution. This can increase consumer confidence and loyalty to the brand.

Q: What is the role of halal labels in consumer decision-making?

A: The existence of halal labels can function as an additional attraction for consumers, especially for those who prioritize the halal aspects of choosing food. The halal label provides a sense of security and confidence that the product has met the standards set by the authorized institution.

Q: What are the benefits of halal certification for food manufacturers?

A: Halal certification can increase consumer confidence and loyalty to the brand. It can also provide a competitive advantage in the market, especially in countries with a significant Muslim population.

Q: How can food manufacturers ensure that their products meet the required standards for halal certification?

A: Food manufacturers can ensure that their products meet the required standards for halal certification by following the guidelines set by the authorized institution. They should also conduct regular audits and inspections to ensure that their products meet the required standards.

Q: What is the importance of education about halal labels for consumers?

A: Education about halal labels is crucial for consumers to make informed decisions about the products they purchase. It can also increase consumer confidence and loyalty to the brand.

Q: How can consumers ensure that the products they purchase are halal certified?

A: Consumers can ensure that the products they purchase are halal certified by checking the label for the halal certification logo. They can also verify the certification with the authorized institution.

Q: What is the role of the government in promoting halal certification?

A: The government can play a significant role in promoting halal certification by increasing awareness among consumers and providing support to food manufacturers who obtain halal certification.

Q: How can food manufacturers increase the socialization of halal labels?

A: Food manufacturers can increase the socialization of halal labels by conducting regular marketing campaigns and providing education to consumers about the importance of halal labels.

Q: What are the benefits of halal certification for the economy?

A: Halal certification can increase consumer confidence and loyalty to the brand, which can lead to increased sales and revenue for food manufacturers. It can also provide a competitive advantage in the market, especially in countries with a significant Muslim population.

Q: How can consumers support food manufacturers who obtain halal certification?

A: Consumers can support food manufacturers who obtain halal certification by purchasing their products and spreading the word about the importance of halal labels.

By addressing these frequently asked questions, we hope to provide a better understanding of the effect of halal label on the purchasing decision of Mie Samyang products.