Telkom Speedy Product Marketing Strategy For Decisions Using Products In PB Selayang I Village

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Telkom Speedy Product Marketing Strategy for Decisions Using Products in PB Selayang I Village

Introduction

In today's digital age, the telecommunications industry is one of the most competitive markets in Indonesia. With numerous internet service providers offering attractive packages and promos, it can be challenging for companies like Telkom Speedy to stand out and influence user decisions. This study aims to investigate the effectiveness of Telkom Speedy's product marketing strategy on user decisions in PB Selayang I Village. By understanding the relationship between Telkom Speedy's marketing communication strategy and user decisions, this study seeks to provide valuable insights for the company to improve its marketing strategy and increase its market share.

Methodology

This study employed a correlational method to investigate the relationship between two variables:

*** Variable X **: Telkom Speedy Product Marketing Strategy *** Variable Y **: Decision to use products in PB Selayang I Village

The population of this study consisted of the entire population aged 17 years and over in PB Selayang I Village, which totals 8528 people. A sample of 99 respondents was chosen using the Yamane Taro formula, with a 90% confidence level, 10% precision, and purposive sampling technique. Data was collected through the distribution of questionnaires and analyzed using a single table analysis, cross table analysis, and Spearman correlation test with the help of SPSS 14.0 for Windows software.

Results

The results of the analysis showed that there was a low correlation but surely between the marketing strategy of Telkom Speedy products and the decision to use products in PB Selayang I Village, with the Spearman (RS) correlation value of 0.311. Based on the Guilford scale, the correlation value of 0.311 is at the level of 0.20 - 0.399, which shows a low but certain relationship.

The significance test shows that the probability (p-value) of 0.311 is less than 0.05. This means that the zero hypothesis (Ho) is rejected and the alternative hypothesis (ha) is accepted, which states that there is an influence of the marketing strategy of Telkom Speedy products on the decision to use products in PB Selayang I.

Deeper Analysis

The results of this study indicate that although Telkom Speedy's marketing strategy has an influence on user decisions in PB Selayang I Village, the effect is relatively low. This may be caused by several factors:

** Competition: ** The telecommunications market in Indonesia is very competitive, with many internet service providers that offer attractive packages and promos. Telkom Speedy may need to improve its marketing strategy to compete with competitors.

*** User needs: ** The needs and preferences of users in PB Selayang I Village may be different, so an effective marketing strategy must be adjusted to the specific needs of the user.

** Affordability: ** Telkom Speedy Internet Package Prices may not be affordable for all users in PB Selayang I. Telkom Speedy needs to consider the affordability factor in its marketing strategy.

Suggestion

To increase the effectiveness of the marketing strategy, Telkom Speedy can consider the following things:

** Improve communication strategies: ** Telkom Speedy needs to develop a more effective communication strategy to reach the target market in PB Selayang I. Communication strategies must be adjusted to the needs and preferences of users.

** Strengthening branding: ** Telkom Speedy needs to build a strong brand image in the eyes of users in PB Selayang I. This can be done by improving service quality, providing attractive promos and discounts, and building good relationships with users.

*** Implement a more targeted marketing strategy: ** Telkom Speedy needs to implement a more targeted marketing strategy, which focuses on the specific needs of users in PB Selayang I. This strategy can involve market segments based on age, work, hobbies, and interests.

Conclusion

In conclusion, this study has shown that Telkom Speedy's product marketing strategy has an influence on user decisions in PB Selayang I Village, although the effect is relatively low. By understanding the factors that contribute to this low effect, Telkom Speedy can improve its marketing strategy and increase its influence on user decisions. By implementing a more effective communication strategy, strengthening its branding, and implementing a more targeted marketing strategy, Telkom Speedy can reach a larger market share and become a leading internet service provider in Indonesia.

Recommendation

Based on the findings of this study, the following recommendations are made:

  • Telkom Speedy should improve its communication strategy to reach the target market in PB Selayang I.
  • Telkom Speedy should strengthen its branding by improving service quality, providing attractive promos and discounts, and building good relationships with users.
  • Telkom Speedy should implement a more targeted marketing strategy that focuses on the specific needs of users in PB Selayang I.

By implementing these recommendations, Telkom Speedy can increase its influence on user decisions in PB Selayang I Village and reach a larger market share.

Limitation

This study has several limitations that should be noted. Firstly, the sample size of 99 respondents may not be representative of the entire population of PB Selayang I Village. Secondly, the study only investigated the relationship between Telkom Speedy's marketing strategy and user decisions, and did not explore other factors that may influence user decisions. Finally, the study only focused on PB Selayang I Village and did not generalize the findings to other areas.

Future Research

Future research should aim to overcome the limitations of this study by:

  • Increasing the sample size to ensure that the findings are representative of the entire population of PB Selayang I Village.
  • Exploring other factors that may influence user decisions, such as user needs, preferences, and affordability.
  • Generalizing the findings to other areas and investigating the effectiveness of Telkom Speedy's marketing strategy in different regions.

By conducting further research, we can gain a deeper understanding of the factors that influence user decisions and develop more effective marketing strategies for Telkom Speedy.
Telkom Speedy Product Marketing Strategy for Decisions Using Products in PB Selayang I Village: Q&A

Introduction

In our previous article, we discussed the effectiveness of Telkom Speedy's product marketing strategy on user decisions in PB Selayang I Village. This Q&A article aims to provide further insights and answers to common questions related to the study.

Q1: What was the main objective of the study?

A1: The main objective of the study was to investigate the effectiveness of Telkom Speedy's product marketing strategy on user decisions in PB Selayang I Village.

Q2: What was the population of the study?

A2: The population of the study consisted of the entire population aged 17 years and over in PB Selayang I Village, which totals 8528 people.

Q3: What was the sample size of the study?

A3: The sample size of the study was 99 respondents, chosen using the Yamane Taro formula, with a 90% confidence level, 10% precision, and purposive sampling technique.

Q4: What was the research method used in the study?

A4: The research method used in the study was a correlational method, which sought to find the relationship between two variables: Telkom Speedy's product marketing strategy and user decisions in PB Selayang I Village.

Q5: What was the result of the study?

A5: The result of the study showed that there was a low correlation but surely between the marketing strategy of Telkom Speedy products and the decision to use products in PB Selayang I Village, with the Spearman (RS) correlation value of 0.311.

Q6: What were the factors that contributed to the low effect of Telkom Speedy's marketing strategy?

A6: The factors that contributed to the low effect of Telkom Speedy's marketing strategy were competition, user needs, and affordability.

Q7: What are the recommendations for Telkom Speedy to improve its marketing strategy?

A7: The recommendations for Telkom Speedy to improve its marketing strategy are:

  • Improve communication strategies to reach the target market in PB Selayang I.
  • Strengthen its branding by improving service quality, providing attractive promos and discounts, and building good relationships with users.
  • Implement a more targeted marketing strategy that focuses on the specific needs of users in PB Selayang I.

Q8: What are the limitations of the study?

A8: The limitations of the study are:

  • The sample size of 99 respondents may not be representative of the entire population of PB Selayang I Village.
  • The study only investigated the relationship between Telkom Speedy's marketing strategy and user decisions, and did not explore other factors that may influence user decisions.
  • The study only focused on PB Selayang I Village and did not generalize the findings to other areas.

Q9: What are the future research directions?

A9: The future research directions are:

  • Increasing the sample size to ensure that the findings are representative of the entire population of PB Selayang I Village.
  • Exploring other factors that may influence user decisions, such as user needs, preferences, and affordability.
  • Generalizing the findings to other areas and investigating the effectiveness of Telkom Speedy's marketing strategy in different regions.

Q10: What are the implications of the study for Telkom Speedy?

A10: The implications of the study for Telkom Speedy are:

  • Telkom Speedy should improve its communication strategy to reach the target market in PB Selayang I.
  • Telkom Speedy should strengthen its branding by improving service quality, providing attractive promos and discounts, and building good relationships with users.
  • Telkom Speedy should implement a more targeted marketing strategy that focuses on the specific needs of users in PB Selayang I.

By understanding the implications of the study, Telkom Speedy can develop more effective marketing strategies to increase its influence on user decisions and reach a larger market share.