Strategy For Increasing Market Levies In Supporting Regional Original Revenues (Study Of Regional Market Company Horas Jaya Pematangsiantar City)
Introduction
Increasing market levies is a crucial step in boosting Regional Original Revenue (PAD). In this context, the Pematangsiantar City Horas Jaya Market company is the primary focus to analyze the strategy of improving fees that have been applied. This research was conducted with a descriptive approach that combines primary data from interviews with informants and direct observations, and secondary data in the form of related documents from companies and other academic sources.
The Importance of Increasing Market Levies
Market levies are a significant source of revenue for regional governments. In Pematangsiantar City, the Horas Jaya Market company plays a vital role in generating income for the local government. However, the current market levy system has several challenges that need to be addressed. The main objective of this study is to identify the strategies employed by the Regional Market company Horas Jaya to increase market levies and support regional original revenues.
Analysis of Retribution Increase Strategy
The results of this study showed that the Regional Market company Horas Jaya had carried out good planning in determining market levy targets. The targets set are guided by the actual market conditions and existing potential. However, there are several aspects that are still a challenge in implementation that must be improved, especially in terms of human resources (HR) and asset management.
Challenges in Implementation
Human Resources (HR) Challenges
One of the main obstacles in achieving the target levy is the effectiveness of HR. Retribution collectors have not carried out their duties to the maximum, which led to the realization of levies that did not reach the target. This is a critical issue that needs to be addressed to ensure the success of the market levy system.
Asset Management Challenges
In addition to HR challenges, the Regional Market company Horas Jaya also faces asset management challenges. The market land has not been managed optimally, so that the potential income from this sector has not been fully explored. This is a missed opportunity that needs to be addressed to increase market levies.
Efforts to Increase Market Retribution
The Regional Market company Horas Jaya has several strategic steps to increase market levies. Some of these efforts include:
Optimizing Income
Exploring the potential in the market, such as a variety of local products that can be offered, is a crucial step in increasing market levies. By diversifying the products offered, the market can attract more customers, leading to increased revenue.
Improvement of Infrastructure
Improving physical maintenance of market buildings, ensuring cleanliness, and improving the quality of services provided to visitors is essential to create a favorable business environment. This will attract more customers and increase market levies.
HR Training
Providing education and training to officers so that they are more competent in carrying out their duties is critical to ensure the success of the market levy system. By improving HR skills, the company can increase the effectiveness of retribution collectors and achieve the target levy.
Price Standardization
Setting the highest and lowest retail price with collaboration with related institutions to maintain price stability in the market is a crucial step in increasing market levies. By standardizing prices, the company can ensure that customers are not exploited, leading to increased revenue.
Conclusion
With the proposed strategic steps, it is hoped that the Regional Market Company of Horas Jaya Pematangsiantar City can significantly increase market levies. A planned and directed approach in managing resources, both human and assets, will greatly contribute to the increase in local revenue. In an increasingly fierce era of competition, success in implementing this strategy will have a broad positive impact, not only for regional income, but also for the community and the local economy as a whole.
Recommendations
Based on the findings of this study, the following recommendations are made:
- The Regional Market company Horas Jaya should prioritize HR training to improve the effectiveness of retribution collectors.
- The company should optimize asset management by exploring the potential income from market land.
- The company should improve infrastructure to create a favorable business environment.
- The company should standardize prices to maintain price stability in the market.
Q: What is the main objective of increasing market levies in supporting regional original revenues?
A: The main objective of increasing market levies is to boost Regional Original Revenue (PAD) and support the local economy.
Q: What are the challenges in implementing market levies?
A: The challenges in implementing market levies include human resources (HR) challenges and asset management challenges. HR challenges include the effectiveness of retribution collectors, while asset management challenges include the optimal management of market land.
Q: What are the strategic steps to increase market levies?
A: The strategic steps to increase market levies include optimizing income, improving infrastructure, HR training, and price standardization.
Q: How can optimizing income increase market levies?
A: Optimizing income can increase market levies by exploring the potential in the market, such as a variety of local products that can be offered. By diversifying the products offered, the market can attract more customers, leading to increased revenue.
Q: How can improving infrastructure increase market levies?
A: Improving infrastructure can increase market levies by creating a favorable business environment. This includes improving physical maintenance of market buildings, ensuring cleanliness, and improving the quality of services provided to visitors.
Q: How can HR training increase market levies?
A: HR training can increase market levies by improving the effectiveness of retribution collectors. By providing education and training to officers, the company can ensure that they are more competent in carrying out their duties.
Q: How can price standardization increase market levies?
A: Price standardization can increase market levies by maintaining price stability in the market. By setting the highest and lowest retail price with collaboration with related institutions, the company can ensure that customers are not exploited, leading to increased revenue.
Q: What are the benefits of increasing market levies?
A: The benefits of increasing market levies include boosting Regional Original Revenue (PAD), supporting the local economy, and creating a favorable business environment.
Q: How can regional governments support the implementation of market levies?
A: Regional governments can support the implementation of market levies by providing resources and infrastructure to the Regional Market company Horas Jaya. This includes providing funding for HR training and infrastructure improvement.
Q: What are the future directions for increasing market levies?
A: The future directions for increasing market levies include exploring new markets, improving the quality of products offered, and increasing the effectiveness of retribution collectors. By implementing these strategies, the Regional Market company Horas Jaya can continue to increase market levies and support regional original revenues.
Conclusion
Increasing market levies is a crucial step in boosting Regional Original Revenue (PAD) and supporting the local economy. By understanding the challenges and strategic steps to increase market levies, regional governments and the Regional Market company Horas Jaya can work together to achieve this goal.