Pt PLN Electricity Saving Community Service Advertisements And Community Attitudes (Descriptive Study In The Community In Medan Baru District)

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Pt PLN Electricity Saving Community Service Advertisements and Community Attitudes: A Descriptive Study in Medan Baru District

Introduction

In today's fast-paced world, nothing is perfect without various problems. One issue that is often faced in the household is the increasing expenditure. Electricity, as one of the basic needs, has a very vital role in people's lives. However, the limited energy supply from the government, which in this case is represented by PT PLN, requires us to participate in reducing the company's burden and reducing electricity costs in the household. Effective management of electricity consumption is crucial in achieving this goal.

The Importance of Public Service Advertisements

Public service advertisements about saving electricity from PT PLN are important in delivering social messages related to the use of wise and efficient electrical energy. These ads are designed to educate the public on the importance of reducing energy consumption and promoting sustainable practices. The study entitled "PT PLN Electricity Saving Community Service Advertisements and Community Attitudes (Descriptive Study in the Community in Medan Baru District)" focuses on how people in Medan Baru District responded to these ads.

Methodology

This research was conducted between May and June 2010 involving 99 households registered in Medan Baru District, from a population of 11,777 people. The selection of respondents uses the Yamane taro formula with a 90% confidence level and 10% precision. In addition, the sampling technique applied is purposive sampling. Data was collected through literature studies, internet, and questionnaires distributed to respondents. Data processing results are presented in a single table and cross table, and hypothesis testing is carried out.

Results

The results showed that public service advertisements about the saving electricity of PT PLN in Medan Baru District had a significant impact, although it did not contain elements of entertainment. Data shows that people do not see this ad to fill spare time, but rather to add insight and get new information. The message delivered in advertisements is designed in simple language, so that it is easily understood by various levels of society. This is evident from the ability of the people of Medan Baru District to digest the information conveyed by PT PLN.

Additional Analysis and Explanation

This public service advertisement is not just a communication tool, but also functions as a means of education that helps people understand the importance of electricity use efficiently. In the context of mass communication, this ad plays a role in disseminating useful information to the public. The theory of communication used in this study, such as the AIDDA model (Attention, Interest, Desire, Action), is very relevant to analyze how effective the advertisement is in attracting attention and encouraging people's actions to save electricity.

Community Attitudes and Energy Sustainability

Community attitudes that are proactive in finding information about the use of economical electricity indicate that they are aware of the importance of reducing expenses. This also shows a collective awareness of energy sustainability, where each individual is expected to contribute to electricity savings. The role of community in promoting energy sustainability cannot be overstated.

Conclusion

In the current digital era, the delivery of messages through mass media and television has become increasingly important. The community, especially those living in urban areas such as Medan Baru District, tends to be more open and accustomed to information delivered through various media channels. Therefore, PT PLN needs to continue to use existing media to convey educational messages, not just promotional advertisements. The success of PT PLN's Electricity Saving Community Service Advertisement in Medan Baru District shows that through effective communication and appropriate selection of words, the community can be invited to participate in efforts to save energy. This not only benefits the company, but also has a positive impact on domestic life and the environment.

Recommendations

Based on the findings of this study, the following recommendations are made:

  • PT PLN should continue to use public service advertisements to promote energy sustainability and reduce electricity costs in the household.
  • The company should use simple language and clear messages in their advertisements to ensure that they are easily understood by various levels of society.
  • PT PLN should continue to use existing media channels to convey educational messages and promote energy sustainability.
  • The community should be proactive in finding information about the use of economical electricity and contribute to electricity savings.

Limitations of the Study

This study has several limitations, including:

  • The study was conducted in a specific location, Medan Baru District, and may not be generalizable to other areas.
  • The study only focused on public service advertisements and did not consider other factors that may influence energy consumption.
  • The study relied on self-reported data from respondents, which may be subject to biases and errors.

Future Research Directions

Future research should focus on:

  • Conducting a similar study in other locations to determine the generalizability of the findings.
  • Examining the impact of other factors, such as education and income, on energy consumption.
  • Developing and testing more effective public service advertisements to promote energy sustainability.

Conclusion

In conclusion, this study provides valuable insights into the effectiveness of public service advertisements in promoting energy sustainability and reducing electricity costs in the household. The findings of this study have important implications for PT PLN and the community, and highlight the need for continued efforts to promote energy sustainability and reduce energy consumption.
Q&A: Pt PLN Electricity Saving Community Service Advertisements and Community Attitudes

Frequently Asked Questions

We have compiled a list of frequently asked questions related to the study on Pt PLN Electricity Saving Community Service Advertisements and Community Attitudes. Below are the answers to these questions.

Q: What is the purpose of the study?

A: The purpose of the study is to examine the effectiveness of public service advertisements in promoting energy sustainability and reducing electricity costs in the household.

Q: Who was the target audience of the study?

A: The target audience of the study was the community in Medan Baru District, specifically households registered in the area.

Q: What was the methodology used in the study?

A: The study used a descriptive research design, involving literature studies, internet, and questionnaires distributed to respondents. The sampling technique applied was purposive sampling.

Q: What were the results of the study?

A: The results showed that public service advertisements about the saving electricity of PT PLN in Medan Baru District had a significant impact, although it did not contain elements of entertainment. Data shows that people do not see this ad to fill spare time, but rather to add insight and get new information.

Q: What is the significance of the study?

A: The study highlights the importance of public service advertisements in promoting energy sustainability and reducing electricity costs in the household. It also shows that through effective communication and appropriate selection of words, the community can be invited to participate in efforts to save energy.

Q: What are the implications of the study?

A: The study has important implications for PT PLN and the community. It highlights the need for continued efforts to promote energy sustainability and reduce energy consumption.

Q: What are the limitations of the study?

A: The study has several limitations, including the fact that it was conducted in a specific location, Medan Baru District, and may not be generalizable to other areas. The study also relied on self-reported data from respondents, which may be subject to biases and errors.

Q: What are the future research directions?

A: Future research should focus on conducting a similar study in other locations to determine the generalizability of the findings. It should also examine the impact of other factors, such as education and income, on energy consumption.

Q: What are the recommendations of the study?

A: The study recommends that PT PLN should continue to use public service advertisements to promote energy sustainability and reduce electricity costs in the household. It also recommends that the company should use simple language and clear messages in their advertisements to ensure that they are easily understood by various levels of society.

Q: What is the role of community in promoting energy sustainability?

A: The community plays a crucial role in promoting energy sustainability. They should be proactive in finding information about the use of economical electricity and contribute to electricity savings.

Q: What is the importance of energy sustainability?

A: Energy sustainability is crucial for the environment and the economy. It helps to reduce energy consumption, greenhouse gas emissions, and other negative impacts on the environment.

Q: How can individuals contribute to energy sustainability?

A: Individuals can contribute to energy sustainability by reducing their energy consumption, using energy-efficient appliances, and promoting energy-saving practices in their communities.

Q: What is the future of energy sustainability?

A: The future of energy sustainability is promising. With the increasing awareness of the importance of energy sustainability, individuals, organizations, and governments are working together to promote energy-saving practices and reduce energy consumption.

Conclusion

In conclusion, the study on Pt PLN Electricity Saving Community Service Advertisements and Community Attitudes provides valuable insights into the effectiveness of public service advertisements in promoting energy sustainability and reducing electricity costs in the household. The study highlights the importance of community involvement in promoting energy sustainability and recommends continued efforts to promote energy-saving practices.