Price Policy In Increasing The Volume Of Rubber Sales At PT. Fajar Agung Company

Feb 27, 2025 by ADMIN 81 views

Introduction

PT. Fajar Agung Company is a prominent player in the plantation and agriculture sectors in Medan, Indonesia. The company's primary focus is on producing high-quality agricultural products such as rubber, cocoa, and palm oil. Located on Jalan Gedung Area No. 26-28, Medan, PT. Fajar Agung Company has been a significant contributor to the local economy. This study aims to investigate the relationship between price policies and the volume of rubber sales produced by PT. Fajar Agung Company from 2001 to 2003.

Background

The agricultural industry is a crucial sector in Indonesia's economy, and PT. Fajar Agung Company plays a vital role in this sector. The company's success is largely dependent on its ability to produce high-quality products and maintain a competitive edge in the market. One of the key factors that influence the company's success is its price policy. A well-designed price policy can help the company increase its sales volume and revenue. However, a poorly designed price policy can lead to a decline in sales and revenue.

Methodology

This study employed descriptive analysis and correlation analysis methods to reveal the relationship between price policies and rubber sales volume. Data collection was carried out through interviews with company leaders and marketing staff, as well as observation techniques carried out directly at the company's location. The data collected was then analyzed to determine the correlation coefficient between the selling price and sales volume.

Results

The results of the correlation analysis showed that the correlation coefficient for the latex type in 2001 was R = 0.083, indicating a weak relationship between the selling price and sales volume. However, in 2002, the correlation coefficient R = -0.061 showed a negative relationship between the selling price and sales volume. In 2003, the correlation coefficient R = 0.098 showed a very weak relationship between the selling price and sales volume.

For the type of lump cup, the correlation coefficient in 2001 was R = 0.666, indicating a very strong correlation between the selling price and sales volume. However, in 2002 and 2003, each had r = -0.188 and r = -0.123, respectively, showing a negative relationship between the selling price and sales volume.

In terms of slab, the correlation coefficient in 2001 was R = 0.208, 2002 R = 0.234, and 2003 R = 0.277, indicating a strong correlation between the selling price and sales volume.

Discussion

The results of the correlation analysis showed that the proposed hypothesis is not proven, as the rubber price policy at PT. Fajar Agung Company is greatly influenced by the development of prices in the market. This suggests that the company's price policy is not a significant factor in determining the sales volume of rubber.

Conclusion

Based on the findings of this study, it can be concluded that PT. Fajar Agung Company should develop its business by extensifying and intensifying the rubber plantations, palm oil, and cocoa. In addition, the company is expected to improve product quality to be more competitive in the market. Management arrangement that is oriented towards quality, discipline, work ethic, and integrity will help the company create efficiency and optimization to achieve the expected goals.

Recommendations

By implementing the right strategy, PT. Fajar Agung Company can increase the volume of rubber sales and strengthen its position in the agricultural industry. Improving product quality and good management will provide added value to the company and significant contributions to local economic growth.

Limitations

This study has several limitations. Firstly, the study only focused on the relationship between price policies and rubber sales volume, and did not consider other factors that may influence the sales volume. Secondly, the study only analyzed data from 2001 to 2003, and did not consider data from other years.

Future Research Directions

Future research should focus on investigating the relationship between price policies and other factors that influence the sales volume of rubber. Additionally, future research should consider data from other years to provide a more comprehensive understanding of the relationship between price policies and rubber sales volume.

References

[1] PT. Fajar Agung Company. (2001). Annual Report.
[2] PT. Fajar Agung Company. (2002). Annual Report.
[3] PT. Fajar Agung Company. (2003). Annual Report.

Appendix

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the relationship between price policies and the volume of rubber sales produced by PT. Fajar Agung Company from 2001 to 2003.

Q: What methods were used in this study?

A: This study employed descriptive analysis and correlation analysis methods to reveal the relationship between price policies and rubber sales volume. Data collection was carried out through interviews with company leaders and marketing staff, as well as observation techniques carried out directly at the company's location.

Q: What were the results of the correlation analysis?

A: The results of the correlation analysis showed that the correlation coefficient for the latex type in 2001 was R = 0.083, indicating a weak relationship between the selling price and sales volume. However, in 2002, the correlation coefficient R = -0.061 showed a negative relationship between the selling price and sales volume. In 2003, the correlation coefficient R = 0.098 showed a very weak relationship between the selling price and sales volume.

Q: What were the implications of the results?

A: The results of the correlation analysis showed that the proposed hypothesis is not proven, as the rubber price policy at PT. Fajar Agung Company is greatly influenced by the development of prices in the market. This suggests that the company's price policy is not a significant factor in determining the sales volume of rubber.

Q: What recommendations were made based on the findings?

A: Based on the findings of this study, it was recommended that PT. Fajar Agung Company should develop its business by extensifying and intensifying the rubber plantations, palm oil, and cocoa. In addition, the company is expected to improve product quality to be more competitive in the market. Management arrangement that is oriented towards quality, discipline, work ethic, and integrity will help the company create efficiency and optimization to achieve the expected goals.

Q: What are the limitations of this study?

A: This study has several limitations. Firstly, the study only focused on the relationship between price policies and rubber sales volume, and did not consider other factors that may influence the sales volume. Secondly, the study only analyzed data from 2001 to 2003, and did not consider data from other years.

Q: What are the future research directions?

A: Future research should focus on investigating the relationship between price policies and other factors that influence the sales volume of rubber. Additionally, future research should consider data from other years to provide a more comprehensive understanding of the relationship between price policies and rubber sales volume.

Q: What are the implications of this study for PT. Fajar Agung Company?

A: The findings of this study have significant implications for PT. Fajar Agung Company. The company should focus on developing its business by extensifying and intensifying the rubber plantations, palm oil, and cocoa. In addition, the company should improve product quality to be more competitive in the market. Management arrangement that is oriented towards quality, discipline, work ethic, and integrity will help the company create efficiency and optimization to achieve the expected goals.

Q: What are the implications of this study for the agricultural industry?

A: The findings of this study have significant implications for the agricultural industry. The study highlights the importance of price policies in determining the sales volume of rubber. The study also emphasizes the need for companies to focus on developing their business by extensifying and intensifying their plantations, improving product quality, and implementing good management practices.

Q: What are the implications of this study for policymakers?

A: The findings of this study have significant implications for policymakers. The study highlights the need for policymakers to consider the impact of price policies on the sales volume of rubber. The study also emphasizes the need for policymakers to support companies in developing their business by providing incentives for extensifying and intensifying their plantations, improving product quality, and implementing good management practices.