Pertamina Way Program Is Pas Pas And Corporate Image (Correlational Study Between The Effects Of The Pertamina Way Program Definitely Pas At The Coco Petamina SPBU Retail Yos Sudarso Medan On The Corporate Image)

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Pertamina Way Program is Pas Pas and Corporate Image: A Correlational Study

Introduction

In today's competitive market, companies are constantly seeking ways to improve their corporate image and customer satisfaction. One such initiative is the Pertamina Way Program, which aims to enhance customer service and experience. However, the effectiveness of this program in shaping the company's image remains a topic of debate. This study aims to investigate the relationship between the Pertamina Way Program and the corporate image of Pertamina at the Coco gas station, Jalan Yos Sudarso Medan.

Background

Pertamina, one of Indonesia's largest oil and gas companies, has been implementing the Pertamina Way Program to improve customer service and satisfaction. The program focuses on providing excellent service, ensuring customer satisfaction, and building a positive company image. However, despite its efforts, Pertamina's corporate image remains a concern. This study seeks to explore the impact of the Pertamina Way Program on the company's image and identify the factors that influence customer perception.

Methodology

This study employed a correlational method to examine the relationship between the Pertamina Way Program and the corporate image of Pertamina at the Coco gas station, Jalan Yos Sudarso Medan. A total of 99 respondents were selected from the customer population of the Coco gas station, which has a total of 6239 customers. The sampling technique used was purposive sampling and accidental sampling. Data collection was carried out through literature studies and field research, including observations and questionnaires. The data analysis used a single table, cross table, and hypothesis test with the Correlation Rank Order coefficient formula by Spearman through SPSS Software version 17.0.

Results

The results of this study showed that there was no significant relationship between the Pertamina Way Program and the corporate image of Pertamina at the Coco gas station, Jalan Yos Sudarso Medan. This means that the program, which aims to improve customer service and satisfaction, does not have a significant impact on customer perceptions of Pertamina's image.

Deeper Analysis

The results of this study are surprising, given the program's goal of improving customer service and satisfaction. However, several factors may contribute to this finding:

  • Customer awareness: It is likely that customers are not fully aware of the existence of the Pertamina Way Program and its benefits. Socialization and more intense campaigns are needed to increase customer awareness.
  • Program implementation: The implementation of the program in the field may not be consistent with established standards, resulting in an expected impact.
  • Other factors: Customer perception of the company's image is influenced by various other factors, such as fuel prices, product quality, and employee attitudes. The Pertamina Way Program may not be a dominant factor in shaping the company's image.

Recommendation

Based on the findings of this study, the following recommendations are made:

  • Increasing socialization: Pertamina needs to increase the socialization of the Pertamina Way Program to customers. Effective promotion and campaigns can increase customer awareness and encourage them to feel the benefits of the program.
  • Evaluation of implementation: It is necessary to conduct a comprehensive evaluation of program implementation in the field to ensure consistency and effectiveness.
  • Strategy development: Pertamina needs to develop a more comprehensive strategy to improve the company's image, not only focusing on the Pertamina Way Program.

Conclusion

This study shows that the Pertamina Way Program is unable to have a significant influence on the company's image at the Coco gas station, Jalan Yos Sudarso Medan. This highlights the need for Pertamina to make greater efforts to increase customer awareness, improve program implementation, and develop a comprehensive strategy to build a positive company image.

Limitations

This study has several limitations, including:

  • Sample size: The sample size of 99 respondents may not be representative of the entire customer population of the Coco gas station.
  • Sampling technique: The use of purposive sampling and accidental sampling may not be the most effective sampling technique for this study.
  • Data collection: The data collection method used may not be the most effective way to collect data on customer perceptions of the Pertamina Way Program.

Future Research

Future research should focus on exploring the factors that influence customer perception of the Pertamina Way Program and the corporate image of Pertamina. Additionally, studies should investigate the effectiveness of different strategies for improving customer awareness and program implementation.

References

  • [List of references cited in the study]

Appendix

  • [Appendix containing additional information, such as questionnaires and data analysis results]
    Pertamina Way Program is Pas Pas and Corporate Image: A Correlational Study - Q&A

Introduction

In our previous article, we discussed the findings of a correlational study that examined the relationship between the Pertamina Way Program and the corporate image of Pertamina at the Coco gas station, Jalan Yos Sudarso Medan. The study found that there was no significant relationship between the program and the company's image. In this Q&A article, we will address some of the frequently asked questions about the study and its findings.

Q: What is the Pertamina Way Program?

A: The Pertamina Way Program is a customer service initiative launched by Pertamina to improve customer satisfaction and experience. The program focuses on providing excellent service, ensuring customer satisfaction, and building a positive company image.

Q: What was the purpose of the study?

A: The purpose of the study was to investigate the relationship between the Pertamina Way Program and the corporate image of Pertamina at the Coco gas station, Jalan Yos Sudarso Medan.

Q: What was the methodology used in the study?

A: The study employed a correlational method, using a sample of 99 respondents from the customer population of the Coco gas station. The data collection method used was a combination of literature studies and field research, including observations and questionnaires.

Q: What were the findings of the study?

A: The study found that there was no significant relationship between the Pertamina Way Program and the corporate image of Pertamina at the Coco gas station, Jalan Yos Sudarso Medan.

Q: What are the implications of the study's findings?

A: The study's findings suggest that the Pertamina Way Program may not be having the desired impact on customer perceptions of the company's image. This highlights the need for Pertamina to make greater efforts to increase customer awareness, improve program implementation, and develop a comprehensive strategy to build a positive company image.

Q: What are some of the factors that may contribute to the study's findings?

A: Some of the factors that may contribute to the study's findings include:

  • Customer awareness: Customers may not be fully aware of the existence of the Pertamina Way Program and its benefits.
  • Program implementation: The implementation of the program in the field may not be consistent with established standards.
  • Other factors: Customer perception of the company's image is influenced by various other factors, such as fuel prices, product quality, and employee attitudes.

Q: What are some of the recommendations for Pertamina based on the study's findings?

A: Some of the recommendations for Pertamina based on the study's findings include:

  • Increasing socialization: Pertamina needs to increase the socialization of the Pertamina Way Program to customers.
  • Evaluation of implementation: It is necessary to conduct a comprehensive evaluation of program implementation in the field to ensure consistency and effectiveness.
  • Strategy development: Pertamina needs to develop a more comprehensive strategy to improve the company's image, not only focusing on the Pertamina Way Program.

Q: What are some of the limitations of the study?

A: Some of the limitations of the study include:

  • Sample size: The sample size of 99 respondents may not be representative of the entire customer population of the Coco gas station.
  • Sampling technique: The use of purposive sampling and accidental sampling may not be the most effective sampling technique for this study.
  • Data collection: The data collection method used may not be the most effective way to collect data on customer perceptions of the Pertamina Way Program.

Q: What are some of the future research directions based on the study's findings?

A: Some of the future research directions based on the study's findings include:

  • Exploring the factors that influence customer perception of the Pertamina Way Program and the corporate image of Pertamina.
  • Investigating the effectiveness of different strategies for improving customer awareness and program implementation.

Conclusion

In conclusion, the study's findings suggest that the Pertamina Way Program may not be having the desired impact on customer perceptions of the company's image. This highlights the need for Pertamina to make greater efforts to increase customer awareness, improve program implementation, and develop a comprehensive strategy to build a positive company image.