Main Values of Corporate Culture-Based Organizational Communication At PT. Perkebunan Nusantara III, Kebun Sarang Giting, Dolok Masihul District, Serdang Bedagai Regency, North Sumatra Province

Feb 27, 2025 by ADMIN 196 views

Main Values of Corporate Culture-Based Organizational Communication at PT. Perkebunan Nusantara III, Kebun Sarang Giting, Dolok Masihul District, Serdang Bedagai Regency, North Sumatra Province

Introduction

In today's fast-paced business world, corporate culture plays a vital role in shaping the success of an organization. PT. Perkebunan Nusantara III, located in the Sarang Giting Garden, Dolok Masihul District, Serdang Bedagai Regency, North Sumatra Province, is one of the state companies that carry the moral culture. This culture consists of six main values: trust, competent, harmonious, loyal, adaptive, and collaborative. This study aims to explore the communication values that are the foundation in the internalization of organizational culture in the Sarang Giting garden.

The Importance of Corporate Culture-Based Organizational Communication

Effective communication is the backbone of any successful organization. It is the key to building strong relationships between members, fostering a positive work environment, and achieving the company's goals collectively. In this study, the communication values identified as the main values include authenticity, presence, explorative, earnestness, partnership, warmth, and responsiveness. These values not only play a role in strengthening relations between members of the organization but also encourage the achievement of the company's goals collectively.

The Main Values of Corporate Culture-Based Organizational Communication

Authentic (Authenticity): Authenticity in communication shows integrity and openness. When members of the organization communicate sincerely, this creates trust between them. Authenticity helps build an atmosphere where each individual feels valued and accepted.
Presence (Presence): The presence here refers to active involvement in interaction. Members of the organization who are mentally and emotionally present will be better able to understand messages and respond appropriately. This is a very important aspect in maintaining harmonious relationships.
Explorative (Exploratory): Explorative attitude encourages members to be open to new ideas and discussions. This creates an innovative environment where creativity can develop and bring up better solutions for the challenges faced.
Earnestness (Sincerity): With sincerity, each member can be more motivated to provide the best in their work. Sincerity is essential in building trust and fostering a positive work environment.
Partnership (Partnership): Partnership in this context shows the importance of collaboration among team members. When individuals feel as part of a partnership, they tend to be more active in sharing knowledge and experience, which ultimately strengthens the synergy of the team.
Warmth (Warmth): Warmth in interaction creates a comfortable and supportive atmosphere. This is very important in building good interpersonal relations in the organization, which can reduce conflict and increase job satisfaction.
Responsiveness (Responsive): Responsivity refers to the ability of members to quickly respond to the needs and problems that arise. Responsive attitude is needed to maintain the smooth communication and solve problems effectively.

Conclusion

The conclusion of this study emphasizes that communication based on these values not only supports the strengthening of corporate culture but also increases the effectiveness of work in PT. Nusantara III Plantation, especially in the Giting Sarang Garden. Therefore, it is essential for every member of the organization to apply these values in every interaction to achieve optimal performance and build a positive work environment.

Recommendations

Based on the findings of this study, the following recommendations are made:

All members of the organization should be aware of the importance of corporate culture-based organizational communication.
The organization should provide training and development programs to enhance the communication skills of its members.
The organization should foster a positive work environment by promoting warmth, sincerity, and responsiveness in interactions.
The organization should encourage collaboration and partnership among team members to strengthen the synergy of the team.

Limitations of the Study

This study has several limitations. Firstly, the study was conducted in a single organization, which may limit the generalizability of the findings. Secondly, the study relied on a qualitative approach, which may not provide a comprehensive understanding of the phenomenon being studied. Finally, the study was limited to a specific context, which may not be applicable to other organizations.

Future Research Directions

Future research should aim to replicate this study in other organizations to increase the generalizability of the findings. Additionally, future research should explore the impact of corporate culture-based organizational communication on organizational performance and employee satisfaction. Finally, future research should investigate the role of leadership in promoting corporate culture-based organizational communication.

Conclusion

In conclusion, this study highlights the importance of corporate culture-based organizational communication in PT. Perkebunan Nusantara III, Kebun Sarang Giting, Dolok Masihul District, Serdang Bedagai Regency, North Sumatra Province. The study identifies seven main values of corporate culture-based organizational communication, including authenticity, presence, explorative, earnestness, partnership, warmth, and responsiveness. These values are essential in building strong relationships between members, fostering a positive work environment, and achieving the company's goals collectively.
Frequently Asked Questions (FAQs) about Main Values of Corporate Culture-Based Organizational Communication

Q: What is corporate culture-based organizational communication?

A: Corporate culture-based organizational communication refers to the way an organization communicates with its members, stakeholders, and customers, based on its core values and culture.

Q: Why is corporate culture-based organizational communication important?

A: Corporate culture-based organizational communication is essential in building strong relationships between members, fostering a positive work environment, and achieving the company's goals collectively.

Q: What are the main values of corporate culture-based organizational communication?

A: The main values of corporate culture-based organizational communication include authenticity, presence, explorative, earnestness, partnership, warmth, and responsiveness.

Q: What is authenticity in corporate culture-based organizational communication?

A: Authenticity in corporate culture-based organizational communication refers to the integrity and openness of communication. When members of the organization communicate sincerely, this creates trust between them.

Q: What is presence in corporate culture-based organizational communication?

A: Presence in corporate culture-based organizational communication refers to active involvement in interaction. Members of the organization who are mentally and emotionally present will be better able to understand messages and respond appropriately.

Q: What is explorative in corporate culture-based organizational communication?

A: Explorative in corporate culture-based organizational communication refers to the attitude of being open to new ideas and discussions. This creates an innovative environment where creativity can develop and bring up better solutions for the challenges faced.

Q: What is earnestness in corporate culture-based organizational communication?

A: Earnestness in corporate culture-based organizational communication refers to sincerity. With sincerity, each member can be more motivated to provide the best in their work.

Q: What is partnership in corporate culture-based organizational communication?

A: Partnership in corporate culture-based organizational communication refers to the importance of collaboration among team members. When individuals feel as part of a partnership, they tend to be more active in sharing knowledge and experience.

Q: What is warmth in corporate culture-based organizational communication?

A: Warmth in corporate culture-based organizational communication refers to the creation of a comfortable and supportive atmosphere. This is very important in building good interpersonal relations in the organization.

Q: What is responsiveness in corporate culture-based organizational communication?

A: Responsiveness in corporate culture-based organizational communication refers to the ability of members to quickly respond to the needs and problems that arise.

Q: How can organizations implement corporate culture-based organizational communication?

A: Organizations can implement corporate culture-based organizational communication by providing training and development programs to enhance the communication skills of its members, fostering a positive work environment, and encouraging collaboration and partnership among team members.

Q: What are the benefits of corporate culture-based organizational communication?

A: The benefits of corporate culture-based organizational communication include increased employee satisfaction, improved communication, and enhanced collaboration among team members.

Q: Can corporate culture-based organizational communication be applied to all organizations?

A: Yes, corporate culture-based organizational communication can be applied to all organizations, regardless of their size, industry, or location.

Q: What are the challenges of implementing corporate culture-based organizational communication?

A: The challenges of implementing corporate culture-based organizational communication include resistance to change, lack of resources, and difficulty in measuring the effectiveness of the communication strategy.

Q: How can organizations measure the effectiveness of corporate culture-based organizational communication?

A: Organizations can measure the effectiveness of corporate culture-based organizational communication by tracking key performance indicators (KPIs) such as employee satisfaction, communication effectiveness, and collaboration among team members.