K3: Kong Kali Kong (Descriptive Study On Multifunction Minimarket Marketing Strategies In Medan City)
K3: Kong Kali Kong - Descriptive Study on Multifunction Minimarket Marketing Strategies in Medan City
Introduction
In today's era of globalization, the population growth has led to an increase in public demand for primary and secondary needs. This need is usually met through the market, which serves as a center for buying and selling and meetings between buyers and sellers. The market functions as a place of interaction where individuals with the same goal can meet their needs. The market referred to in this study is a market oriented towards the supply of goods and instant needs, especially those that can be obtained from multifunction minimarkets, such as Kong Kali Kong. This minimarket is the main choice of the community to meet their daily needs, especially food and drinks.
Background of the Study
The author is interested in raising this theme because he wants to explore how the marketing strategy implemented by the multifunction minimarket can attract consumer interest. The author also wants to understand the characteristics of the minimarket that is most in demand by the community in meeting their needs. In this study, anthropology becomes a theoretical basis, because this science discusses humans and culture, especially in the context of how individuals develop a deep curiosity of something, in this case, about products available at minimarkets.
Methodology
The method used in this study is a qualitative approach with the ethnographic method. Through this approach, researchers try to describe the marketing strategy implemented by Kong Kali Kong and the public's view of the minimarket. This study also involved in-depth interviews (depth interviews) to get a more comprehensive understanding of consumer experience and perception.
Marketing Strategy of Kong Kali Kong
The marketing strategy implemented by the Kong Kong Kong Multifunction Minimarket is an innovation that is rooted in creative thinking and human ideas. In this analysis, the author found that the innovation became a cultural product that could create added value for minimarkets in competing in the market. This innovation not only increases the attraction of minimarkets for consumers, but can also create a more effective and efficient marketing strategy.
Innovation as a Cultural Product
The innovation implemented by Kong Kali Kong is a cultural product that can create added value for minimarkets in competing in the market. This innovation not only increases the attraction of minimarkets for consumers, but can also create a more effective and efficient marketing strategy. The author found that the innovation became a cultural product that can create added value for minimarkets in competing in the market.
Conclusion
The conclusion of this study shows that the Kong Kong Kong Multifunction Minimarket has succeeded in creating innovations that have a positive impact on their marketing strategy. This innovation allows minimarkets to meet the needs of the community in a more attractive and satisfying way. Therefore, an understanding of the marketing strategy implemented by the minimarket can provide valuable lessons for other businesses who want to adapt and compete in the modern market. With the right innovation, minimarkets are not only able to survive, but also develop and meet consumer expectations in the midst of increasingly fierce competition.
Implications of the Study
The findings of this study have several implications for businesses and marketers. Firstly, the study highlights the importance of innovation in creating a competitive advantage in the market. The innovation implemented by Kong Kali Kong has not only increased the attraction of minimarkets for consumers, but has also created a more effective and efficient marketing strategy. Secondly, the study shows that understanding the needs and preferences of consumers is crucial in developing a successful marketing strategy. The study found that the minimarket has succeeded in meeting the needs of the community in a more attractive and satisfying way.
Recommendations for Future Research
This study provides several recommendations for future research. Firstly, the study suggests that further research is needed to explore the impact of innovation on consumer behavior and preferences. Secondly, the study recommends that future research should focus on developing a more comprehensive understanding of the marketing strategy implemented by minimarkets. Finally, the study suggests that future research should explore the role of anthropology in understanding consumer behavior and preferences.
Limitations of the Study
This study has several limitations. Firstly, the study is based on a qualitative approach, which may limit the generalizability of the findings. Secondly, the study is based on a single case study, which may limit the applicability of the findings to other contexts. Finally, the study is based on a limited sample size, which may limit the reliability of the findings.
Conclusion
In conclusion, this study provides a descriptive study on the marketing strategies of multifunction minimarkets in Medan City. The study found that the Kong Kong Kong Multifunction Minimarket has succeeded in creating innovations that have a positive impact on their marketing strategy. The study highlights the importance of innovation in creating a competitive advantage in the market and the need to understand consumer needs and preferences in developing a successful marketing strategy. The study provides several recommendations for future research and highlights the limitations of the study.
Q&A: K3: Kong Kali Kong - Descriptive Study on Multifunction Minimarket Marketing Strategies in Medan City
Q: What is the main focus of this study?
A: The main focus of this study is to explore the marketing strategies implemented by multifunction minimarkets, specifically Kong Kali Kong, in Medan City.
Q: What is the significance of this study?
A: This study is significant because it provides a comprehensive understanding of the marketing strategies implemented by multifunction minimarkets, which can be used as a reference for other businesses in the industry.
Q: What is the methodology used in this study?
A: The methodology used in this study is a qualitative approach with the ethnographic method, which involves in-depth interviews and observations to gather data.
Q: What are the key findings of this study?
A: The key findings of this study are that the Kong Kong Kong Multifunction Minimarket has succeeded in creating innovations that have a positive impact on their marketing strategy, and that understanding consumer needs and preferences is crucial in developing a successful marketing strategy.
Q: What are the implications of this study?
A: The implications of this study are that innovation is a key factor in creating a competitive advantage in the market, and that understanding consumer needs and preferences is crucial in developing a successful marketing strategy.
Q: What are the limitations of this study?
A: The limitations of this study are that it is based on a qualitative approach, which may limit the generalizability of the findings, and that it is based on a single case study, which may limit the applicability of the findings to other contexts.
Q: What are the recommendations for future research?
A: The recommendations for future research are to explore the impact of innovation on consumer behavior and preferences, to develop a more comprehensive understanding of the marketing strategy implemented by minimarkets, and to explore the role of anthropology in understanding consumer behavior and preferences.
Q: What are the practical implications of this study?
A: The practical implications of this study are that businesses in the industry can use the findings of this study to develop their own marketing strategies, and that understanding consumer needs and preferences is crucial in developing a successful marketing strategy.
Q: What are the theoretical implications of this study?
A: The theoretical implications of this study are that it provides a new perspective on the role of innovation in creating a competitive advantage in the market, and that it highlights the importance of understanding consumer needs and preferences in developing a successful marketing strategy.
Q: What are the future directions of this study?
A: The future directions of this study are to explore the impact of innovation on consumer behavior and preferences, to develop a more comprehensive understanding of the marketing strategy implemented by minimarkets, and to explore the role of anthropology in understanding consumer behavior and preferences.
Q: What are the contributions of this study?
A: The contributions of this study are that it provides a comprehensive understanding of the marketing strategies implemented by multifunction minimarkets, and that it highlights the importance of innovation and understanding consumer needs and preferences in developing a successful marketing strategy.
Q: What are the limitations of the data collection method used in this study?
A: The limitations of the data collection method used in this study are that it is based on a qualitative approach, which may limit the generalizability of the findings, and that it is based on a single case study, which may limit the applicability of the findings to other contexts.
Q: What are the implications of the findings for marketing practice?
A: The implications of the findings for marketing practice are that businesses in the industry can use the findings of this study to develop their own marketing strategies, and that understanding consumer needs and preferences is crucial in developing a successful marketing strategy.
Q: What are the implications of the findings for marketing theory?
A: The implications of the findings for marketing theory are that it provides a new perspective on the role of innovation in creating a competitive advantage in the market, and that it highlights the importance of understanding consumer needs and preferences in developing a successful marketing strategy.