Image Of The Department Of Communication And Expectation Of Students (Descriptive Study Of The Image Of The Department Of Communication Sciences And Expectation Of Student Communication Sciences Of USU FISIP)

Feb 28, 2025 by ADMIN 209 views

The Image of the USU Communication Department: Between Hopes and Reality

Introduction

The University of Sumatera Utara (USU) Faculty of Social and Political Sciences (FISIP) Department of Communication Sciences is one of the leading departments in the field of communication studies in Indonesia. However, like any other department, it faces challenges in meeting the expectations of its students. This study aims to explore the image of the USU Department of Communication Sciences in the eyes of its students and their hopes for the department. Through a descriptive study, this research aims to provide an in-depth understanding of the condition of the department based on existing facts.

Methodology

This study employed a quantitative and qualitative descriptive method to collect and analyze data. A sample of 47 students from the USU Department of Communication Sciences was obtained through the calculation of the Yamane Taro Formula. The sampling technique used was proportionate stratified random sampling. Data collection was carried out through literature studies and field studies, and analyzed using a single table analysis.

Results

The results of this study show a gap between students' images and expectations of the USU Department of Communication Sciences. Although 58.7% of students considered the department trusted and reliable, 73.4% wanted the department to be more in demand. This indicates that there is a mismatch between the students' perceptions of the department's reliability and their expectations of the department's performance.

Furthermore, the results show that there is an imbalance between expectations and reality. Although 59.1% of students feel good responsiveness from the department, 51.6% said that the departmental physical facilities are lacking. In addition, 57.4% of students feel that the department is lacking empathy. This suggests that the department needs to pay attention to aspects of physical facilities and empathy to meet the expectations of its students.

Discussion

The results of this study provide an important picture of the difference between image and student expectations of the USU Department of Communication Sciences. This research can be taken into consideration for departments to improve the quality of education and services, as well as building a more positive image in the eyes of students.

The study highlights the importance of physical facilities in meeting the expectations of students. Although 59.1% of students feel good responsiveness from the department, 51.6% said that the departmental physical facilities are lacking. This suggests that the department needs to invest in improving its physical facilities to meet the expectations of its students.

In addition, the study highlights the importance of empathy in meeting the expectations of students. Although 57.4% of students feel that the department is lacking empathy, 73.4% wanted the department to be more in demand. This suggests that the department needs to pay attention to aspects of empathy to meet the expectations of its students.

Conclusion

The USU Department of Communication Sciences needs to pay attention to aspects of reliability, physical facilities, and empathy to answer students' expectations. By paying attention to these aspects, the department is expected to improve the quality of education and build a better image in the eyes of students. This study provides an important picture of the difference between image and student expectations of the USU Department of Communication Sciences, and can be taken into consideration for departments to improve the quality of education and services.

Recommendations

Based on the results of this study, the following recommendations are made:

The department needs to invest in improving its physical facilities to meet the expectations of its students.
The department needs to pay attention to aspects of empathy to meet the expectations of its students.
The department needs to improve its responsiveness to meet the expectations of its students.
The department needs to improve its reliability to meet the expectations of its students.

Limitations

This study has several limitations. The sample size of 47 students may not be representative of the entire student population of the USU Department of Communication Sciences. In addition, the study only collected data from students and did not collect data from other stakeholders such as faculty members and alumni.

Future Research

This study provides a foundation for future research on the image of the USU Department of Communication Sciences. Future research can explore the following topics:

The impact of physical facilities on student satisfaction and expectations.
The role of empathy in meeting student expectations.
The relationship between student expectations and department performance.
The impact of departmental policies on student satisfaction and expectations.

References

[1] Yamane, T. (1967). Statistics: An Introductory Analysis. Harper & Row.
[2] Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
[3] Patton, M. Q. (2015). Qualitative Research & Evaluation Methods: Integrating Theory and Practice. Sage Publications.

Appendices

Appendix A: Research Question and Hypothesis
Appendix B: Sampling Methodology
Appendix C: Data Collection Instrument
Appendix D: Data Analysis Procedure
Frequently Asked Questions (FAQs) about the Image of the USU Department of Communication Sciences

Q: What is the purpose of this study?

A: The purpose of this study is to explore the image of the USU Department of Communication Sciences in the eyes of its students and their hopes for the department.

Q: What methodology was used in this study?

A: This study employed a quantitative and qualitative descriptive method to collect and analyze data. A sample of 47 students from the USU Department of Communication Sciences was obtained through the calculation of the Yamane Taro Formula. The sampling technique used was proportionate stratified random sampling. Data collection was carried out through literature studies and field studies, and analyzed using a single table analysis.

Q: What are the main findings of this study?

A: The main findings of this study show a gap between students' images and expectations of the USU Department of Communication Sciences. Although 58.7% of students considered the department trusted and reliable, 73.4% wanted the department to be more in demand. This indicates that there is a mismatch between the students' perceptions of the department's reliability and their expectations of the department's performance.

Q: What are the implications of this study?

A: The implications of this study are that the USU Department of Communication Sciences needs to pay attention to aspects of reliability, physical facilities, and empathy to answer students' expectations. By paying attention to these aspects, the department is expected to improve the quality of education and build a better image in the eyes of students.

Q: What are the limitations of this study?

A: This study has several limitations. The sample size of 47 students may not be representative of the entire student population of the USU Department of Communication Sciences. In addition, the study only collected data from students and did not collect data from other stakeholders such as faculty members and alumni.

Q: What are the recommendations of this study?

A: Based on the results of this study, the following recommendations are made:

The department needs to invest in improving its physical facilities to meet the expectations of its students.
The department needs to pay attention to aspects of empathy to meet the expectations of its students.
The department needs to improve its responsiveness to meet the expectations of its students.
The department needs to improve its reliability to meet the expectations of its students.

Q: What are the future research directions of this study?

A: This study provides a foundation for future research on the image of the USU Department of Communication Sciences. Future research can explore the following topics:

The impact of physical facilities on student satisfaction and expectations.
The role of empathy in meeting student expectations.
The relationship between student expectations and department performance.
The impact of departmental policies on student satisfaction and expectations.

Q: What are the implications of this study for the USU Department of Communication Sciences?

Q: What are the implications of this study for other departments in the USU Faculty of Social and Political Sciences?

A: The implications of this study are that other departments in the USU Faculty of Social and Political Sciences can learn from the experiences of the USU Department of Communication Sciences. By paying attention to aspects of reliability, physical facilities, and empathy, other departments can also improve the quality of education and build a better image in the eyes of students.

Q: What are the implications of this study for the USU University as a whole?

A: The implications of this study are that the USU University as a whole can benefit from the findings of this study. By paying attention to aspects of reliability, physical facilities, and empathy, the USU University can improve the quality of education and build a better image in the eyes of students and other stakeholders.

Q: What are the implications of this study for the Indonesian higher education system as a whole?

A: The implications of this study are that the Indonesian higher education system as a whole can benefit from the findings of this study. By paying attention to aspects of reliability, physical facilities, and empathy, Indonesian higher education institutions can improve the quality of education and build a better image in the eyes of students and other stakeholders.