Glugur Acid Marketing Analysis (Case Study: Deli Tua Timur Village, Deli Tua District, Deli Serdang Regency)

Feb 28, 2025 by ADMIN 109 views

Glugur Acid Marketing Analysis in Deli Tua Timur Village: Understanding the Journey of Farmers to Consumers

Introduction

Glugur acid, a fruit with a distinctive sour taste, is one of the important commodities in Deli Tua Timur Village, Deli Serdang Regency. However, how is the marketing process up to consumers? This study analyzes marketing channels, marketing functions, marketing costs, price distribution, marketing margins, and constraints faced in marketing glugur acid in the area. The research was conducted in January 2014 using the purposive sampling method, involving 18 respondents from various stages of the marketing process.

Marketing Channels

The study identified three glugur acid marketing channels in Deli Tua Timur Village:

*** Channel I: ** Processing - Collecting traders - large traders - consumers. This channel is the longest channel involving many parties. *** Channel II: ** Processing - Big traders - consumers. This channel is shorter and more efficient, without involving collecting traders. *** Channel III: ** Processing - Collector traders - retailers - consumers - consumers. This channel has an important role in reaching consumers at the retail level.

Each channel has its own characteristics, and the study found that Channel I is the longest channel, involving many parties, while Channel II is shorter and more efficient. Channel III, on the other hand, plays a crucial role in reaching consumers at the retail level.

Marketing Functions

This study identified 9 marketing functions involved in the marketing process of glugur acid, including:

Collection: processing of glugur acid fruit from farmers.
Sorting: Fruit separation based on quality and size.
Packaging: Packaging of glugur acid to facilitate transportation and storage.
Transportation: Delivery of Glugur Acid from processing to collecting traders, large traders, or retailers.
Storage: Storage of glugur acid to maintain quality and availability.
Promotion: Efforts to increase consumer awareness and interest in glugur acid.
Sales: The process of buying and selling glugur acid between traders and consumers.
Financing: Capital expenditure for glugur acid marketing activities.
Risk: losses that may occur due to damage or uncertainty in the marketing process.

These marketing functions are essential in ensuring the smooth flow of glugur acid from farmers to consumers.

Marketing Margin

This study shows that ** Share Margin ** in each marketing channel is different. Channel I has a margin share of 2.94%, channel II of 2.03%, and channel III of 3.72%. This difference shows that each channel has a different level of profit, influenced by the number of parties involved and the costs incurred in the marketing process.

Constraints

This study reveals some of the obstacles faced in marketing glugur acid:

*** Price fluctuations: ** Glugur acid prices often experience fluctuations, depending on the harvest season and market demand. ** Limited market access: ** Traders often have difficulty reaching a wider market, especially for consumers outside the Deli Tua Timur area. *** Lack of capital: ** Lack of capital is an obstacle for traders to expand the business and increase marketing capacity. ** Limited Technology: ** Limitations of technology in storage and processing of glugur acid can affect product quality and endurance.

These constraints can hinder the marketing process and affect the welfare of farmers and traders.

Solutions and Recommendations

To overcome the obstacles faced, several solutions and recommendations can be submitted:

*** Formation of Farmers Groups: ** Formation of farmer groups can help farmers to access market information, get capital, and improve product quality. *** Market Development: ** The government and related parties can help traders to reach a wider market, both inside and outside the region. *** Storage facilities: ** Improvement of storage and processing facilities can help maintain the quality and endurance of glugur acid, as well as increasing selling value. *** Utilization of Technology: ** Utilization of Information and Communication Technology can help traders to obtain market information and improve marketing efficiency. *** Promotion and branding: ** Increasing promotion and branding of glugur acid can increase consumer awareness and market demand.

By applying these solutions and recommendations, the marketing of glugur acid in Deli Tua Timur Village can be more optimal and sustainable, ultimately improving the welfare of farmers and traders.

Conclusion

The development of glugur acid marketing in Deli Tua Timur Village has great potential to improve the welfare of farmers and traders. By understanding the marketing process and obstacles faced, as well as applying the right solution, marketing of glugur acid in this area can be more optimal and sustainable. This study provides valuable insights for policymakers, traders, and farmers to improve the marketing process and increase the welfare of farmers and traders.

References

[1] [Author's Name], [Year]. [Title of the Study]. [Publisher's Name].
[2] [Author's Name], [Year]. [Title of the Study]. [Publisher's Name].

Note: The references provided are fictional and should be replaced with actual references used in the study.

Appendices

[Appendix 1: Questionnaire]
[Appendix 2: Data Analysis]
[Appendix 3: Conclusion]

Note: The appendices provided are fictional and should be replaced with actual appendices used in the study.
Glugur Acid Marketing Analysis in Deli Tua Timur Village: Q&A

Introduction

In our previous article, we discussed the marketing analysis of glugur acid in Deli Tua Timur Village, Deli Serdang Regency. We analyzed the marketing channels, marketing functions, marketing costs, price distribution, marketing margins, and constraints faced in marketing glugur acid in the area. In this article, we will answer some of the frequently asked questions related to the marketing of glugur acid in Deli Tua Timur Village.

Q&A

Q: What are the main marketing channels for glugur acid in Deli Tua Timur Village?

A: The main marketing channels for glugur acid in Deli Tua Timur Village are:

Q: What are the marketing functions involved in the marketing process of glugur acid?

A: The marketing functions involved in the marketing process of glugur acid are:

Collection: processing of glugur acid fruit from farmers.
Sorting: Fruit separation based on quality and size.
Packaging: Packaging of glugur acid to facilitate transportation and storage.
Transportation: Delivery of Glugur Acid from processing to collecting traders, large traders, or retailers.
Storage: Storage of glugur acid to maintain quality and availability.
Promotion: Efforts to increase consumer awareness and interest in glugur acid.
Sales: The process of buying and selling glugur acid between traders and consumers.
Financing: Capital expenditure for glugur acid marketing activities.
Risk: losses that may occur due to damage or uncertainty in the marketing process.

Q: What are the constraints faced in marketing glugur acid?

A: The constraints faced in marketing glugur acid are:

Q: What are the solutions and recommendations to overcome the obstacles faced in marketing glugur acid?

A: The solutions and recommendations to overcome the obstacles faced in marketing glugur acid are:

Q: What are the implications of this study for policymakers, traders, and farmers?

A: The implications of this study for policymakers, traders, and farmers are:

Policymakers can use the findings of this study to develop policies that support the marketing of glugur acid in Deli Tua Timur Village.
Traders can use the findings of this study to improve their marketing strategies and increase their marketing capacity.
Farmers can use the findings of this study to improve their product quality and increase their income.

Conclusion

In conclusion, the marketing analysis of glugur acid in Deli Tua Timur Village provides valuable insights for policymakers, traders, and farmers to improve the marketing process and increase the welfare of farmers and traders. By understanding the marketing channels, marketing functions, marketing costs, price distribution, marketing margins, and constraints faced in marketing glugur acid, we can develop effective solutions and recommendations to overcome the obstacles faced in marketing glugur acid.

References

[1] [Author's Name], [Year]. [Title of the Study]. [Publisher's Name].
[2] [Author's Name], [Year]. [Title of the Study]. [Publisher's Name].

Note: The references provided are fictional and should be replaced with actual references used in the study.

Appendices

[Appendix 1: Questionnaire]
[Appendix 2: Data Analysis]
[Appendix 3: Conclusion]

Note: The appendices provided are fictional and should be replaced with actual appendices used in the study.