Effectiveness Of Communication For Counseling Of Technical Guidance For P3SPS KPID-Su's School Of Broadcasting Human Resources Behavior In North Sumatra Province

Feb 27, 2025 by ADMIN 162 views

Introduction

In an effort to improve the quality of human resources (HR) in the field of broadcasting, the Indonesian Regional Broadcasting Commission of North Sumatra Province (KPID-SU) held a Technical Guidance Program (Bimtek) which focuses on broadcasting behavior guidelines and broadcast program standards (P3SPS). This study aims to evaluate the extent of the effectiveness of communication in the Bimtek counseling can influence changes in the behavior of individuals and organizations among broadcasting human resources in North Sumatra Province. The approach used in this study is a quantitative method with correlational design, which involves collecting questionnaire data from 55 people in the broadcasting human resource population.

Effective communication is a crucial aspect of any organization, especially in the field of broadcasting where the quality of human resources plays a significant role in determining the success of the organization. The Indonesian Regional Broadcasting Commission of North Sumatra Province (KPID-SU) has recognized the importance of effective communication in improving the quality of human resources in the broadcasting industry. The Technical Guidance Program (Bimtek) is a testament to this recognition, as it aims to provide technical guidance to broadcasting human resources in North Sumatra Province.

Theoretical Background

In the context of extension communication, effectiveness can be measured through three main aspects: cognitive, affective, and behavior. The theory of Communication Counseling emphasizes the importance of interactive communication processes, where information is not only conveyed, but is also well understood and received by the recipient. Effective communication is essential in any organization, as it enables the exchange of information, ideas, and opinions between individuals and groups. In the context of broadcasting, effective communication is critical in ensuring that human resources are equipped with the necessary knowledge, skills, and attitudes to perform their duties effectively.

The theory of Communication Counseling also highlights the importance of feedback in the communication process. Feedback is essential in ensuring that the message is received and understood by the recipient. In the context of the Technical Guidance Program (Bimtek), feedback is critical in ensuring that the counseling provided is effective in influencing changes in the behavior of individuals and organizations among broadcasting human resources in North Sumatra Province.

Methodology

The approach used in this study is a quantitative method with correlational design, which involves collecting questionnaire data from 55 people in the broadcasting human resource population. The total sampling method was used to collect data, which involves collecting data from the entire population of interest. The data collected was analyzed using the SPSS application, and tested its validity and reliability.

The questionnaire used in this study was designed to measure the effectiveness of communication in the Bimtek counseling. The questionnaire consisted of three main sections: cognitive, affective, and behavior. The cognitive section measured the understanding of broadcasting concepts and norms among human resources, while the affective section measured the attitude towards good broadcasting practices. The behavior section measured the changes in habits and actions of broadcasting human resources.

Results

The results of the analysis showed that there was a significant correlation value between communication received through the Bimtek KPID-SU and changes in broadcasting human resource behavior. The results showed a strong correlation on cognitive aspects, both individuals and organizations, with a value of 0.794 and 0.739 respectively. This shows that counseling is effective in increasing the understanding of broadcasting concepts and norms among human resources.

In the affective aspect, the correlation value of 0.720 for individuals and 0.606 for the organization indicates that Bimtek has succeeded in building a positive attitude towards good broadcasting practices. The changes in behavior, both individuals with a value of 0.646 and organizations with a value of 0.704 show a positive impact of the program on concrete changes in the habits and actions of broadcasting human resources.

Discussion

The results of this study provide evidence that the communication of counseling in the Bimtek of the P3SPS KPID-SU school has a significant contribution to improving the quality of broadcasting human resources in North Sumatra Province. The study highlights the importance of effective communication in influencing changes in the behavior of individuals and organizations among broadcasting human resources.

The study also highlights the importance of clear data visualization and appropriate analysis methods in providing a comprehensive picture of the relationship between extension communication and behavior change. The study suggests that good communication practices in technical guidance not only increase understanding, but also motivate individuals and organizations to adopt behavior in accordance with applicable broadcasting policies.

Conclusion

In conclusion, this study provides evidence that the communication of counseling in the Bimtek of the P3SPS KPID-SU school has a significant contribution to improving the quality of broadcasting human resources in North Sumatra Province. The study highlights the importance of effective communication in influencing changes in the behavior of individuals and organizations among broadcasting human resources.

Recommendations

Based on the findings of this study, the following recommendations are made:

Continuation of the Technical Guidance Program (Bimtek): The study suggests that the Technical Guidance Program (Bimtek) should be continued to ensure that broadcasting human resources in North Sumatra Province are equipped with the necessary knowledge, skills, and attitudes to perform their duties effectively.
Development of more effective communication methods: The study suggests that more effective communication methods should be developed to ensure that the counseling provided is effective in influencing changes in the behavior of individuals and organizations among broadcasting human resources.
Implementation of similar programs: The study suggests that similar programs should be implemented in other regions to ensure that broadcasting human resources in other regions are also equipped with the necessary knowledge, skills, and attitudes to perform their duties effectively.

Limitations of the Study

The study has several limitations, including:

Small sample size: The study was conducted with a small sample size of 55 people, which may not be representative of the entire population of interest.
Limited scope: The study was limited to the Technical Guidance Program (Bimtek) and may not be generalizable to other programs or contexts.
Methodological limitations: The study used a quantitative method with correlational design, which may not be able to capture the complexity of the relationship between extension communication and behavior change.

Future Research Directions

The study suggests several future research directions, including:

Longitudinal study: A longitudinal study should be conducted to examine the long-term effects of the Technical Guidance Program (Bimtek) on the behavior of individuals and organizations among broadcasting human resources.
Qualitative study: A qualitative study should be conducted to examine the experiences and perceptions of broadcasting human resources who participated in the Technical Guidance Program (Bimtek).
Comparative study: A comparative study should be conducted to examine the effectiveness of different communication methods in influencing changes in the behavior of individuals and organizations among broadcasting human resources.

Introduction

In our previous article, we discussed the effectiveness of communication for counseling of technical guidance for P3SPS KPID-Su's school of broadcasting human resources behavior in North Sumatra Province. In this article, we will answer some of the frequently asked questions (FAQs) related to this topic.

Q: What is the purpose of the Technical Guidance Program (Bimtek) for broadcasting human resources in North Sumatra Province?

A: The purpose of the Technical Guidance Program (Bimtek) is to provide technical guidance to broadcasting human resources in North Sumatra Province, with the goal of improving the quality of broadcasting services in the region.

Q: What are the main aspects of effectiveness in the context of extension communication?

A: The main aspects of effectiveness in the context of extension communication are cognitive, affective, and behavior. Cognitive refers to the understanding of broadcasting concepts and norms, affective refers to the attitude towards good broadcasting practices, and behavior refers to the changes in habits and actions of broadcasting human resources.

Q: What is the theory of Communication Counseling, and how does it relate to the Technical Guidance Program (Bimtek)?

A: The theory of Communication Counseling emphasizes the importance of interactive communication processes, where information is not only conveyed, but is also well understood and received by the recipient. The Technical Guidance Program (Bimtek) is based on this theory, with the goal of providing effective communication and counseling to broadcasting human resources in North Sumatra Province.

Q: What are the benefits of effective communication in the context of the Technical Guidance Program (Bimtek)?

A: The benefits of effective communication in the context of the Technical Guidance Program (Bimtek) include increased understanding of broadcasting concepts and norms, improved attitude towards good broadcasting practices, and changes in habits and actions of broadcasting human resources.

Q: How was the data collected for this study?

A: The data was collected using a questionnaire, which was administered to 55 people in the broadcasting human resource population. The questionnaire was designed to measure the effectiveness of communication in the Bimtek counseling.

Q: What were the results of the analysis?

A: The results of the analysis showed a significant correlation value between communication received through the Bimtek KPID-SU and changes in broadcasting human resource behavior. The results showed a strong correlation on cognitive aspects, both individuals and organizations, with a value of 0.794 and 0.739 respectively.

Q: What are the implications of this study for the Technical Guidance Program (Bimtek)?

A: The implications of this study for the Technical Guidance Program (Bimtek) are that it has been effective in improving the quality of broadcasting human resources in North Sumatra Province. The study suggests that the program should be continued and that more effective communication methods should be developed to ensure that the counseling provided is effective in influencing changes in the behavior of individuals and organizations among broadcasting human resources.

Q: What are the limitations of this study?

A: The limitations of this study include a small sample size, limited scope, and methodological limitations. The study was conducted with a small sample size of 55 people, which may not be representative of the entire population of interest. The study was also limited to the Technical Guidance Program (Bimtek) and may not be generalizable to other programs or contexts.

Q: What are the future research directions for this study?

A: The future research directions for this study include a longitudinal study to examine the long-term effects of the Technical Guidance Program (Bimtek) on the behavior of individuals and organizations among broadcasting human resources, a qualitative study to examine the experiences and perceptions of broadcasting human resources who participated in the Technical Guidance Program (Bimtek), and a comparative study to examine the effectiveness of different communication methods in influencing changes in the behavior of individuals and organizations among broadcasting human resources.

Conclusion

In conclusion, this Q&A article provides answers to some of the frequently asked questions related to the effectiveness of communication for counseling of technical guidance for P3SPS KPID-Su's school of broadcasting human resources behavior in North Sumatra Province. The study highlights the importance of effective communication in influencing changes in the behavior of individuals and organizations among broadcasting human resources.