Effect Of Perception Of Benefits, Perception Of Ease Of Use, Consumer Knowledge And Promotion Of The Use Of Cryptocurrency As Investment Instruments (Study Of Consumers Of PT Indodax National Indonesia)

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Introduction

The rapid development of technology has led to the emergence of various innovations, one of which is cryptocurrency. Initially created to replace conventional money, cryptocurrency has now been widely accepted as a digital asset by various countries, including Indonesia. This has made it an attractive investment instrument for many individuals. However, the adoption of cryptocurrency as an investment instrument is still limited, and there is a need to understand the factors that influence its use. This article aims to discuss the effect of perception of benefits, perception of ease of use, consumer knowledge, and promotion of the use of cryptocurrency as an investment instrument among PT Indodax National Indonesia consumers.

Background of the Study

Cryptocurrency has been gaining popularity in recent years due to its potential for high returns and portfolio diversification. However, its adoption as an investment instrument is still limited, and there is a need to understand the factors that influence its use. The perception of benefits, perception of ease of use, consumer knowledge, and promotion are some of the key factors that can influence the use of cryptocurrency as an investment instrument. Understanding these factors can help to increase the adoption of cryptocurrency as a broader and more effective investment tool.

Research Methods

This study uses a quantitative approach with an explanatory design. The sampling method used was purposive sampling, which involved 115 respondents. Primary data was collected through questionnaires distributed using Google Form, while secondary data was obtained through literature studies. The analysis methods used in this study include validity tests, reliability tests, classical assumptions, multiple linear regression analysis, and hypothesis tests.

Research Findings

The results of this study showed that the perception of benefits (X1), perception of ease of use (X2), and consumer knowledge (X3) had a significant effect on the use of cryptocurrency as an investment instrument. However, the promotion variable (X4) did not show a significant effect. However, simultaneously, all these variables can affect the use of cryptocurrency (Y). The determination coefficient test shows the R value of 0.757, which means that the perception of benefits, ease of use, consumer knowledge, and promotion collectively contribute 55.7% to the use of cryptocurrency, while the remaining 44.3% is influenced by other variables that are not discussed in this research.

Additional Analysis and Explanation

Analysis of the findings of this study shows that the perception of benefits is one of the key factors in the use of cryptocurrency. Consumers who understand the benefits of cryptocurrency, such as high profit potential and portfolio diversification, tend to be more open to investing. On the other hand, the perception of ease of use shows that if the cryptocurrency platform is felt to be easily accessible and used, consumers will be more confident to invest.

Consumer knowledge also plays an important role. Consumers who have better knowledge about cryptocurrency are more likely to make the right investment decisions. This shows that education related to cryptocurrency is very important to encourage broader adoption among the people.

Meanwhile, although promotions do not show significant effects directly, this can be interpreted that the way the promotion used needs to be reviewed. A more informative and educative promotion might increase consumer understanding and stimulate their interest in investing.

Conclusion

In this digital era, cryptocurrency is increasingly becoming an interesting choice as an investment instrument. This study provides insight into the factors that influence the use of cryptocurrency in Indonesia, especially among consumers of PT Indodax National Indonesia. Understanding the perception of benefits, ease of use, consumer knowledge, and promotional strategies can be a strategic step to increase the use of cryptocurrency as a broader and more effective investment tool in the future.

Recommendations

Based on the findings of this study, the following recommendations can be made:

  • Education and Training: Providing education and training on cryptocurrency can help to increase consumer knowledge and understanding of its benefits and risks.
  • Promotion and Marketing: A more informative and educative promotion strategy can help to increase consumer understanding and stimulate their interest in investing in cryptocurrency.
  • Platform Development: Developing a user-friendly and accessible cryptocurrency platform can help to increase consumer confidence and encourage broader adoption.
  • Regulatory Framework: Establishing a clear and regulatory framework for cryptocurrency can help to increase consumer trust and confidence in its use as an investment instrument.

Limitations of the Study

This study has some limitations that need to be acknowledged. Firstly, the study only focused on PT Indodax National Indonesia consumers, and the findings may not be generalizable to other consumers. Secondly, the study only examined the effect of perception of benefits, perception of ease of use, consumer knowledge, and promotion on the use of cryptocurrency as an investment instrument, and other factors may also influence its use.

Future Research Directions

Future research can build on the findings of this study by examining other factors that influence the use of cryptocurrency as an investment instrument. For example, the study can examine the effect of risk tolerance, investment experience, and financial literacy on the use of cryptocurrency. Additionally, the study can examine the effect of regulatory frameworks and government policies on the adoption of cryptocurrency as an investment instrument.

Conclusion

In conclusion, this study provides insight into the factors that influence the use of cryptocurrency as an investment instrument among PT Indodax National Indonesia consumers. The findings of this study show that the perception of benefits, perception of ease of use, consumer knowledge, and promotion are some of the key factors that can influence the use of cryptocurrency as an investment instrument. Understanding these factors can help to increase the adoption of cryptocurrency as a broader and more effective investment tool in the future.

Q: What is the main objective of this study?

A: The main objective of this study is to examine the effect of perception of benefits, perception of ease of use, consumer knowledge, and promotion on the use of cryptocurrency as an investment instrument among PT Indodax National Indonesia consumers.

Q: What is the research methodology used in this study?

A: This study uses a quantitative approach with an explanatory design. The sampling method used was purposive sampling, which involved 115 respondents. Primary data was collected through questionnaires distributed using Google Form, while secondary data was obtained through literature studies.

Q: What are the findings of this study?

A: The results of this study showed that the perception of benefits (X1), perception of ease of use (X2), and consumer knowledge (X3) had a significant effect on the use of cryptocurrency as an investment instrument. However, the promotion variable (X4) did not show a significant effect.

Q: What is the implication of the findings of this study?

A: The findings of this study have several implications. Firstly, it highlights the importance of education and training on cryptocurrency to increase consumer knowledge and understanding of its benefits and risks. Secondly, it suggests that a more informative and educative promotion strategy can help to increase consumer understanding and stimulate their interest in investing in cryptocurrency.

Q: What are the limitations of this study?

A: This study has some limitations that need to be acknowledged. Firstly, the study only focused on PT Indodax National Indonesia consumers, and the findings may not be generalizable to other consumers. Secondly, the study only examined the effect of perception of benefits, perception of ease of use, consumer knowledge, and promotion on the use of cryptocurrency as an investment instrument, and other factors may also influence its use.

Q: What are the future research directions?

A: Future research can build on the findings of this study by examining other factors that influence the use of cryptocurrency as an investment instrument. For example, the study can examine the effect of risk tolerance, investment experience, and financial literacy on the use of cryptocurrency. Additionally, the study can examine the effect of regulatory frameworks and government policies on the adoption of cryptocurrency as an investment instrument.

Q: What are the recommendations of this study?

A: Based on the findings of this study, the following recommendations can be made:

  • Education and Training: Providing education and training on cryptocurrency can help to increase consumer knowledge and understanding of its benefits and risks.
  • Promotion and Marketing: A more informative and educative promotion strategy can help to increase consumer understanding and stimulate their interest in investing in cryptocurrency.
  • Platform Development: Developing a user-friendly and accessible cryptocurrency platform can help to increase consumer confidence and encourage broader adoption.
  • Regulatory Framework: Establishing a clear and regulatory framework for cryptocurrency can help to increase consumer trust and confidence in its use as an investment instrument.

Q: What is the conclusion of this study?

A: In conclusion, this study provides insight into the factors that influence the use of cryptocurrency as an investment instrument among PT Indodax National Indonesia consumers. The findings of this study show that the perception of benefits, perception of ease of use, consumer knowledge, and promotion are some of the key factors that can influence the use of cryptocurrency as an investment instrument. Understanding these factors can help to increase the adoption of cryptocurrency as a broader and more effective investment tool in the future.