Disbudporapar Communication Strategy In Increasing Natural Tourist Visit In Karo Regency

Introduction

Karo Regency, known for its breathtaking natural beauty, has immense potential in the tourism sector. However, the Karo Regency Culture and Tourism Office (Disbudporapar) faces a significant challenge in communicating its charm to attract more tourists. In this study, we will delve into the communication strategy implemented by Disbudporapar, analyzing its effectiveness in increasing natural tourist visits to Karo Regency.

Aidda's Approach in the Communication Strategy

This study adopted Aidda's theory (Attention, Interest, Desire, Decision, Action) proposed by Wilbur Schramm. This theory serves as a crucial framework for understanding how Disbudporapar attracts the attention and interest of tourists, as well as encouraging them to visit tourist attractions in Karo. Through a qualitative approach, researchers conducted interviews, observations, and photo documentation to collect relevant data.

Attention (Attention)

Disbudporapar attempts to attract the attention of the public by promoting the beauty of Karo's nature through various social media platforms such as Instagram, Tiktok, Youtube, and Facebook. Interesting and informative visual content is one of the effective ways to make tourists potentially recognize the uniqueness of Karo Regency. By leveraging social media, Disbudporapar can reach a wider audience and create a buzz around Karo's natural attractions.

Interest (Interest)

After attention was successfully achieved, Disbudporapar created interest by presenting interesting information about attractions. For example, they use a short video in Tiktok to show the beauty of nature and interesting activities that can be done there. By providing engaging content, Disbudporapar can pique the interest of potential tourists and encourage them to learn more about Karo's attractions.

Desire (Desire)

By building narratives that arouse emotions, Disbudporapar tries to instill desires in tourists to visit Karo. Through the testimonials of visitors and experience stories shared on social media, it is expected that tourist interest will increase. By creating an emotional connection with potential tourists, Disbudporapar can inspire them to plan a visit to Karo Regency.

Action (Action)

At this stage, Disbudporapar encourages visitors to take concrete action by planning their visit. The use of the Karo Highland Tourism application makes it easy for visitors to plan their trips. By providing a user-friendly platform, Disbudporapar can facilitate the planning process and make it more convenient for tourists to visit Karo Regency.

Challenges in Implementing Communication Strategies

Although Disbudporapar has implemented a fairly good communication strategy, this research also found obstacles in its implementation. One of the main challenges faced is the limited budget. This is very influential on the space for the Disbudporapar movement in conducting socialization and promotion. With a limited budget, the range of marketing campaigns can be narrow, thus hampering their efforts to reach more tourists.

Conclusion

The communication strategy implemented by Disbudporapar in Karo Regency shows that the Aidda theory-based approach is effective in increasing tourist visits. Through the use of social media and relevant applications, they can attract the attention and interest of tourists to explore the natural beauty offered. However, challenges such as budget constraints remain an obstacle that needs to be overcome so that efforts to increase tourist visits can be more optimal. With better management and adequate support, Disbudporapar has great potential to develop tourism in Karo Regency.

Recommendations

Based on the findings of this study, the following recommendations are made:

• Disbudporapar should allocate a larger budget for marketing and promotion to reach a wider audience.
• The use of social media should be intensified to create a buzz around Karo's natural attractions.
• The Karo Highland Tourism application should be further developed to provide a more user-friendly platform for tourists to plan their trips.
• Disbudporapar should collaborate with local stakeholders to create a more comprehensive and effective communication strategy.

By implementing these recommendations, Disbudporapar can overcome the challenges faced in implementing its communication strategy and increase natural tourist visits to Karo Regency.

Q: What is the main goal of Disbudporapar's communication strategy?

A: The main goal of Disbudporapar's communication strategy is to increase natural tourist visits to Karo Regency by promoting its unique natural beauty and attractions.

Q: What is Aidda's theory, and how does it relate to Disbudporapar's communication strategy?

A: Aidda's theory (Attention, Interest, Desire, Decision, Action) is a framework proposed by Wilbur Schramm that helps understand how to attract and engage tourists. Disbudporapar uses this theory to develop its communication strategy, focusing on attention, interest, desire, decision, and action.

Q: What are some of the challenges faced by Disbudporapar in implementing its communication strategy?

A: One of the main challenges faced by Disbudporapar is the limited budget, which restricts the scope of marketing campaigns and hampers efforts to reach more tourists.

Q: How does Disbudporapar use social media in its communication strategy?

A: Disbudporapar uses various social media platforms such as Instagram, Tiktok, Youtube, and Facebook to promote the beauty of Karo's nature and attract the attention of potential tourists.

Q: What is the Karo Highland Tourism application, and how does it help tourists plan their trips?

A: The Karo Highland Tourism application is a user-friendly platform developed by Disbudporapar to facilitate the planning process for tourists visiting Karo Regency.

Q: What are some of the recommendations made by this study to improve Disbudporapar's communication strategy?

A: The study recommends that Disbudporapar allocate a larger budget for marketing and promotion, intensify the use of social media, further develop the Karo Highland Tourism application, and collaborate with local stakeholders to create a more comprehensive and effective communication strategy.

Q: What is the potential impact of Disbudporapar's communication strategy on the tourism industry in Karo Regency?

A: With a well-implemented communication strategy, Disbudporapar has the potential to increase natural tourist visits to Karo Regency, contributing to the growth and development of the local tourism industry.

Q: How can Disbudporapar overcome the challenges faced in implementing its communication strategy?

A: Disbudporapar can overcome the challenges by allocating a larger budget, intensifying the use of social media, further developing the Karo Highland Tourism application, and collaborating with local stakeholders to create a more comprehensive and effective communication strategy.

Q: What is the significance of this study in the context of tourism development in Karo Regency?

A: This study provides valuable insights into the communication strategy implemented by Disbudporapar and highlights the importance of effective communication in promoting tourism in Karo Regency. The findings of this study can inform future research and development efforts in the tourism industry.