Customer Opinion About On-Line Trading (Descriptive Study Of Ebay Electronic Shopping Sites Against Internet Users At 62nd-Net Medan Internet Stalls)
Customer Opinion About Online Trading: A Descriptive Study of Ebay Electronic Shopping Sites Against Internet Users at 62nd-Net Medan Internet Stalls
Introduction
In today's digital age, online trading has become a popular choice for many communities, including in Medan. With the rapid development of technology, online shopping has become one of the main choices for consumers. However, it is essential to understand the opinions of users about this service. This study aims to explore the views of internet visitors about online trading on the Ebay site, as well as providing detailed information about the online trading system on the platform.
Background of the Study
The rise of online trading has revolutionized the way people shop and conduct business. With the advent of the internet, consumers can now access a wide range of products and services from the comfort of their own homes. Online trading platforms, such as Ebay, have made it easier for people to buy and sell goods, especially in contexts where direct interactions in the real world can be avoided. This study focuses on the opinions of internet users about online trading on the Ebay site, with a particular emphasis on the 62nd-Net Medan internet stalls.
Methodology
This study employed a descriptive research design, which aimed to describe the conditions and opinions that exist without looking for causal relationships or testing certain hypotheses. The population studied consisted of 62nd-Net internet cafe visitors in August 2009, which amounted to 356 people. To determine the sample, researchers took 20% of the population using the Arikunto formula, so the number of respondents involved in this study was 71 people. The sampling method applied includes purposive sampling and accidental sampling, which aims to ensure that the sample represents the existing population.
Data Analysis
In data analysis, researchers utilized the Statistical Product and Service Solution (SPSS) application version 16 to facilitate the analysis process. The analysis results show that both members (members) and users (users) have a positive view of online trading. They argue that the online trading system makes it easy to buy and sell activities, especially in context where direct interactions in the real world can be avoided. This is certainly a distinct advantage, especially for those who have limited time or distance.
Findings
The findings of this study indicate that users have a positive impact of online trading in their everyday life. The ease of conducting transactions and more wide access to various products makes shopping experiences more enjoyable. Furthermore, the level of security offered by the online trading system on EBAY is one of the determinants for users in feeling comfortable doing online transactions. High trust in this platform contributes to increasing user growth.
Conclusion
In conclusion, this research reflects that online trading, especially on the Ebay site, is not only a practical alternative, but also considered an efficient and safe solution for many internet users in Medan. With the results obtained, it can be concluded that the community is increasingly open with the concept of trade through the internet, and this is a starting point for further development in the field of e-commerce in Indonesia. This research is expected to provide deeper insights on public perceptions of online trading, as well as encouraging the development of better systems in the future.
Recommendations
Based on the findings of this study, the following recommendations are made:
- Development of better systems: The results of this study suggest that online trading platforms, such as Ebay, need to be improved to provide better services to users.
- Increased security measures: The level of security offered by online trading systems is a critical determinant for users in feeling comfortable doing online transactions. Therefore, online trading platforms need to implement more robust security measures to protect users' data and transactions.
- Improved user experience: The ease of conducting transactions and access to various products are essential factors that contribute to a positive user experience. Online trading platforms need to improve their user interface and user experience to make it easier for users to navigate and conduct transactions.
Limitations of the Study
This study has several limitations, including:
- Small sample size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
- Limited scope: This study focuses on the opinions of internet users about online trading on the Ebay site, which may not be representative of the broader online trading community.
- Methodological limitations: The descriptive research design employed in this study may not be able to capture the complexities of online trading and user opinions.
Future Research Directions
This study provides a starting point for further research in the field of e-commerce and online trading. Future studies can build on the findings of this study by:
- Investigating the impact of online trading on the economy: This study can be extended to investigate the impact of online trading on the economy, including its effects on employment, GDP, and trade balances.
- Examining the role of online trading in rural areas: This study can be replicated in rural areas to investigate the role of online trading in these communities.
- Developing a more comprehensive model of online trading: This study can be extended to develop a more comprehensive model of online trading that takes into account the complexities of online trading and user opinions.
Frequently Asked Questions (FAQs) About Customer Opinion About Online Trading: A Descriptive Study of Ebay Electronic Shopping Sites Against Internet Users at 62nd-Net Medan Internet Stalls
Q: What is the main objective of this study?
A: The main objective of this study is to understand the opinions of internet users about online trading on the Ebay site, as well as providing detailed information about the online trading system on the platform.
Q: What is the population of this study?
A: The population of this study consists of 62nd-Net internet cafe visitors in August 2009, which amounted to 356 people.
Q: What is the sampling method used in this study?
A: The sampling method used in this study includes purposive sampling and accidental sampling, which aims to ensure that the sample represents the existing population.
Q: What is the number of respondents involved in this study?
A: The number of respondents involved in this study is 71 people, which is 20% of the population.
Q: What is the data analysis method used in this study?
A: The data analysis method used in this study is the Statistical Product and Service Solution (SPSS) application version 16.
Q: What are the findings of this study?
A: The findings of this study indicate that both members (members) and users (users) have a positive view of online trading. They argue that the online trading system makes it easy to buy and sell activities, especially in context where direct interactions in the real world can be avoided.
Q: What are the advantages of online trading?
A: The advantages of online trading include ease of conducting transactions, wide access to various products, and high trust in the platform.
Q: What are the limitations of this study?
A: The limitations of this study include small sample size, limited scope, and methodological limitations.
Q: What are the recommendations of this study?
A: The recommendations of this study include development of better systems, increased security measures, and improved user experience.
Q: What are the future research directions of this study?
A: The future research directions of this study include investigating the impact of online trading on the economy, examining the role of online trading in rural areas, and developing a more comprehensive model of online trading.
Q: What is the significance of this study?
A: The significance of this study is that it provides a starting point for further research in the field of e-commerce and online trading. It also highlights the importance of understanding the opinions of internet users about online trading and the need for improved systems and security measures.
Q: What are the implications of this study?
A: The implications of this study are that online trading platforms, such as Ebay, need to be improved to provide better services to users. They also need to implement more robust security measures to protect users' data and transactions.
Q: What are the contributions of this study?
A: The contributions of this study are that it provides a descriptive study of Ebay electronic shopping sites against internet users at 62nd-Net Medan internet stalls. It also provides a comprehensive analysis of the opinions of internet users about online trading and the advantages and limitations of online trading.