Cultural Promotion And Knowledge About Culture (The Effect Of Cultural Promotion Of Sri Indera Ratu Dance Sanggar On The Cultural Knowledge Of Young City Of Medan)

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Cultural Promotion and Knowledge About Culture: The Effect of Cultural Promotion of Sri Indera Ratu Dance Sanggar on the Cultural Knowledge of Young City of Medan

Introduction

In the midst of the global cultural onslaught, preserving local culture is a significant challenge, especially for the younger generation. The Sri Indera Ratu dance studio, as one of the preservation of Malay culture in the city of Medan, plays a crucial role in fostering cultural awareness and knowledge among young people. This study aims to reveal the promotional strategy carried out by the Sri Indera Ratu dance studio and how it influences the cultural knowledge of young people in Medan.

Background of the Study

The city of Medan is a melting pot of cultures, with a rich history and heritage. However, the younger generation is increasingly exposed to global culture, which can lead to the erosion of local culture. The Sri Indera Ratu dance studio is one of the few institutions that are actively working to preserve Malay culture in Medan. The studio's efforts to promote cultural knowledge among young people are crucial in ensuring the continuation of Malay culture.

Methodology

This study uses a quantitative descriptive method with a population of visitors to the Sri Indera Ratu dance cultural performance, which is held every 19. As many as 30 respondents were selected using the quota sampling technique. The results of this study will provide valuable insights into the promotional strategy carried out by the Sri Indera Ratu dance studio and its impact on the cultural knowledge of young people in Medan.

Results

The results of this study show that the most effective promotion strategy in conveying cultural knowledge to young people is advertising, personal sales, word of mouth, and direct marketing. The study also found that Medan young people are generally familiar with dance elements in Malay culture, especially modern dance and dance performances. They also know honorary titles such as Tengku, Wan, Daeng, Encik, and Tuan.

Discussion

The results of this study indicate that the Sri Indera Ratu dance studio managed to reach young people in Medan with its promotional strategy. However, it should be underlined that the cultural knowledge of young people in Medan is still dominated by surface elements, such as dance. The next challenge is how the Sri Indera Ratu dance studio can promote knowledge of more holistic Malay culture, including values, traditions, and philosophy, to young people.

Conclusion

Effective promotion strategies can be a bridge for young people to better understand and love Malay culture. The Sri Indera Ratu dance studio can take advantage of social media, collaborate with the community of young people, and organize more interactive educational activities to reach young people more broadly. Thus, efforts to preserve Malay culture in the city of Medan can continue and become a valuable legacy for future generations.

Recommendations

Based on the findings of this study, the following recommendations are made:

  • The Sri Indera Ratu dance studio should continue to use effective promotion strategies, such as advertising, personal sales, word of mouth, and direct marketing, to reach young people in Medan.
  • The studio should also promote knowledge of more holistic Malay culture, including values, traditions, and philosophy, to young people.
  • The studio should take advantage of social media to reach a wider audience and collaborate with the community of young people to organize more interactive educational activities.

Limitations of the Study

This study has several limitations, including:

  • The study only focused on the Sri Indera Ratu dance studio and its promotional strategy.
  • The study only collected data from a limited number of respondents.
  • The study did not explore the impact of cultural promotion on the cultural knowledge of young people in Medan.

Future Research Directions

Future research should explore the impact of cultural promotion on the cultural knowledge of young people in Medan. Additionally, research should be conducted to explore the effectiveness of different promotion strategies in conveying cultural knowledge to young people.

Conclusion

In conclusion, this study highlights the importance of cultural promotion in preserving Malay culture in the city of Medan. The Sri Indera Ratu dance studio's efforts to promote cultural knowledge among young people are crucial in ensuring the continuation of Malay culture. Effective promotion strategies can be a bridge for young people to better understand and love Malay culture.
Frequently Asked Questions: Cultural Promotion and Knowledge About Culture

Q: What is the significance of cultural promotion in preserving Malay culture?

A: Cultural promotion is crucial in preserving Malay culture as it helps to raise awareness and understanding of the culture among young people. By promoting cultural knowledge, we can ensure the continuation of Malay culture and its values, traditions, and philosophy.

Q: What are the most effective promotion strategies in conveying cultural knowledge to young people?

A: The most effective promotion strategies in conveying cultural knowledge to young people are advertising, personal sales, word of mouth, and direct marketing. These strategies can help to reach a wider audience and engage young people in learning about Malay culture.

Q: How can the Sri Indera Ratu dance studio promote knowledge of more holistic Malay culture to young people?

A: The Sri Indera Ratu dance studio can promote knowledge of more holistic Malay culture by organizing more interactive educational activities, such as workshops, seminars, and cultural performances. They can also collaborate with the community of young people to develop educational programs that cater to their needs and interests.

Q: What are the limitations of the study?

A: The study has several limitations, including:

  • The study only focused on the Sri Indera Ratu dance studio and its promotional strategy.
  • The study only collected data from a limited number of respondents.
  • The study did not explore the impact of cultural promotion on the cultural knowledge of young people in Medan.

Q: What are the future research directions?

A: Future research should explore the impact of cultural promotion on the cultural knowledge of young people in Medan. Additionally, research should be conducted to explore the effectiveness of different promotion strategies in conveying cultural knowledge to young people.

Q: How can cultural promotion be used to preserve Malay culture in the city of Medan?

A: Cultural promotion can be used to preserve Malay culture in the city of Medan by:

  • Organizing cultural performances and events that showcase Malay culture.
  • Developing educational programs that teach young people about Malay culture and its values, traditions, and philosophy.
  • Collaborating with the community of young people to develop cultural initiatives that cater to their needs and interests.
  • Using social media to promote Malay culture and reach a wider audience.

Q: What are the benefits of cultural promotion in preserving Malay culture?

A: The benefits of cultural promotion in preserving Malay culture include:

  • Raising awareness and understanding of Malay culture among young people.
  • Ensuring the continuation of Malay culture and its values, traditions, and philosophy.
  • Providing young people with a sense of identity and belonging to their cultural heritage.
  • Promoting cultural diversity and exchange between different communities.

Q: How can cultural promotion be used to promote cultural diversity and exchange?

A: Cultural promotion can be used to promote cultural diversity and exchange by:

  • Organizing cultural events and performances that showcase different cultures.
  • Developing educational programs that teach young people about different cultures and their values, traditions, and philosophy.
  • Collaborating with the community of young people to develop cultural initiatives that cater to their needs and interests.
  • Using social media to promote cultural diversity and exchange and reach a wider audience.