Cultural Absorption By Digital Natives In The Era Of Globalization (study Of The Autobase Twitter Account @kdrama_menfess)

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Cultural Absorption by Digital Natives in the Era of Globalization: A Netnographic Study of Twitter Autobase Account @kdrama_menfess

Introduction

In the era of globalization, the world is becoming increasingly interconnected, and the flow of information is faster than ever. The development of technology has enabled people to access and share information across the globe, creating new opportunities for cultural exchange and absorption. One of the most significant phenomena in this context is the rise of Korean drama (K-drama) among digital natives, particularly in Indonesia. This article will explore how digital natives in Indonesia absorb Korean cultural values through the Twitter account @kdrama_menfess, an auto-base for sharing opinions and information about K-dramas.

The Rise of K-drama among Digital Natives

K-drama has become a global phenomenon, captivating audiences worldwide with its unique storytelling, memorable characters, and cultural nuances. In Indonesia, K-drama has gained immense popularity, especially among digital natives who use social media platforms to interact and discuss various aspects of these dramas. The @kdrama_menfess account is one of the most popular Twitter accounts among K-drama enthusiasts in Indonesia, serving as a platform for users to share their opinions, experiences, and knowledge about K-dramas.

Methodology

This study employed a netnographic approach with a qualitative methodology to analyze the data obtained from tweets sent by @kdrama_menfess users during the 2021 to 2022 period. Netnography is a research method that involves the study of online communities and their cultural practices. This approach allowed us to gain a deeper understanding of how digital natives in Indonesia interact with and absorb Korean cultural values through the @kdrama_menfess account.

Cultural Absorption by Digital Natives

The results of this study showed that digital natives in Indonesia not only enjoyed K-drama as a form of entertainment but also actively internalized the cultural values embedded in these dramas. Some of the values absorbed include:

  • Love: Digital natives in Indonesia learned about the importance of love and relationships in Korean culture, which is reflected in the themes and storylines of K-dramas.
  • Responsibility: The value of responsibility is emphasized in K-dramas, where characters are often portrayed as taking care of their families and communities.
  • Hard work: The Korean culture values hard work and dedication, which is reflected in the characters' struggles and achievements in K-dramas.
  • Cooperation: The importance of cooperation and teamwork is also highlighted in K-dramas, where characters work together to achieve common goals.

These values not only enrich the individuals who absorb them but also strengthen the cultural values that already exist in Indonesian society. The absorption of these values creates a synergy between Indonesian local culture and Korean culture, producing a more open and tolerant society of differences.

Other Cultural Aspects of Korea

In addition to these values, digital natives in Indonesia also absorb other cultural aspects of Korea, such as:

  • Habit of bending as a sign of respect: In Korean culture, bending is a sign of respect and politeness, which is often depicted in K-dramas.
  • Culinary diversity: Korean cuisine is known for its diversity and richness, which is reflected in the various dishes and cooking techniques depicted in K-dramas.
  • Use of hanbok: The traditional Korean dress, hanbok, is often worn by characters in K-dramas, highlighting its cultural significance.
  • Learning Korean: Many digital natives in Indonesia are interested in learning the Korean language, which is facilitated by the availability of language learning resources online.

Conclusion

The phenomenon of K-drama among digital natives in Indonesia is not just a consumption of entertainment but also a process of learning and developing a more complex cultural identity. The @kdrama_menfess account is an effective platform for the younger generation to share knowledge, experience, and create a community that supports cultural diversity. The role of social media in spreading and internalizing cultural values is very significant, especially in the current era of globalization.

In conclusion, cultural absorption carried out by digital natives in Indonesia to Korean culture through the @kdrama_menfess account reflects an interesting dynamics in cross-cultural interactions. This shows that by utilizing technology and social media, the younger generation can develop useful new knowledge and experiences, as well as maintain their cultural identity in the midst of increasingly strong global influences.

Recommendations

Based on the findings of this study, the following recommendations are made:

  • Promote cultural exchange programs: Governments and educational institutions should promote cultural exchange programs that allow digital natives to interact with Korean culture and learn about its values and traditions.
  • Develop language learning resources: Online language learning resources should be developed to facilitate the learning of Korean language among digital natives in Indonesia.
  • Create cultural content: Cultural content, such as K-dramas, should be created to promote Korean culture and values among digital natives in Indonesia.
  • Foster online communities: Online communities, such as the @kdrama_menfess account, should be fostered to support cultural diversity and promote cross-cultural interactions.

By implementing these recommendations, digital natives in Indonesia can continue to absorb and learn from Korean culture, promoting a more open and tolerant society of differences.
Q&A: Cultural Absorption by Digital Natives in the Era of Globalization

Introduction

In our previous article, we explored the phenomenon of cultural absorption by digital natives in Indonesia through the Twitter account @kdrama_menfess. This article will provide a Q&A section to further clarify the findings and implications of this study.

Q: What is cultural absorption, and how does it relate to digital natives?

A: Cultural absorption refers to the process of acquiring and internalizing cultural values, norms, and practices from another culture. Digital natives, who are individuals born and raised in the digital age, are particularly susceptible to cultural absorption due to their high level of exposure to social media and online content.

Q: How does the @kdrama_menfess account facilitate cultural absorption among digital natives?

A: The @kdrama_menfess account serves as a platform for digital natives to share and discuss their experiences and knowledge about Korean culture, particularly through K-dramas. This online community provides a space for users to engage with Korean culture, learn about its values and traditions, and share their own perspectives and insights.

Q: What are some of the cultural values that digital natives in Indonesia are absorbing from Korean culture?

A: Our study found that digital natives in Indonesia are absorbing values such as love, responsibility, hard work, and cooperation from Korean culture. These values are reflected in the themes and storylines of K-dramas and are being internalized by digital natives as they engage with Korean culture.

Q: How does cultural absorption impact the cultural identity of digital natives in Indonesia?

A: Cultural absorption can have a significant impact on the cultural identity of digital natives in Indonesia. By internalizing cultural values and norms from Korean culture, digital natives are developing a more complex and nuanced understanding of their own cultural identity. This can lead to a greater appreciation and respect for their own culture, as well as a more open and tolerant attitude towards other cultures.

Q: What are some of the implications of cultural absorption for education and cultural exchange programs?

A: Our study highlights the importance of education and cultural exchange programs in promoting cultural absorption and understanding. By providing opportunities for digital natives to engage with Korean culture and learn about its values and traditions, educators and cultural exchange programs can play a critical role in fostering cross-cultural understanding and promoting global citizenship.

Q: How can educators and cultural exchange programs support cultural absorption among digital natives?

A: Educators and cultural exchange programs can support cultural absorption among digital natives by:

  • Providing opportunities for digital natives to engage with Korean culture and learn about its values and traditions
  • Encouraging digital natives to share their own perspectives and insights about Korean culture
  • Fostering online communities and social media platforms that promote cross-cultural understanding and exchange
  • Developing language learning resources and cultural content that reflects the values and traditions of Korean culture

Q: What are some of the challenges and limitations of cultural absorption among digital natives?

A: Our study highlights several challenges and limitations of cultural absorption among digital natives, including:

  • The potential for cultural homogenization and the loss of traditional cultural practices
  • The risk of cultural appropriation and the misrepresentation of cultural values and norms
  • The need for digital natives to critically evaluate and reflect on the cultural values and norms they are absorbing
  • The importance of promoting cultural diversity and inclusivity in online communities and social media platforms.

Conclusion

Cultural absorption by digital natives in Indonesia through the @kdrama_menfess account is a complex and multifaceted phenomenon that has significant implications for education, cultural exchange programs, and cross-cultural understanding. By providing a Q&A section, we hope to have clarified the findings and implications of this study and provided insights into the challenges and limitations of cultural absorption among digital natives.