CSR Program PT. Bank Mandiri, Tbk In Fostering Entrepreneurial Interest Among Students (Descriptive Study Of The Mandiri Entrepreneurial Seminar Program From PT. Bank Mandiri, Tbk In Fostering Entrepreneurial Interest Among Students Of The University Of North Sumatra)

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Fostering Entrepreneurial Interest Among Students: A Descriptive Study of the Mandiri Entrepreneurial Seminar Program

Introduction

In today's fast-paced and competitive business world, entrepreneurship has become a crucial aspect of economic development. As a result, many organizations, including PT. Bank Mandiri, Tbk, have implemented Corporate Social Responsibility (CSR) programs to support the development of entrepreneurs among students. One such program is the Mandiri Entrepreneurial Seminar, designed to foster an interest in entrepreneurship among the younger generation. This study aims to evaluate the effectiveness of the seminar in increasing students' enthusiasm for the world of entrepreneurship.

The Importance of Entrepreneurship Education

Entrepreneurship education is essential for developing the skills and mindset required to succeed in business. By introducing students to the world of entrepreneurship, we can inspire them to create innovative solutions, develop their creative ideas, and turn them into real business opportunities. This, in turn, can contribute to the growth of the economy and create a more competitive society.

The Mandiri Entrepreneurial Seminar Program

The Mandiri Entrepreneurial Seminar is a CSR program implemented by PT. Bank Mandiri, Tbk to support the development of entrepreneurs among students. The program is designed to provide students with practical knowledge and inspiration to start their own businesses. Through interactive discussions with successful practitioners, students can gain a deeper understanding of the entrepreneurial process and challenges faced in the field.

Research Methodology

This study employed a descriptive qualitative research methodology to evaluate the effectiveness of the Mandiri Entrepreneurial Seminar in increasing students' enthusiasm for entrepreneurship. The research population consisted of students who had participated in the seminar. A purposive sampling technique was used to select individuals who were considered to have special characteristics relevant to the research.

Data collection was carried out through two main methods: field research, which included questionnaires and interviews, and literature research. Data analysis was performed using a single table and cross table analysis to test the effect of existing variables. Statistical Product and System Solution (SPSS) Software Version 15.0 was used to measure the significance and strength of the influence between the variables studied.

Results and Analysis

The results of the study showed that there was an increase in entrepreneurial interest among seminar participants. Before attending the seminar, most students had a narrow view of the world of entrepreneurship, seeing it only as an alternative job. However, after attending the seminar, many of them began to understand various important aspects of entrepreneurship, such as business planning, financial management, and marketing strategies.

The independent entrepreneurial seminar program not only provides theoretical knowledge but also inspires students to develop their creative ideas into real business opportunities. In interactive discussions with speakers who are successful practitioners, students can see concrete examples of the entrepreneurial process and challenges faced in the field.

The Impact of the Mandiri Entrepreneurial Seminar Program

The importance of this program lies in its impact on student mindset. Most seminar participants report that they feel more confident to start their own business. This activity provides a strong encouragement to innovate and create jobs, in line with the vision of PT. Bank Mandiri, Tbk to create an independent and competitive society.

Conclusion

Through the Mandiri Entrepreneurial Seminar CSR program, PT. Bank Mandiri, Tbk succeeded in fostering an interest in entrepreneurship among students of the University of North Sumatra. With a practical and inspirational approach, this seminar not only provides knowledge but also forms the character and mindset of entrepreneurship in the younger generation. This shows that collaboration between the corporate and education sector can make a significant contribution to the development of entrepreneurs in Indonesia.

Recommendations

In the future, it is hoped that similar programs can be expanded to reach more students, so that more and more individuals are educated and motivated to become successful entrepreneurs. This can be achieved by:

  • Increasing the number of seminar participants
  • Expanding the program to reach more universities and institutions
  • Providing more resources and support to students who want to start their own businesses
  • Encouraging collaboration between the corporate and education sector to develop entrepreneurship education programs

By implementing these recommendations, we can create a more entrepreneurial and innovative society, where individuals are empowered to create their own businesses and contribute to the growth of the economy.
Frequently Asked Questions: The Mandiri Entrepreneurial Seminar Program

Q: What is the Mandiri Entrepreneurial Seminar Program?

A: The Mandiri Entrepreneurial Seminar Program is a Corporate Social Responsibility (CSR) program implemented by PT. Bank Mandiri, Tbk to support the development of entrepreneurs among students. The program is designed to provide students with practical knowledge and inspiration to start their own businesses.

Q: What is the goal of the Mandiri Entrepreneurial Seminar Program?

A: The goal of the Mandiri Entrepreneurial Seminar Program is to foster an interest in entrepreneurship among students and provide them with the skills and mindset required to succeed in business. The program aims to inspire students to create innovative solutions, develop their creative ideas, and turn them into real business opportunities.

Q: Who is eligible to participate in the Mandiri Entrepreneurial Seminar Program?

A: The Mandiri Entrepreneurial Seminar Program is open to students from the University of North Sumatra and other institutions. The program is designed to reach a wide range of students, including those who are interested in entrepreneurship and those who are looking to start their own businesses.

Q: What topics are covered in the Mandiri Entrepreneurial Seminar Program?

A: The Mandiri Entrepreneurial Seminar Program covers a range of topics related to entrepreneurship, including business planning, financial management, marketing strategies, and the entrepreneurial process. The program also includes interactive discussions with successful practitioners who share their experiences and insights.

Q: What is the format of the Mandiri Entrepreneurial Seminar Program?

A: The Mandiri Entrepreneurial Seminar Program is a seminar-style program that includes interactive discussions, presentations, and hands-on activities. The program is designed to be engaging and interactive, with opportunities for students to ask questions and share their ideas.

Q: What are the benefits of participating in the Mandiri Entrepreneurial Seminar Program?

A: The benefits of participating in the Mandiri Entrepreneurial Seminar Program include:

  • Gaining practical knowledge and skills related to entrepreneurship
  • Developing a mindset and attitude that is conducive to entrepreneurship
  • Networking with successful practitioners and like-minded individuals
  • Access to resources and support to help start and grow a business
  • Opportunities to develop innovative solutions and turn them into real business opportunities

Q: How can I get involved in the Mandiri Entrepreneurial Seminar Program?

A: To get involved in the Mandiri Entrepreneurial Seminar Program, you can:

  • Contact PT. Bank Mandiri, Tbk to express your interest in participating in the program
  • Attend one of the seminars or workshops offered by the program
  • Join the program's online community or social media group to stay up-to-date on the latest news and developments
  • Reach out to the program's organizers or facilitators to learn more about the program and how you can get involved

Q: What is the future of the Mandiri Entrepreneurial Seminar Program?

A: The future of the Mandiri Entrepreneurial Seminar Program is bright! The program is designed to be a long-term initiative that will continue to support the development of entrepreneurs among students. The program will continue to evolve and adapt to the needs of students and the business community, with a focus on providing high-quality resources and support to help individuals start and grow successful businesses.