CSR (Corporate Social Responsibility) Policy Analysis Of The Level Of Community Welfare. (Case Study Of PTPN IV Kebun Sei Kopas, Sei Kopas Village, Asahan Regency)

Feb 27, 2025 by ADMIN 164 views

CSR (Corporate Social Responsibility) Policy Analysis of the Level of Community Welfare: Case Study of PTPN IV Kebun Sei Kopas, Sei Kopas Village, Asahan Regency

Introduction

In today's business landscape, Corporate Social Responsibility (CSR) has become a crucial aspect of a company's operations. It is no longer just about generating profits, but also about giving back to the community and ensuring that the company's actions have a positive impact on the environment. This study aims to analyze the policy management of CSR from PT Perkebunan Nusantara IV of the Sei Kopas Business Unit and its impact on the level of welfare of the community around the company's operational areas.

The Importance of CSR in Business Operations

CSR is a business approach that aims to create long-term value for both the company and society. It involves integrating social, environmental, and economic considerations into a company's operations and decision-making processes. By adopting a CSR approach, companies can improve their reputation, increase customer loyalty, and reduce the risk of regulatory non-compliance. Moreover, CSR can also contribute to the development of sustainable communities and promote social justice.

Methodology

This study used a quantitative descriptive approach to collect data from 91 respondents who were selected using convenience sampling. The data was collected through the distribution of questionnaires and interviews. The population that became the focus of this study was 1,081 heads of family (KK) who lived in the village of Sei Kopas.

CSR Fund Management of PT Perkebunan Nusantara IV

The CSR fund management of PT Perkebunan Nusantara IV of the Sei Kopas Business Unit is carried out in Sei Kopas Village, Bandar Pasir District, Mandoge Asahan Regency. The company's business focus has allowed it to operate efficiently and provide significant benefits to the community. Through CSR programs that are carried out, the impact produced is not only limited to economic aspects, but also includes social and environmental impacts.

Economic Impact

In the economic aspect, the CSR program of PT Perkebunan Nusantara IV has helped create new jobs for local residents. This not only increases per capita income, but also reduces unemployment in the village. This increase in income allows the community to meet their basic needs better and increase their access to education and health.

Social Impact

Socially, CSR PTPN IV contributes to the development of infrastructure needed by the community. For example, companies have invested in road construction, health facilities, and education. With better infrastructure, community mobility increases, access to health and education services becomes easier, and this overall has an impact on improving the quality of life of the community.

Environmental Impact

From an environmental perspective, PTPN IV also seeks to maintain the sustainability of natural resources through environmentally friendly agriculture practices. The environmental preservation programs carried out by the company provide education and awareness to the public about the importance of preserving nature. This is not only beneficial for the environment, but also supports a sustainable economy for local communities.

Conclusion

Overall, the CSR policy implemented by PT Perkebunan Nusantara IV of the Sei Kopas Business Unit has a significant impact on improving the welfare of the people of Sei Kopas Village. With the increase in welfare levels up to 64.8%, the community can enjoy the results of development and feel the positive impact of the company's existence. The sustainability of this CSR program will be the key to maintaining the harmonious relationship between the company and the community and creating a better environment for future generations.

Recommendations

Based on the findings of this study, the following recommendations are made:

Continuation of CSR programs: The company should continue to implement CSR programs that have a positive impact on the community.
Expansion of CSR programs: The company should expand its CSR programs to cover more areas, such as education and healthcare.
Community engagement: The company should engage with the community to ensure that the CSR programs are relevant and effective.
Monitoring and evaluation: The company should regularly monitor and evaluate the impact of its CSR programs to ensure that they are achieving their intended goals.

Limitations of the Study

This study has several limitations, including:

Small sample size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
Limited data collection: The data collection for this study was limited to questionnaires and interviews, which may not provide a comprehensive understanding of the CSR programs.
Lack of control group: This study did not have a control group, which may limit the ability to determine the causal relationship between the CSR programs and the impact on the community.

Future Research Directions

Future research should focus on:

Long-term impact: The long-term impact of CSR programs on the community should be studied to determine the sustainability of the programs.
Comparison with other companies: The CSR programs of PT Perkebunan Nusantara IV should be compared with those of other companies to determine the effectiveness of the programs.
Community engagement: The role of community engagement in the success of CSR programs should be studied to determine the best practices for engaging with the community.
Q&A: CSR (Corporate Social Responsibility) Policy Analysis of the Level of Community Welfare

Introduction

In our previous article, we discussed the CSR policy analysis of the level of community welfare, focusing on the case study of PTPN IV Kebun Sei Kopas, Sei Kopas Village, Asahan Regency. In this article, we will answer some of the frequently asked questions (FAQs) related to CSR and its impact on community welfare.

Q1: What is CSR, and why is it important?

A1: CSR stands for Corporate Social Responsibility, which refers to a company's commitment to operating in a socially responsible and sustainable manner. It involves integrating social, environmental, and economic considerations into a company's operations and decision-making processes. CSR is important because it helps companies to improve their reputation, increase customer loyalty, and reduce the risk of regulatory non-compliance.

Q2: What are the benefits of CSR for companies?

A2: The benefits of CSR for companies include:

Improved reputation and brand image
Increased customer loyalty and retention
Reduced risk of regulatory non-compliance
Improved employee engagement and motivation
Increased access to new markets and customers
Improved financial performance and profitability

Q3: What are the benefits of CSR for communities?

A3: The benefits of CSR for communities include:

Improved access to education, healthcare, and other essential services
Increased economic opportunities and job creation
Improved environmental quality and sustainability
Increased community engagement and participation
Improved quality of life and overall well-being

Q4: How can companies measure the impact of their CSR programs?

A4: Companies can measure the impact of their CSR programs by:

Conducting regular surveys and assessments to evaluate the effectiveness of their programs
Collecting and analyzing data on the number of people affected, the amount of resources used, and the outcomes achieved
Using metrics such as return on investment (ROI), return on equity (ROE), and return on assets (ROA) to evaluate the financial performance of their CSR programs
Conducting regular reviews and evaluations to identify areas for improvement and to ensure that their CSR programs are aligned with their business objectives

Q5: What are some common CSR programs that companies implement?

A5: Some common CSR programs that companies implement include:

Philanthropy and charitable giving
Environmental sustainability and conservation
Community development and engagement
Education and training programs
Health and wellness initiatives
Employee volunteer programs

Q6: How can companies ensure that their CSR programs are effective and sustainable?

A6: Companies can ensure that their CSR programs are effective and sustainable by:

Conducting regular assessments and evaluations to identify areas for improvement
Engaging with stakeholders and communities to ensure that their programs are relevant and effective
Developing and implementing clear policies and procedures for CSR program management
Providing training and resources to employees to ensure that they are equipped to implement and manage CSR programs effectively
Continuously monitoring and evaluating the impact of their CSR programs to ensure that they are achieving their intended goals.

Q7: What are some best practices for CSR program management?

A7: Some best practices for CSR program management include:

Developing a clear CSR strategy and policy
Engaging with stakeholders and communities to ensure that CSR programs are relevant and effective
Conducting regular assessments and evaluations to identify areas for improvement
Providing training and resources to employees to ensure that they are equipped to implement and manage CSR programs effectively
Continuously monitoring and evaluating the impact of CSR programs to ensure that they are achieving their intended goals.

Q8: How can companies measure the return on investment (ROI) of their CSR programs?

A8: Companies can measure the ROI of their CSR programs by:

Conducting regular surveys and assessments to evaluate the effectiveness of their programs
Collecting and analyzing data on the number of people affected, the amount of resources used, and the outcomes achieved
Using metrics such as ROI, ROE, and ROA to evaluate the financial performance of their CSR programs
Conducting regular reviews and evaluations to identify areas for improvement and to ensure that their CSR programs are aligned with their business objectives.

Q9: What are some common challenges that companies face when implementing CSR programs?

A9: Some common challenges that companies face when implementing CSR programs include:

Limited resources and budget
Difficulty in measuring the impact of CSR programs
Limited engagement and participation from employees and stakeholders
Difficulty in aligning CSR programs with business objectives
Limited understanding of CSR and its benefits.

Q10: How can companies overcome these challenges and ensure the success of their CSR programs?

A10: Companies can overcome these challenges and ensure the success of their CSR programs by:

Developing a clear CSR strategy and policy
Engaging with stakeholders and communities to ensure that CSR programs are relevant and effective
Conducting regular assessments and evaluations to identify areas for improvement
Providing training and resources to employees to ensure that they are equipped to implement and manage CSR programs effectively
Continuously monitoring and evaluating the impact of CSR programs to ensure that they are achieving their intended goals.