Communication Models In The Process Of Tourism Negotiations In Many Islands Tourism Areas
Introduction
The tourism industry in the Many Islands, Aceh Singkil, is a complex and dynamic sector that involves interactions between tourism businesses and tourists. The negotiation process in this sector is a critical aspect that determines the success of tourism services. Effective communication is a key factor in this process, as it enables tourism businesses and tourists to understand each other's needs and preferences. This study aims to analyze the communication models used in the negotiation process of tourist services in the Many Islands, with a focus on the factors that support and hinder the process.
Research Methodology
This study employed a qualitative research method with a phenomenological approach. Data was collected through in-depth interviews, participant observations, and documentation of 12 informants consisting of tourism business actors, tourists, and community leaders. The data collection process took three months, during which time the researchers observed and interacted with the informants to gain a deeper understanding of the communication models used in the negotiation process.
Research Findings
The results of this study showed that the negotiations of tourist services in the islands were widely based on economic motives. Tourism business actors focus on aspects of profit in every transaction carried out, which can lead to a transactional communication atmosphere. In this context, communication becomes an important tool that affects the results of negotiations. The communication process in negotiations takes place through two main ways: direct face-to-face and the use of digital media such as mobile phones, emails, WhatsApp, Facebook, and Instagram.
Supporting Factors in Negotiations
Several factors that support the success of negotiations between business actors and tourists include:
- Trust: Trust between the two parties is very important to create a good negotiation atmosphere. This can increase openness and honesty in communication.
- The ability and willingness to use supporting media: Business actors who are accustomed to using digital technology to communicate better able to reach tourists more effectively.
- Service added value: Offering added value, such as unique experiences or additional facilities, can be a special attraction for tourists.
- Effective communication: Clear and concise communication is essential in negotiations to avoid misunderstandings and ensure that both parties are on the same page.
Inhibiting Factors in Negotiations
However, there are also factors that inhibit the negotiation process, including:
- Information misunderstanding: Misinterpretation of information can cause conflict and failure in reaching an agreement.
- Limitations of English Language: For business people who are not fluent in English, this can be a barrier in communication with foreign tourists.
- There is no standard price of tourism services: Uncertainty about tourism service rates can create uncertainty for tourists in making decisions.
Communication Model
In the context of this research, the communication model applied is a convergence communication model developed by Kincaid. This model emphasizes that tourism businesses and tourists have the same position and responsibility in the negotiation process. This creates a transactional communication atmosphere, where both parties actively give meaning to the message conveyed. Thus, mutual understanding is created which ultimately leads to an agreement.
Conclusion
Communication in the process of negotiating tourism services in the islands is a phenomenon that is influenced by various factors. Mastery of communication media and English language skills, coupled with aspects of trust, is very influential on the success of negotiations. On the other hand, misunderstandings and obscurity in price standards are challenges that need to be overcome. An understanding of the convergence communication model can provide deeper insight about the dynamics of interaction between tourism businesses and tourists, and help improve the quality of services in the tourism sector.
Recommendations
Based on the findings of this study, the following recommendations are made:
- Improve communication skills: Tourism business actors should improve their communication skills, including their ability to use digital media and English language.
- Develop a standard price of tourism services: A standard price of tourism services should be developed to avoid uncertainty and confusion among tourists.
- Enhance trust: Trust between tourism business actors and tourists should be enhanced through open and honest communication.
- Use effective communication models: Effective communication models, such as the convergence communication model, should be used to facilitate mutual understanding and agreement between tourism business actors and tourists.
Limitations of the Study
This study has several limitations, including:
- Limited sample size: The sample size of this study was limited to 12 informants, which may not be representative of the larger population.
- Limited data collection period: The data collection period of this study was limited to three months, which may not be sufficient to capture the complexities of the negotiation process.
- Limited scope of the study: This study focused on the Many Islands, Aceh Singkil, and may not be generalizable to other tourism areas.
Future Research Directions
Future research should focus on:
- Expanding the sample size: Future research should aim to expand the sample size to include a more representative sample of tourism business actors and tourists.
- Increasing the data collection period: Future research should aim to increase the data collection period to capture the complexities of the negotiation process.
- Generalizing the findings: Future research should aim to generalize the findings to other tourism areas and contexts.
By understanding the communication models used in the negotiation process of tourist services in the Many Islands, this study contributes to the development of effective communication strategies for tourism businesses in the islands.
Q: What is the main focus of this study?
A: The main focus of this study is to analyze the communication models used in the negotiation process of tourist services in the Many Islands, Aceh Singkil, and to identify the factors that support and hinder the process.
Q: What is the significance of communication in tourism negotiations?
A: Communication is a critical aspect of tourism negotiations, as it enables tourism businesses and tourists to understand each other's needs and preferences. Effective communication can lead to successful negotiations and a positive experience for both parties.
Q: What are the two main ways of communication used in tourism negotiations?
A: The two main ways of communication used in tourism negotiations are direct face-to-face and the use of digital media such as mobile phones, emails, WhatsApp, Facebook, and Instagram.
Q: What are the supporting factors in tourism negotiations?
A: The supporting factors in tourism negotiations include trust, the ability and willingness to use supporting media, service added value, and effective communication.
Q: What are the inhibiting factors in tourism negotiations?
A: The inhibiting factors in tourism negotiations include information misunderstanding, limitations of English language, and the lack of a standard price of tourism services.
Q: What is the convergence communication model?
A: The convergence communication model is a communication model developed by Kincaid that emphasizes that tourism businesses and tourists have the same position and responsibility in the negotiation process. This creates a transactional communication atmosphere, where both parties actively give meaning to the message conveyed.
Q: What are the recommendations of this study?
A: The recommendations of this study include improving communication skills, developing a standard price of tourism services, enhancing trust, and using effective communication models.
Q: What are the limitations of this study?
A: The limitations of this study include a limited sample size, a limited data collection period, and a limited scope of the study.
Q: What are the future research directions?
A: The future research directions include expanding the sample size, increasing the data collection period, and generalizing the findings to other tourism areas and contexts.
Q: How can tourism businesses apply the findings of this study?
A: Tourism businesses can apply the findings of this study by improving their communication skills, using effective communication models, and developing a standard price of tourism services.
Q: How can tourists apply the findings of this study?
A: Tourists can apply the findings of this study by being aware of the importance of communication in tourism negotiations, being open to different communication styles, and being prepared to negotiate effectively.
Q: What are the implications of this study for the tourism industry?
A: The implications of this study for the tourism industry are that effective communication is critical for successful tourism negotiations, and that tourism businesses and tourists should work together to develop effective communication strategies.
Q: What are the contributions of this study to the field of tourism research?
A: The contributions of this study to the field of tourism research are that it provides a deeper understanding of the communication models used in tourism negotiations, and that it identifies the factors that support and hinder the process.
Q: What are the future implications of this study?
A: The future implications of this study are that it can be used as a basis for further research on communication models in tourism negotiations, and that it can be applied in different tourism contexts to improve the quality of services in the tourism industry.