Business Planning At Dodol Ria Tanjung Pura Shop To Face Business Competition

Feb 27, 2025 by ADMIN 78 views

In today's fast-paced business world, the need for people to meet their living expenses is increasing and continues to grow. This has encouraged many people to find ways to increase their income, one of which is through entrepreneurial activities. However, in running a business, competition in the trading market between entrepreneurs cannot be avoided. Therefore, it is essential for every entrepreneur to have a good business plan in order to survive and compete in the midst of intense competition.

A well-planned business strategy is crucial for any business to succeed, and this is especially true for small businesses like Dodol Ria Tanjung Pura Shop. This article will discuss business planning carried out by Dodol Ria Shop in Tanjung Pura to face business competition in the area. This study aims to identify the problems faced by Dodol Ria stores and provide recommendations to improve their business plans to be able to compete effectively.

Research Methodology

This study uses a qualitative approach with descriptive methods. Data is collected through observation, interviews, literature, and documentation. The data analysis technique used is SWOT analysis (strengths, weaknesses, opportunities, threats). With this analysis, we can find out the strengths, weaknesses, opportunities, and threats faced by Dodol Ria shops. From this study, interviews were conducted on fifteen informants consisting of owners, employees, and customers.

Research Result

The results showed that the strength of the Dodol Ria shop lies in the quality and variation of the products offered. This shop is known as a high-quality dodol product and various types of attractive variants, so that it can attract the attention of consumers. However, on the other hand, Dodol Ria shop owners also face some difficulties, especially in finding raw materials for the variations of the products they offer. This is a challenge that must be overcome so as not to hamper the production and quality of the products sold.

SWOT Analysis Dodol Ria Tanjung Pura Shop

Strength (Strengths)

Product Quality: Dodol Ria Shop offers dodol with an authentic and quality taste, thus gaining trust from customers.
Product Variations: The availability of various innovative dodol variants can attract diverse consumer interest.

Weaknesses (Weaknesses)

Difficulties in the Procurement of Raw Materials: Availability of raw materials that vary become an obstacle in production, potentially reducing variations of products that can be offered.
Limitations of Marketing: Marketing strategies that are less effective can reduce the capacity of products among consumers.

Opportunities (Opportunities)

Increasing Market Demand: With public awareness of traditional food, there is a great opportunity to increase sales.
Cooperation with Suppliers: Building long-term cooperation with suppliers of raw materials can ensure product availability.

Threat (Threats)

Right Competition: The number of similar businesses that began to emerge increases the level of competition.
Changes in Consumer Tastes: Dynamics of fast consumer tastes can affect product demand.

Conclusion and Recommendations

Dodol Ria stores have clear strength in terms of product quality and variation. However, to increase the competitiveness and sustainability of the business, it is important for the owner to improve the raw material procurement strategy and take advantage of existing marketing opportunities. Recommendations that can be given are conducting regular market research to understand consumer preferences, as well as building partnerships with suppliers to ensure the smooth running of raw materials. With these steps, Dodol Ria shops are expected to continue to exist and develop in this competitive market.

Importance of Business Planning

Business planning is essential for any business to succeed. It helps entrepreneurs to identify their strengths and weaknesses, as well as opportunities and threats. By conducting a SWOT analysis, entrepreneurs can develop a business plan that is tailored to their specific needs and goals. This can help them to stay competitive in the market and achieve their desired outcomes.

Benefits of Business Planning

Business planning has several benefits, including:

Improved decision-making: Business planning helps entrepreneurs to make informed decisions about their business.
Increased competitiveness: A well-planned business strategy can help entrepreneurs to stay competitive in the market.
Better resource allocation: Business planning helps entrepreneurs to allocate their resources effectively.
Increased profitability: A well-planned business strategy can help entrepreneurs to increase their profitability.

Challenges of Business Planning

Business planning can be challenging, especially for small businesses. Some of the challenges of business planning include:

Limited resources: Small businesses often have limited resources, which can make it difficult to develop a business plan.
Lack of expertise: Entrepreneurs may not have the necessary expertise to develop a business plan.
Changing market conditions: Market conditions can change rapidly, making it difficult to develop a business plan that is relevant and effective.

Conclusion

In conclusion, business planning is essential for any business to succeed. It helps entrepreneurs to identify their strengths and weaknesses, as well as opportunities and threats. By conducting a SWOT analysis, entrepreneurs can develop a business plan that is tailored to their specific needs and goals. This can help them to stay competitive in the market and achieve their desired outcomes. Dodol Ria Tanjung Pura Shop is a good example of a business that has clear strength in terms of product quality and variation. However, to increase the competitiveness and sustainability of the business, it is important for the owner to improve the raw material procurement strategy and take advantage of existing marketing opportunities.

In our previous article, we discussed the importance of business planning for Dodol Ria Tanjung Pura Shop to face business competition in the area. We also conducted a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by the shop. In this article, we will answer some frequently asked questions about business planning and its application to Dodol Ria Tanjung Pura Shop.

Q: What is business planning, and why is it important for Dodol Ria Tanjung Pura Shop?

A: Business planning is the process of creating a written plan for a business, outlining its goals, objectives, and strategies for achieving them. It is essential for Dodol Ria Tanjung Pura Shop because it helps the owner to identify the shop's strengths and weaknesses, as well as opportunities and threats, and develop a plan to overcome them.

Q: What are the benefits of business planning for Dodol Ria Tanjung Pura Shop?

A: The benefits of business planning for Dodol Ria Tanjung Pura Shop include:

Improved decision-making: Business planning helps the owner to make informed decisions about the shop.
Increased competitiveness: A well-planned business strategy can help the shop to stay competitive in the market.
Better resource allocation: Business planning helps the owner to allocate resources effectively.
Increased profitability: A well-planned business strategy can help the shop to increase its profitability.

Q: What are the challenges of business planning for Dodol Ria Tanjung Pura Shop?

A: The challenges of business planning for Dodol Ria Tanjung Pura Shop include:

Limited resources: The shop may have limited resources, which can make it difficult to develop a business plan.
Lack of expertise: The owner may not have the necessary expertise to develop a business plan.
Changing market conditions: Market conditions can change rapidly, making it difficult to develop a business plan that is relevant and effective.

Q: How can Dodol Ria Tanjung Pura Shop overcome the challenges of business planning?

A: Dodol Ria Tanjung Pura Shop can overcome the challenges of business planning by:

Seeking professional help: The owner can seek the help of a business consultant or advisor to develop a business plan.
Conducting market research: The owner can conduct market research to gather information about the shop's target market and competitors.
Developing a flexible business plan: The owner can develop a business plan that is flexible and can be adjusted as needed.

Q: What are the key elements of a business plan for Dodol Ria Tanjung Pura Shop?

A: The key elements of a business plan for Dodol Ria Tanjung Pura Shop include:

Executive summary: A brief overview of the shop's business plan.
Company description: A description of the shop's products and services.
Market analysis: An analysis of the shop's target market and competitors.
Marketing and sales strategy: A description of the shop's marketing and sales strategy.
Financial projections: Financial projections for the shop, including revenue and expense projections.

Q: How can Dodol Ria Tanjung Pura Shop use its business plan to achieve its goals?

A: Dodol Ria Tanjung Pura Shop can use its business plan to achieve its goals by:

Setting clear objectives: The owner can set clear objectives for the shop based on the business plan.
Developing a marketing and sales strategy: The owner can develop a marketing and sales strategy based on the business plan.
Monitoring and evaluating progress: The owner can monitor and evaluate the shop's progress towards its goals based on the business plan.

Conclusion

In conclusion, business planning is essential for Dodol Ria Tanjung Pura Shop to face business competition in the area. By conducting a SWOT analysis and developing a business plan, the owner can identify the shop's strengths and weaknesses, as well as opportunities and threats, and develop a plan to overcome them. We hope that this Q&A article has provided valuable information and insights for Dodol Ria Tanjung Pura Shop and other small businesses.