Beginner Behavior Of Voters In The General Election Of Regional Heads And Deputy Regional Heads In North Sumatra In 2013 (Case Study: Kelurahan Selayang II)

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Understanding the Behavior of Beginner Voters in the 2013 General Election of Regional Heads and Deputy Regional Heads in North Sumatra: A Case Study of Selayang II Village

Introduction

The 2013 general election of regional heads and deputy regional heads in North Sumatra provided a unique opportunity for novice voters to participate in the democratic process. As a significant portion of the population, beginner voters, aged between 17 and 20 years, consisting of students, students, and young workers, are the focus of this research. This study aims to describe the behavior of novice voters in Selayang II Village in the context of the election.

The Importance of Understanding Voter Behavior

Voter behavior is a tendency for a person to vote or not vote in general elections. Various factors from the social, economic, and cultural environment affect voter decisions. Beginner voters, who were first involved in elections, often have limited knowledge about candidates and political programs. Therefore, they are more vulnerable to external influences, including peer opinion, political campaigns, and social media. Understanding the behavior of novice voters is crucial for prospective leaders and political parties to design effective campaign strategies.

Methodology

This research uses a descriptive quantitative method by collecting secondary data through literature studies and primary data through the distribution of questionnaires to 92 respondents selected based on the Taro Yemen formula. The results show that there is diversity in types of voters among novice voters. Voters are categorized into three types, namely rational voters, critical voters, and traditional voters.

Voter Type Analysis

Rational Voters

This type of voter tends to make decisions based on logical analysis and information obtained. They consider the background of candidates, vision and mission, and the potential of the programs offered. Rational voters prefer to investigate the candidate's track record before voting. They are more likely to be influenced by facts and figures rather than emotions.

Critical Voters

This type of voter is active in finding information and critical of the policies offered. They not only pay attention to candidates but also the factors that influence political decisions. Critical voters are often involved in political discussions and use social media as a tool to get various views. They are more likely to be influenced by the opinions of others and the media.

Traditional Voters

Those who are included in this category tend to choose based on emotional factors and personal relations. For example, they may choose based on the origin of the region, family relations, or family traditions that already exist. Traditional voters may not consider rational aspects in the selection process. They are more likely to be influenced by their family and friends.

Conclusion

The results of this study revealed that novice voters in Selayang II Village have varying behavior in determining their choices. Understanding these types of voters is very important for prospective leaders and political parties to design effective campaign strategies. By utilizing a different approach for each type of voter, it is expected that the participation of novice voters in general elections can be increased. This also shows the importance of political education for novice voters so that they can become more rational and critical voters in choosing leaders in the future.

Recommendations

Based on the findings of this study, the following recommendations are made:

  • Political parties and prospective leaders should design campaign strategies that cater to the different types of voters.
  • Political education should be provided to novice voters to increase their knowledge and critical thinking skills.
  • The use of social media and other digital platforms should be utilized to reach out to novice voters and provide them with accurate information.
  • The government and other stakeholders should provide support and resources to help novice voters participate in the democratic process.

Limitations of the Study

This study has several limitations. Firstly, the sample size is relatively small, and the study only focuses on novice voters in Selayang II Village. Secondly, the study only uses a descriptive quantitative method, which may not provide a comprehensive understanding of the behavior of novice voters. Finally, the study only focuses on the 2013 general election, and the findings may not be applicable to other elections or contexts.

Future Research Directions

Future research should aim to build on the findings of this study by exploring the behavior of novice voters in other contexts and elections. Additionally, future research should aim to use more comprehensive and quantitative methods to provide a more accurate understanding of the behavior of novice voters. Finally, future research should aim to explore the impact of political education on the behavior of novice voters.

References

  • [List of references cited in the study]

Appendix

  • [Appendix containing additional information, such as raw data, tables, and figures]

By understanding the behavior of novice voters, we can design more effective campaign strategies and increase their participation in the democratic process. This study provides valuable insights into the behavior of novice voters and highlights the importance of political education in increasing their knowledge and critical thinking skills.
Frequently Asked Questions (FAQs) about the Behavior of Beginner Voters in the 2013 General Election of Regional Heads and Deputy Regional Heads in North Sumatra: A Case Study of Selayang II Village

Q: What is the purpose of this study?

A: The purpose of this study is to describe the behavior of novice voters in Selayang II Village in the context of the 2013 general election of regional heads and deputy regional heads in North Sumatra.

Q: Who are the novice voters in this study?

A: The novice voters in this study are aged between 17 and 20 years, consisting of students, students, and young workers.

Q: What are the different types of voters identified in this study?

A: The study identifies three types of voters: rational voters, critical voters, and traditional voters.

Q: What are the characteristics of rational voters?

A: Rational voters tend to make decisions based on logical analysis and information obtained. They consider the background of candidates, vision and mission, and the potential of the programs offered.

Q: What are the characteristics of critical voters?

A: Critical voters are active in finding information and critical of the policies offered. They not only pay attention to candidates but also the factors that influence political decisions.

Q: What are the characteristics of traditional voters?

A: Traditional voters tend to choose based on emotional factors and personal relations. For example, they may choose based on the origin of the region, family relations, or family traditions that already exist.

Q: What are the implications of this study for prospective leaders and political parties?

A: The study suggests that prospective leaders and political parties should design campaign strategies that cater to the different types of voters. By utilizing a different approach for each type of voter, it is expected that the participation of novice voters in general elections can be increased.

Q: What are the limitations of this study?

A: The study has several limitations, including a relatively small sample size and a focus on novice voters in Selayang II Village. Additionally, the study only uses a descriptive quantitative method, which may not provide a comprehensive understanding of the behavior of novice voters.

Q: What are the future research directions suggested by this study?

A: Future research should aim to build on the findings of this study by exploring the behavior of novice voters in other contexts and elections. Additionally, future research should aim to use more comprehensive and quantitative methods to provide a more accurate understanding of the behavior of novice voters.

Q: What are the recommendations of this study for increasing the participation of novice voters in general elections?

A: The study recommends that political parties and prospective leaders should design campaign strategies that cater to the different types of voters. Additionally, the study suggests that political education should be provided to novice voters to increase their knowledge and critical thinking skills.

Q: What are the implications of this study for the government and other stakeholders?

A: The study suggests that the government and other stakeholders should provide support and resources to help novice voters participate in the democratic process. This includes providing political education and increasing access to information and resources for novice voters.