Augmented Reality -based Interactive Car Product Animation Presentation Application On Android Smartphone

Feb 27, 2025 by ADMIN 106 views

Introduction

In the automotive world, cars are not just a means of transportation, but also a symbol of lifestyle and the needs of modern society. However, many car sellers still face challenges in presenting their products to potential customers. Most of them only depend on static images in brochures, which of course cannot provide a complete picture of the products offered. To overcome this problem, an innovation was born in the form of mobile applications based on Augmented Reality (AR) technology, which provides interactive and attractive experiences for users.

The Power of Augmented Reality

Augmented Reality is a sophisticated technology that combines digital objects, both in the form of two-dimensional (2D) and three-dimensional (3D) images, into real-time real environments. One method used in this application is the Augmented Reality Marker method. With this method, users can scan markers using their smartphone cameras, which will then bring up digital elements in the form of 3D objects in a real display.

Building the Application

This application was built using a unity platform and supported by Library Augmented Reality Vuforia, while Blender is used as a software for designing 3D object models. The output of this application is the visualization of the car in three-dimensional form that can be seen from various angles.

How to Use Applications

The use of this application is very simple and intuitive. Here are the steps that can be followed by the user:

Direct the smartphone camera to the marker: users simply direct their smartphone camera to the marker that has been provided. This marker can be a special designed image or code to trigger the appearance of 3D objects.
Show visualization objects: After the camera detects markers, the application will display car objects in 3D form directly on the smartphone screen.
Interaction with Object: Users can not only see objects, but also interact. Some of the available interactions include:
- Changing the color of the object: Users can choose color variations to see how the car looks in various color choices.
- Zoom: Users can enlarge or reduce the appearance of the car to see clearer details.
- Object rotation: Users can play 3D objects to see it from various points of view.

Benefits of Applications for Sellers and Buyers

This application is not only useful for prospective buyers, but also provides huge benefits for the seller. With attractive 3D visualization, sellers can attract the attention of consumers more effectively. This reduces buyers' uncertainty when choosing a car, because they can get a real experience without having to be in the showroom.

On the other hand, the interactive experience offered by this application can increase the interest of buyers, which in turn can speed up the decision making process. With the Augmented Reality-based application, prospective buyers can explore various models and specifications of the car only through their smartphones, without the need to visit each dealer.

The Future of Automotive Sales

With technological advances, the way we present and obtain information about automotive products is growing. Animation Presentation Application Interactive Car Product Based Augmented Reality For Android Smartphones This is an innovative step that is able to change the way the seller and buyer interact. Through interactive and attractive experience, this application provides significant added value in the automotive industry, making it easier for potential customers to find their dream vehicles more confidently.

Conclusion

In conclusion, the Augmented Reality-based Interactive Car Product Animation Presentation Application on Android Smartphone is a revolutionary innovation that can change the way car sellers and buyers interact. With its interactive and attractive experience, this application provides significant added value in the automotive industry, making it easier for potential customers to find their dream vehicles more confidently.

Recommendations

Based on the results of this study, the following recommendations are made:

Car sellers should consider using this application to present their products to potential customers.
Car buyers should take advantage of this application to explore various models and specifications of the car.
The application should be further developed to include more features and interactions.

Limitations

This study has several limitations, including:

The application was only tested on Android smartphones.
The application was only tested with a limited number of car models.
The application was only tested with a limited number of users.

Future Research Directions

Future research directions include:

Developing the application for iOS devices.
Testing the application with a larger number of car models.
Testing the application with a larger number of users.
Developing the application to include more features and interactions.

References

[1] Vuforia. (2022). Vuforia SDK. Retrieved from https://developer.vuforia.com/
[2] Unity. (2022). Unity Platform. Retrieved from https://unity.com/
[3] Blender. (2022). Blender Software. Retrieved from https://www.blender.org/

Appendix

The appendix includes additional information that is not included in the main body of the report, including:

Additional screenshots of the application.
Additional data and statistics.
Additional references.
Augmented Reality-based Interactive Car Product Animation Presentation Application on Android Smartphone: Q&A =====================================================================================

Frequently Asked Questions

In this section, we will answer some of the most frequently asked questions about the Augmented Reality-based Interactive Car Product Animation Presentation Application on Android Smartphone.

Q: What is Augmented Reality?

A: Augmented Reality (AR) is a technology that combines digital objects, both in the form of two-dimensional (2D) and three-dimensional (3D) images, into real-time real environments.

Q: How does the application work?

A: The application uses the Augmented Reality Marker method, where users can scan markers using their smartphone cameras, which will then bring up digital elements in the form of 3D objects in a real display.

Q: What are the benefits of using this application?

A: The application provides several benefits, including:

Attractive 3D visualization that can attract the attention of consumers more effectively.
Interactive experience that can increase the interest of buyers and speed up the decision making process.
Ability to explore various models and specifications of the car only through their smartphones, without the need to visit each dealer.

Q: Is the application available for iOS devices?

A: No, the application is currently only available for Android smartphones.

Q: Can I use the application with a limited number of car models?

A: Yes, the application can be used with a limited number of car models. However, we recommend testing the application with a larger number of car models to ensure its effectiveness.

Q: How can I get started with using the application?

A: To get started with using the application, simply download and install it on your Android smartphone. Then, follow the instructions provided in the application to use it.

Q: What are the system requirements for using the application?

A: The system requirements for using the application are:

Android smartphone with a camera.
Android operating system version 4.4 or later.
Minimum 2GB of RAM.
Minimum 1GB of storage space.

Q: Can I customize the application to fit my needs?

A: Yes, the application can be customized to fit your needs. You can contact our support team to request customization.

Q: What are the costs associated with using the application?

A: The costs associated with using the application are:

Free to download and install.
No subscription fees.
No hidden costs.

Q: How can I provide feedback on the application?

A: You can provide feedback on the application by contacting our support team. We value your feedback and will use it to improve the application.