Analysis Of Trader Satisfaction Level Of Relocation Policy In The Lau Cih Main Market, Medan Tuntung District, Medan City

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Analysis of Trader Satisfaction Level of Relocation Policy in the Lau Cih Main Market, Medan Tuntung District, Medan City

Introduction

The rapid urbanization of cities has led to the emergence of various problems, including the density of population and fierce competition for jobs. To overcome this issue, the informal sector has emerged, consisting of creative and independent individuals, such as street vendors (PKL). However, these vendors face various problems, including selling in locations that should not be used for selling. One example of this issue is the relocation of traders from Jalan Sotomo to the Lau Cih Main Market in Medan. This relocation policy has caused different feelings among traders, which has encouraged this research to evaluate their level of satisfaction in the Main Market Lau Cih.

Background of the Study

The rapid urbanization of cities has created two different sides: positive and negative. On the one hand, this development encourages economic growth both at the national and surrounding areas. But on the other hand, the rapid urbanization invites many residents from outside the city, which causes the density of the population that leads to fierce competition in getting a job. To overcome this problem, the informal sector emerged, which consisted of creative and independent individuals. The presence of this sector, especially street vendors (PKL), is able to absorb labor. However, over time, they face various problems, such as selling in locations that should not be used for selling, such as roadside and sidewalks, which should be intended for the public.

Methodology

This research uses a questionnaire to measure traders' satisfaction by considering several factors, including: tangibles (direct evidence), reliability (reliability), responsiveness (responsive power), empathy (empathy), and assurance (guarantee). The questionnaire was distributed to traders in the Lau Cih Main Market, and the data was analyzed using descriptive statistics. The results showed that the Tangibles factor recorded an average value of 11.47 with 93.7% of traders was satisfied, while the reliability factor received an average value of 15.05 with a satisfaction level of 92.5%. For responsiveness, the average value is 2.88, reflecting 88.3% of traders who are satisfied. Meanwhile, the empathy factor showed an average value of 6.21, of which 57.4% of traders felt unsatisfied. The assurance factor is not mentioned in detail in the results, but overall, the average satisfaction of traders in the Lau Cih Main Market is 57, with 93.6% of traders feel satisfied.

Results

The results of this study showed that the level of satisfaction of traders in the Lau Cih Main Market is generally high. However, there are several indicators that need to be improved to improve their experience in the market. Some important issues include the actions of the Medan City Government after the relocation, the income of traders in the Lau Cih Main Market, the accessibility of the market location, the number of buyers, and the approach taken by the city government to traders.

Discussion

Although the level of satisfaction of traders is classified as high, there are several indicators that need to be improved to improve their experience in the Lau Cih Main Market. The actions of the Medan City Government after the relocation are crucial in ensuring that the traders are satisfied with their new location. The income of traders in the Lau Cih Main Market is also an important issue, as it affects their ability to sustain themselves and their families. The accessibility of the market location is also crucial, as it affects the number of buyers and the overall success of the market. Finally, the approach taken by the city government to traders is also important, as it affects the level of satisfaction and trust that traders have in the government.

Conclusion

This analysis provides a clear picture of the impact of relocation policies for traders, as well as showing the importance of continuing evaluation of public policy in order to provide maximum benefits for all parties involved. Increasing communication and support from the government is also very important in creating a better and sustainable environment in the future. The results of this study can be used as a reference for policymakers and stakeholders to improve the experience of traders in the Lau Cih Main Market and to ensure that the relocation policy is effective in achieving its goals.

Recommendations

Based on the results of this study, the following recommendations are made:

  1. The Medan City Government should continue to evaluate the relocation policy and make necessary adjustments to ensure that the traders are satisfied with their new location.
  2. The government should provide support and resources to traders to improve their income and sustainability.
  3. The government should ensure that the market location is accessible and convenient for buyers.
  4. The government should take a more proactive approach to engaging with traders and addressing their concerns.
  5. The government should continue to monitor and evaluate the impact of the relocation policy on traders and make necessary adjustments to ensure that the policy is effective in achieving its goals.

Limitations of the Study

This study has several limitations, including:

  1. The study only focused on the traders in the Lau Cih Main Market and did not consider the traders in other markets.
  2. The study only used a questionnaire to measure traders' satisfaction and did not use other methods, such as interviews or focus groups.
  3. The study only considered the factors of tangibles, reliability, responsiveness, empathy, and assurance, and did not consider other factors that may affect traders' satisfaction.

Future Research Directions

This study provides a foundation for future research on the impact of relocation policies on traders. Future research can build on this study by:

  1. Conducting a more comprehensive study that includes traders from other markets.
  2. Using multiple methods, such as interviews and focus groups, to measure traders' satisfaction.
  3. Considering other factors that may affect traders' satisfaction, such as the impact of the relocation policy on the local community.
  4. Evaluating the impact of the relocation policy on the local economy and the overall success of the market.
    Q&A: Analysis of Trader Satisfaction Level of Relocation Policy in the Lau Cih Main Market, Medan Tuntung District, Medan City

Q: What is the main objective of this study?

A: The main objective of this study is to evaluate the level of satisfaction of traders in the Lau Cih Main Market, Medan Tuntung District, Medan City, after the relocation policy was implemented by the Medan City Government.

Q: What are the factors considered in this study to measure traders' satisfaction?

A: The factors considered in this study to measure traders' satisfaction are: tangibles (direct evidence), reliability (reliability), responsiveness (responsive power), empathy (empathy), and assurance (guarantee).

Q: What are the results of this study in terms of traders' satisfaction?

A: The results of this study showed that the level of satisfaction of traders in the Lau Cih Main Market is generally high. The Tangibles factor recorded an average value of 11.47 with 93.7% of traders was satisfied, while the reliability factor received an average value of 15.05 with a satisfaction level of 92.5%. For responsiveness, the average value is 2.88, reflecting 88.3% of traders who are satisfied. Meanwhile, the empathy factor showed an average value of 6.21, of which 57.4% of traders felt unsatisfied.

Q: What are the indicators that need to be improved to improve traders' experience in the Lau Cih Main Market?

A: The indicators that need to be improved to improve traders' experience in the Lau Cih Main Market include the actions of the Medan City Government after the relocation, the income of traders in the Lau Cih Main Market, the accessibility of the market location, the number of buyers, and the approach taken by the city government to traders.

Q: What are the recommendations made by this study?

A: The recommendations made by this study include:

  1. The Medan City Government should continue to evaluate the relocation policy and make necessary adjustments to ensure that the traders are satisfied with their new location.
  2. The government should provide support and resources to traders to improve their income and sustainability.
  3. The government should ensure that the market location is accessible and convenient for buyers.
  4. The government should take a more proactive approach to engaging with traders and addressing their concerns.
  5. The government should continue to monitor and evaluate the impact of the relocation policy on traders and make necessary adjustments to ensure that the policy is effective in achieving its goals.

Q: What are the limitations of this study?

A: The limitations of this study include:

  1. The study only focused on the traders in the Lau Cih Main Market and did not consider the traders in other markets.
  2. The study only used a questionnaire to measure traders' satisfaction and did not use other methods, such as interviews or focus groups.
  3. The study only considered the factors of tangibles, reliability, responsiveness, empathy, and assurance, and did not consider other factors that may affect traders' satisfaction.

Q: What are the future research directions based on this study?

A: The future research directions based on this study include:

  1. Conducting a more comprehensive study that includes traders from other markets.
  2. Using multiple methods, such as interviews and focus groups, to measure traders' satisfaction.
  3. Considering other factors that may affect traders' satisfaction, such as the impact of the relocation policy on the local community.
  4. Evaluating the impact of the relocation policy on the local economy and the overall success of the market.

Q: What are the implications of this study for policymakers and stakeholders?

A: The implications of this study for policymakers and stakeholders are that they should continue to evaluate the relocation policy and make necessary adjustments to ensure that the traders are satisfied with their new location. They should also provide support and resources to traders to improve their income and sustainability, and ensure that the market location is accessible and convenient for buyers.