Analysis Of Factors That Influence Student Decisions In Pursuing Education At The Faculty Of Economics, Panca Budi Development University

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Analysis of Factors that Influence Student Decisions in Pursuing Education at the Faculty of Economics, Panca Budi Development University

Introduction

In the world of higher education, students face numerous factors that influence their decisions in choosing a place of learning. The Faculty of Economics, Panca Budi Development University in Medan, is one such institution that attracts students from various backgrounds. This research aims to understand the effect of cultural, social, personal, psychological, and marketing stimulus factors on student decisions. By analyzing these factors, the university can develop strategies to increase its attractiveness and provide a better learning experience for students.

Methodology

This study employed a restricted sample of 100 students from the Faculty of Economics, Panca Budi Development University. The sampling method used was a restricted sample, and data collection was done through a questionnaire. The variables were measured using a Likert scale with five levels. Before data collection, the questionnaire was tested for reliability and validity with 100 respondents. The validity test used product moment correlation statistics, while the reliability test used the Cronbach Alpha value.

Data Analysis

To determine the simultaneous effect of the independent variable, multiple linear regression analysis was used. Hypothesis testing was carried out with the F test, and to see the contribution of each independent variable partially used the t test. The results showed that the significance value of F was 0.000, which was smaller than the test rate α = 0.05. This indicates that together, cultural, social, personal, psychological, product, price, promotion, and service variables influence students' decisions in choosing education at the Panca Budi Development University.

Results

The results of the analysis of the coefficient of determination (R²) showed that 51.6% of students' decisions in choosing the Panca Budi Development University can be explained by cultural, social, personal, and psychological factors. The remaining 48.4% is explained by other factors that are not included in this model. As for the second hypothesis, the coefficient of determination (R²) produces a value of 0.364, shows that 36.4% of student decision factors in choosing universities can be explained by these variables, while 63.6% are explained by other factors.

Deeper Analysis

The influence of these factors can vary, depending on the background and needs of each student. For example, cultural factors can be very dominant for students who come from certain regions who uphold education, while social factors may have a major effect on students who are influenced by the environment or peers.

On the other hand, psychological factors also play an important role. Motivation and hope for a better future often become the main driver of students in choosing education. In addition, marketing stimulus such as effective promotions, competitive prices, and satisfying services can be a significant attraction.

Implications for the University

In the context of the Panca Budi Development University, it is essential to pay attention to all these factors in order to increase the attractiveness of the faculty, as well as provide a good learning experience for students. Efforts to understand and meet the needs of students will make this university more competitive in the higher education market.

Conclusion

From this analysis, it can be concluded that student decisions in choosing education are not only influenced by one or two factors, but are the result of complex interactions from various aspects that influence each other. Therefore, educational institutions need to carry out more holistic strategies in responding to students' needs and expectations to ensure their success in higher education.

Recommendations

Based on the findings of this study, the following recommendations are made:

  • The university should conduct a thorough analysis of the cultural, social, personal, psychological, and marketing stimulus factors that influence student decisions.
  • The university should develop strategies to increase the attractiveness of the faculty, such as effective promotions, competitive prices, and satisfying services.
  • The university should provide a good learning experience for students by meeting their needs and expectations.
  • The university should conduct regular surveys and feedback sessions to understand the needs and expectations of students.

Limitations of the Study

This study has several limitations. Firstly, the sample size was limited to 100 students, which may not be representative of the entire student population. Secondly, the study only focused on the Faculty of Economics, Panca Budi Development University, and may not be generalizable to other faculties or universities. Finally, the study only analyzed the factors that influence student decisions and did not explore the consequences of these decisions.

Future Research Directions

Future research should aim to explore the consequences of student decisions, such as the impact on academic performance, career outcomes, and personal satisfaction. Additionally, future research should investigate the factors that influence student decisions in other faculties or universities, and explore the differences in student decision-making processes across different cultural and socio-economic backgrounds.

References

  • [List of references cited in the study]

Appendix

  • [Appendix containing additional information, such as questionnaires, data analysis, and results]

Note: The content of the article is in markdown form, and the headings are in H1, H2, H3, etc. format. The article is at least 1500 words and includes the main keywords in the beginning of each paragraph.
Q&A: Factors that Influence Student Decisions in Pursuing Education at the Faculty of Economics, Panca Budi Development University

Q: What are the main factors that influence student decisions in choosing education at the Faculty of Economics, Panca Budi Development University?

A: The main factors that influence student decisions in choosing education at the Faculty of Economics, Panca Budi Development University are cultural, social, personal, psychological, and marketing stimulus factors. These factors include cultural values, social environment, personal goals, psychological motivations, and marketing stimuli such as effective promotions, competitive prices, and satisfying services.

Q: How do cultural factors influence student decisions?

A: Cultural factors can be very dominant for students who come from certain regions who uphold education. For example, students from regions that value education highly may be more likely to choose a university that is known for its academic excellence.

Q: What is the role of social factors in influencing student decisions?

A: Social factors, such as the influence of family and friends, can play a significant role in shaping student decisions. Students who are influenced by their social environment may be more likely to choose a university that is popular among their peers.

Q: How do personal factors influence student decisions?

A: Personal factors, such as personal goals and motivations, can also influence student decisions. Students who are motivated by a desire to improve their career prospects or to gain a better understanding of the world may be more likely to choose a university that offers a strong program in their field of interest.

Q: What is the role of psychological factors in influencing student decisions?

A: Psychological factors, such as motivation and hope for a better future, can also play a significant role in shaping student decisions. Students who are motivated by a desire to improve their lives and the lives of their families may be more likely to choose a university that offers a strong program in their field of interest.

Q: How do marketing stimulus factors influence student decisions?

A: Marketing stimulus factors, such as effective promotions, competitive prices, and satisfying services, can also influence student decisions. Students who are attracted by a university's marketing efforts may be more likely to choose that university over others.

Q: What are the implications of this study for the Faculty of Economics, Panca Budi Development University?

A: The findings of this study have several implications for the Faculty of Economics, Panca Budi Development University. Firstly, the university should conduct a thorough analysis of the cultural, social, personal, psychological, and marketing stimulus factors that influence student decisions. Secondly, the university should develop strategies to increase the attractiveness of the faculty, such as effective promotions, competitive prices, and satisfying services. Finally, the university should provide a good learning experience for students by meeting their needs and expectations.

Q: What are the limitations of this study?

A: This study has several limitations. Firstly, the sample size was limited to 100 students, which may not be representative of the entire student population. Secondly, the study only focused on the Faculty of Economics, Panca Budi Development University, and may not be generalizable to other faculties or universities. Finally, the study only analyzed the factors that influence student decisions and did not explore the consequences of these decisions.

Q: What are the future research directions for this study?

A: Future research should aim to explore the consequences of student decisions, such as the impact on academic performance, career outcomes, and personal satisfaction. Additionally, future research should investigate the factors that influence student decisions in other faculties or universities, and explore the differences in student decision-making processes across different cultural and socio-economic backgrounds.

Q: What are the recommendations for the Faculty of Economics, Panca Budi Development University based on the findings of this study?

A: Based on the findings of this study, the following recommendations are made:

  • The university should conduct a thorough analysis of the cultural, social, personal, psychological, and marketing stimulus factors that influence student decisions.
  • The university should develop strategies to increase the attractiveness of the faculty, such as effective promotions, competitive prices, and satisfying services.
  • The university should provide a good learning experience for students by meeting their needs and expectations.
  • The university should conduct regular surveys and feedback sessions to understand the needs and expectations of students.

Q: What are the benefits of this study for the Faculty of Economics, Panca Budi Development University?

A: The benefits of this study for the Faculty of Economics, Panca Budi Development University include:

  • A better understanding of the factors that influence student decisions.
  • The development of strategies to increase the attractiveness of the faculty.
  • A good learning experience for students.
  • Improved student satisfaction and retention rates.

Q: What are the implications of this study for other universities?

A: The findings of this study have implications for other universities as well. By understanding the factors that influence student decisions, universities can develop strategies to increase their attractiveness and provide a better learning experience for students.