Analysis Of Factors That Influence Customers In Applying For People's Business Credit (KUR) At PT Bank Sumut KC Ngumban Surbakti Medan
Introduction
People's Business Credit (KUR) is a program designed to help develop the economy of small and medium businesses by providing affordable loans. This program is designed to provide financial support to micro, small and medium enterprises (MSMEs) in developing their businesses. In the KUR submission process, customers must go through a series of procedures set by the bank. Given the interest subsidies by the government, many MSMEs are interested in using KUR as one of the financing options. However, the success of KUR depends on various factors that influence customer decisions in applying for the credit. This study aims to analyze the effect of several factors on customer decisions in submitting KUR at PT Bank Sumut KC Ngumban Surbakti.
Background of the Study
The government of Indonesia has implemented various programs to support the development of small and medium businesses, including the People's Business Credit (KUR) program. KUR is a type of loan provided by the government to support the development of MSMEs. The program is designed to provide financial support to MSMEs in developing their businesses, with the aim of increasing economic growth and reducing poverty. However, the success of KUR depends on various factors that influence customer decisions in applying for the credit.
Methodology
This study uses a quantitative approach involving 140 customers as a population, and after calculating using the Slovin formula, a sample of 58 samples was obtained. The data was collected through a survey, and the analysis was conducted using descriptive statistics and regression analysis.
Results
The results of this study indicate that:
Service Quality
Apparently, the quality of the services provided by the bank has a positive and significant influence on customer decisions. This shows that customers tend to choose the Bank of North Sumatra when they are satisfied with the services provided, such as speed and ease in the application process. The results of the study indicate that service quality is the most influential factor in customer decisions, with a coefficient of 0.73.
Credit Granting Procedures
Credit granting procedures also show positive and significant effects on customer decisions. Clear, transparent, and not too complicated procedures are the main factors that increase customer confidence in applying for KUR. The results of the study indicate that credit granting procedures have a coefficient of 0.65.
Credit Guarantee
Unlike the previous two factors, credit guarantees show a positive but insignificant effect on customer decisions. This can be caused by the customer's view that may feel that credit guarantees should not be an obstacle in applying for credit, provided the quality of services and adequate procedures. The results of the study indicate that credit guarantees have a coefficient of 0.23.
Discussion
The results of this study highlight the importance of service quality, credit granting procedures, and credit guarantees in influencing customer decisions in applying for KUR. The study suggests that banks should focus on improving the quality of services and simplifying the procedure for granting credit to attract more customers to submit KUR. Additionally, the study suggests that banks should provide clear information about the terms and conditions of credit guarantees to increase customer confidence.
Implications
This analysis has several implications for the North Sumatra Bank and business actors. First, the North Sumatra Bank needs to continue to improve the quality of services so that customers feel comfortable and believe in using banking services. In addition, simplifying the procedure for granting credit can attract more customers to submit KUR. Finally, although credit guarantees are less influential, it is important for banks to continue to provide clear information about the terms and conditions so that customers do not feel burdened.
Conclusion
In conclusion, this research highlights the importance of the three factors in influencing customer decisions to apply for people's business credit. By understanding these factors, the North Sumatra Bank can design more effective strategies in attracting and maintaining customers and support the development of small businesses that have the potential to drive the regional economy.
Recommendations
Based on the results of this study, the following recommendations are made:
- The North Sumatra Bank should continue to improve the quality of services to increase customer satisfaction and confidence.
- The bank should simplify the procedure for granting credit to attract more customers to submit KUR.
- The bank should provide clear information about the terms and conditions of credit guarantees to increase customer confidence.
- The bank should conduct regular surveys to monitor customer satisfaction and make necessary improvements.
Limitations
This study has several limitations. First, the study only focuses on the North Sumatra Bank and may not be generalizable to other banks. Second, the study only examines the effect of service quality, credit granting procedures, and credit guarantees on customer decisions and may not consider other factors that influence customer decisions. Finally, the study only uses a quantitative approach and may not provide a comprehensive understanding of the factors that influence customer decisions.
Future Research
Future research should focus on examining the effect of other factors that influence customer decisions in applying for KUR. Additionally, future research should use a mixed-methods approach to provide a more comprehensive understanding of the factors that influence customer decisions. Finally, future research should examine the effect of KUR on the development of small businesses and the regional economy.
Q: What is People's Business Credit (KUR)?
A: People's Business Credit (KUR) is a program designed to help develop the economy of small and medium businesses by providing affordable loans. This program is designed to provide financial support to micro, small and medium enterprises (MSMEs) in developing their businesses.
Q: Who is eligible to apply for KUR?
A: Any micro, small and medium enterprise (MSME) that meets the eligibility criteria set by the bank is eligible to apply for KUR. The eligibility criteria include having a valid business license, a minimum of 1 year of business operation, and a minimum of 10 employees.
Q: What are the benefits of applying for KUR?
A: The benefits of applying for KUR include:
- Affordable loan interest rates
- Long repayment period
- Low collateral requirements
- Easy and fast application process
- Support from the government
Q: What are the requirements for applying for KUR?
A: The requirements for applying for KUR include:
- A valid business license
- A minimum of 1 year of business operation
- A minimum of 10 employees
- A business plan
- Financial statements
- Identification documents
Q: How do I apply for KUR?
A: To apply for KUR, you can visit the nearest branch of PT Bank Sumut KC Ngumban Surbakti Medan and submit your application. You can also apply online through the bank's website.
Q: What is the interest rate for KUR?
A: The interest rate for KUR is competitive and is set by the bank. The interest rate is typically lower than other types of loans.
Q: How long is the repayment period for KUR?
A: The repayment period for KUR is typically 5-10 years, depending on the loan amount and the borrower's financial situation.
Q: What is the collateral requirement for KUR?
A: The collateral requirement for KUR is typically low, and the bank may not require collateral for small loan amounts.
Q: Can I apply for KUR if I have a bad credit history?
A: Yes, you can apply for KUR even if you have a bad credit history. However, the bank may require additional collateral or a higher interest rate.
Q: How do I know if I am eligible for KUR?
A: You can check your eligibility for KUR by visiting the nearest branch of PT Bank Sumut KC Ngumban Surbakti Medan or by contacting the bank's customer service.
Q: What are the fees associated with KUR?
A: The fees associated with KUR include:
- Application fee
- Processing fee
- Late payment fee
- Early repayment fee
Q: Can I repay KUR early?
A: Yes, you can repay KUR early, but you may be charged an early repayment fee.
Q: What happens if I default on my KUR loan?
A: If you default on your KUR loan, the bank may take legal action against you, and you may be required to pay additional fees and charges.
Q: How do I contact the bank for more information about KUR?
A: You can contact the bank's customer service department for more information about KUR. You can also visit the bank's website or visit the nearest branch of PT Bank Sumut KC Ngumban Surbakti Medan.