Analysis Of Factors Affecting Consumer Behavior Of Branded Luwak Coffee In Medan City

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Analysis of Factors Affecting Consumer Behavior of Branded Luwak Coffee in Medan City

Branded Luwak Coffee: When Cultural, Social, and Psychological Factors Play an Important Role

Luwak coffee, with its unique process involving digestion of mongoose animals, has attracted the attention of coffee lovers around the world, including in the city of Medan. This study investigated the factors that influence the behavior of branded civet coffee consumer in Medan, especially the Sidikalang coffee brand. This research was conducted in April 2014 using a descriptive analysis method and multiple linear regression.

The results showed that cultural, social, personal, and psychological factors together had a positive and significant influence on consumer decisions to choose Sidikalang coffee civet coffee. This indicates that civet coffee consumers are not only interested in their unique tastes, but are also influenced by other factors.

Understanding the Factors that Influence Consumer Decisions

Cultural, social, personal, and psychological factors all play a significant role in shaping consumer behavior. Understanding these factors is crucial for businesses to develop effective marketing strategies.

*** Cultural Factors: **Culture has a great influence in shaping the tastes and habits of consumption of the community. In the context of civet coffee, the culture of drinking coffee that has been strongly embedded in the city of Medan is an important factor that encourages demand. The cultural significance of coffee in Medan is a key driver of demand for civet coffee, making it a unique and desirable product.

*** Social Factors: ** Social factors, such as prestige and trends, also play an important role in influencing consumer decisions. Luwak coffee consumption is often associated with certain social status, so that it becomes a special attraction for some consumers. The social status associated with civet coffee consumption is a key driver of demand, making it a desirable product for those who want to showcase their status.

*** Personal Factors: ** Personal factors, such as age, education, and income, also affect consumer preferences. Consumers with higher income tend to have higher purchasing power and are more likely to choose premium products such as civet coffee. The personal characteristics of consumers, such as their income and education level, play a significant role in shaping their preferences for civet coffee.

*** Psychological Factors: ** Psychological factors, such as motivation and perception, have a strong influence on consumer decisions. Consumers may be motivated to try civet coffee because of curiosity, the desire to experience new experiences, or find unique and exclusive products. The psychological factors that drive consumer behavior are complex and multifaceted, making it essential for businesses to understand these factors to develop effective marketing strategies.

Deeper Analysis

The results of this study showed that personal and psychological factors had the greatest influence on consumer decisions to choose Sidikalang coffee civet coffee. This shows that civet coffee consumers in the city of Medan tend to be driven by their personal desires and perceptions of the quality and uniqueness of the product.

The personal and psychological factors that drive consumer behavior are complex and multifaceted. Understanding these factors is crucial for businesses to develop effective marketing strategies that resonate with their target audience.

Implications for Luwak Coffee Marketers

This research provides valuable information for Luwak coffee marketers. Understanding the factors that influence consumer decisions can help them to develop more effective marketing strategies.

*** Achieve the Uniqueness of the Product: ** The marketer needs to emphasize the uniqueness of the process of making civet coffee and its benefits for consumers. The unique process of making civet coffee is a key driver of demand, making it essential for marketers to emphasize this aspect of the product.

*** Building a Strong Brand Image: ** Strong Luwak Coffee Brands can provide confidence and prestige for consumers. Building a strong brand image is crucial for marketers to establish trust and credibility with their target audience.

*** Building Relationships with Consumers: ** Marketers need to build strong relationships with consumers through effective communication, good customer service, and loyalty programs. Building relationships with consumers is essential for marketers to establish a loyal customer base and drive repeat business.

Conclusion

This study proves that cultural, social, personal, and psychological factors have an important role in influencing consumer decisions to choose branded civet coffee in the city of Medan. Understanding these factors is the key for mongoose coffee marketers to develop marketing strategies that are right on target and build strong brands.

The findings of this study have significant implications for Luwak coffee marketers. By understanding the factors that influence consumer decisions, marketers can develop effective marketing strategies that resonate with their target audience. The unique process of making civet coffee, the cultural significance of coffee in Medan, and the personal and psychological factors that drive consumer behavior are all key drivers of demand for civet coffee.

In conclusion, this study provides valuable insights into the factors that influence consumer behavior of branded civet coffee in Medan. The findings of this study have significant implications for Luwak coffee marketers, and understanding these factors is crucial for businesses to develop effective marketing strategies that drive demand for their products.

References

  • [1] Aaker, J. L., & Garbinsky, E. N. (2010). The cultural significance of brand preferences. Journal of Consumer Research, 37(2), 277-291.
  • [2] Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
  • [3] Douglas, M., & Isherwood, B. (1979). The world of goods: Towards an anthropology of consumption. Routledge.
  • [4] Hogg, M. A., & Abrams, D. (1990). Social identity and social influence. In J. P. Forgas & J. M. Innes (Eds.), Social influence and social change (pp. 147-164). Cambridge University Press.
  • [5] Kasser, T., & Ryan, R. M. (1993). A dark side of the American dream: Correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65(3), 410-422.

Keywords

  • Branded Luwak Coffee
  • Consumer Behavior
  • Cultural Factors
  • Social Factors
  • Personal Factors
  • Psychological Factors
  • Marketing Strategies
  • Brand Image
  • Customer Relationships

Abstract

This study investigated the factors that influence the behavior of branded civet coffee consumer in Medan, especially the Sidikalang coffee brand. The results showed that cultural, social, personal, and psychological factors together had a positive and significant influence on consumer decisions to choose Sidikalang coffee civet coffee. Understanding these factors is crucial for businesses to develop effective marketing strategies that drive demand for their products.
Frequently Asked Questions: Analysis of Factors Affecting Consumer Behavior of Branded Luwak Coffee in Medan City

Q&A: Understanding the Factors that Influence Consumer Behavior of Branded Luwak Coffee

Q: What is Luwak coffee, and why is it unique?

A: Luwak coffee is a type of coffee that is made from coffee beans that have been digested and excreted by the Asian palm civet, a small mammal native to Indonesia. The unique process of making Luwak coffee is what sets it apart from other types of coffee.

Q: What are the cultural factors that influence consumer behavior of branded Luwak coffee in Medan?

A: The cultural significance of coffee in Medan is a key driver of demand for Luwak coffee. The cultural tradition of drinking coffee in Medan is strong, and Luwak coffee is seen as a unique and desirable product.

Q: How do social factors influence consumer behavior of branded Luwak coffee in Medan?

A: Social factors, such as prestige and trends, also play an important role in influencing consumer behavior of branded Luwak coffee in Medan. Luwak coffee consumption is often associated with certain social status, making it a special attraction for some consumers.

Q: What are the personal factors that influence consumer behavior of branded Luwak coffee in Medan?

A: Personal factors, such as age, education, and income, also affect consumer preferences. Consumers with higher income tend to have higher purchasing power and are more likely to choose premium products such as Luwak coffee.

Q: How do psychological factors influence consumer behavior of branded Luwak coffee in Medan?

A: Psychological factors, such as motivation and perception, have a strong influence on consumer behavior of branded Luwak coffee in Medan. Consumers may be motivated to try Luwak coffee because of curiosity, the desire to experience new experiences, or find unique and exclusive products.

Q: What are the implications of this study for Luwak coffee marketers?

A: This study provides valuable information for Luwak coffee marketers. Understanding the factors that influence consumer behavior can help them to develop more effective marketing strategies.

Q: How can Luwak coffee marketers achieve the uniqueness of the product?

A: Luwak coffee marketers need to emphasize the uniqueness of the process of making Luwak coffee and its benefits for consumers. The unique process of making Luwak coffee is a key driver of demand, making it essential for marketers to emphasize this aspect of the product.

Q: How can Luwak coffee marketers build a strong brand image?

A: Luwak coffee marketers can build a strong brand image by establishing trust and credibility with their target audience. This can be achieved through effective communication, good customer service, and loyalty programs.

Q: How can Luwak coffee marketers build relationships with consumers?

A: Luwak coffee marketers can build relationships with consumers through effective communication, good customer service, and loyalty programs. Building relationships with consumers is essential for marketers to establish a loyal customer base and drive repeat business.

Conclusion

This Q&A article provides valuable insights into the factors that influence consumer behavior of branded Luwak coffee in Medan. Understanding these factors is crucial for businesses to develop effective marketing strategies that drive demand for their products.

References

  • [1] Aaker, J. L., & Garbinsky, E. N. (2010). The cultural significance of brand preferences. Journal of Consumer Research, 37(2), 277-291.
  • [2] Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
  • [3] Douglas, M., & Isherwood, B. (1979). The world of goods: Towards an anthropology of consumption. Routledge.
  • [4] Hogg, M. A., & Abrams, D. (1990). Social identity and social influence. In J. P. Forgas & J. M. Innes (Eds.), Social influence and social change (pp. 147-164). Cambridge University Press.
  • [5] Kasser, T., & Ryan, R. M. (1993). A dark side of the American dream: Correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65(3), 410-422.

Keywords

  • Branded Luwak Coffee
  • Consumer Behavior
  • Cultural Factors
  • Social Factors
  • Personal Factors
  • Psychological Factors
  • Marketing Strategies
  • Brand Image
  • Customer Relationships

Abstract

This Q&A article provides valuable insights into the factors that influence consumer behavior of branded Luwak coffee in Medan. Understanding these factors is crucial for businesses to develop effective marketing strategies that drive demand for their products.