Analysis Of Consumer Decisions Buy Durian Seeds In The Technical Service Unit Of The Horticultural Seeds Of Johor Building (Case Study: UPT Horticultural Main Seeds Johor Building, Medan Johor, Medan)

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Analysis of Consumer Decisions Buy Durian Seeds in the Technical Service Unit of the Horticultural Seeds of Johor Building (Case Study: UPT Horticultural Main Seeds Johor Building, Medan Johor, Medan)

Introduction

The demand for high-quality durian seeds has been increasing in recent years, particularly in the Medan Johor region. The Technical Service Unit (UPT) of the Horticultural Gedung Johor Building in Medan Johor District has become a popular destination for consumers seeking certified durian seeds. But what drives consumers to choose certified durian seeds at UPT Gedung Johor? This study aims to investigate the factors that influence consumer decisions in buying durian seeds at UPT Johor Building.

Methodology

This research was conducted through a qualitative descriptive analysis of data obtained from 30 consumers who purchased durian seeds at UPT Gedung Johor. The data was collected through in-depth interviews, which provided valuable insights into the consumers' decision-making processes. The analysis focused on six variables: price, quality, label, promotion, service, and location.

Results

The results of this study revealed that consumer decisions in buying durian seeds at UPT Johor Building were based on several main factors:

A Balanced Price with Quality

Consumers appreciate high-quality durian seeds at appropriate prices. They understand that quality seeds will produce better fruit in the future. This factor is crucial in ensuring that consumers get value for their money. A balanced price with quality is essential in building trust and satisfaction among consumers.

Certification and Label

Durian seeds at UPT Gedung Johor have gone through a certification process and labeled, which shows that the seeds originated from guaranteed and quality sources. This is an important factor for consumers in minimizing the risk of getting seeds that are not as expected. Certification and labeling provide assurance that the seeds meet certain standards, which is essential in building trust among consumers.

Guaranteed and Quality Seedlings

Consumers feel calm because UPT Building Johor guarantees the quality of durian seeds sold. This gives confidence that the seeds they buy will grow well and produce quality fruit. Guaranteed and quality seedlings are essential in ensuring that consumers get what they pay for.

Location and Service

In addition to these factors, the location of UPT Building Johor that is easily accessible and friendly service is also an added value considered by consumers. The convenience of accessing the UPT and the quality of service provided by the staff are essential in building trust and satisfaction among consumers.

Implications

This study has several important implications for UPT Building Johor. First, the need to maintain price suitability with the quality of durian seeds. Second, it is essential to continue to strengthen the certification and labeling system as proof of quality assurance. Third, efforts to increase the promotion and services provided to consumers need to be done to increase the trust and satisfaction of customers.

Conclusion

Overall, this study shows that consumers who buy durian seeds at UPT Gedung Johor not only consider the price factor, but also quality, certification, and quality assurance. By continuing to improve the quality of products and services, UPT Building Johor is expected to be a source of trusted durian seeds and support the success of durian cultivation in Medan Johor.

Recommendations

Based on the findings of this study, the following recommendations are made:

  • UPT Building Johor should continue to maintain a balanced price with quality to ensure that consumers get value for their money.
  • The certification and labeling system should be strengthened to provide assurance that the seeds meet certain standards.
  • Efforts to increase the promotion and services provided to consumers should be done to increase the trust and satisfaction of customers.
  • The location of UPT Building Johor should be easily accessible to consumers.
  • Friendly service should be provided by the staff to build trust and satisfaction among consumers.

Limitations

This study has several limitations. First, the sample size was limited to 30 consumers, which may not be representative of the entire population. Second, the study was conducted in a specific region, which may not be applicable to other regions. Third, the study only focused on six variables, which may not be comprehensive.

Future Research Directions

Future research should focus on the following areas:

  • Investigating the factors that influence consumer decisions in buying durian seeds in other regions.
  • Conducting a larger-scale study to ensure that the findings are representative of the entire population.
  • Exploring other variables that may influence consumer decisions in buying durian seeds.
  • Conducting a longitudinal study to examine the long-term effects of consumer decisions in buying durian seeds.

Conclusion

In conclusion, this study provides valuable insights into the factors that influence consumer decisions in buying durian seeds at UPT Gedung Johor. The findings of this study have several implications for UPT Building Johor, including the need to maintain a balanced price with quality, strengthen the certification and labeling system, and increase the promotion and services provided to consumers. By continuing to improve the quality of products and services, UPT Building Johor is expected to be a source of trusted durian seeds and support the success of durian cultivation in Medan Johor.
Q&A: Analysis of Consumer Decisions Buy Durian Seeds in the Technical Service Unit of the Horticultural Seeds of Johor Building (Case Study: UPT Horticultural Main Seeds Johor Building, Medan Johor, Medan)

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the factors that influence consumer decisions in buying durian seeds at UPT Gedung Johor.

Q: What are the variables that were analyzed in this study?

A: The variables that were analyzed in this study include price, quality, label, promotion, service, and location.

Q: What is the significance of certification and labeling in this study?

A: Certification and labeling are significant in this study because they provide assurance that the seeds meet certain standards, which is essential in building trust among consumers.

Q: What is the implication of this study for UPT Building Johor?

A: The implications of this study for UPT Building Johor include the need to maintain a balanced price with quality, strengthen the certification and labeling system, and increase the promotion and services provided to consumers.

Q: What are the limitations of this study?

A: The limitations of this study include the small sample size, the specific region, and the focus on only six variables.

Q: What are the future research directions based on this study?

A: The future research directions based on this study include investigating the factors that influence consumer decisions in buying durian seeds in other regions, conducting a larger-scale study, exploring other variables, and conducting a longitudinal study.

Q: What is the expected outcome of this study?

A: The expected outcome of this study is that UPT Building Johor will be a source of trusted durian seeds and support the success of durian cultivation in Medan Johor.

Q: What are the recommendations based on this study?

A: The recommendations based on this study include maintaining a balanced price with quality, strengthening the certification and labeling system, increasing the promotion and services provided to consumers, making the location easily accessible, and providing friendly service.

Q: What is the significance of this study in the context of durian cultivation?

A: The significance of this study in the context of durian cultivation is that it provides valuable insights into the factors that influence consumer decisions in buying durian seeds, which can help to improve the success of durian cultivation in Medan Johor.

Q: What are the potential applications of this study?

A: The potential applications of this study include improving the quality of products and services provided by UPT Building Johor, increasing the trust and satisfaction of customers, and supporting the success of durian cultivation in Medan Johor.

Q: What are the potential future developments based on this study?

A: The potential future developments based on this study include the expansion of UPT Building Johor to other regions, the development of new products and services, and the improvement of the certification and labeling system.

Q: What are the potential challenges based on this study?

A: The potential challenges based on this study include the competition from other suppliers, the need to maintain a balanced price with quality, and the need to strengthen the certification and labeling system.

Q: What are the potential opportunities based on this study?

A: The potential opportunities based on this study include the growth of the durian market, the increase in demand for high-quality durian seeds, and the potential for UPT Building Johor to become a leading supplier of durian seeds in Medan Johor.