Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Sepeda Motor Di Kota Binjai

Introduction

Binjai City, a city located in North Sumatra, has experienced a significant increase in motorcycle demand over the years. This study aims to analyze the factors that affect motorcycle demand in Binjai City, particularly the Yamaha brand, during the period 1997 to 2008. The data used in this study was secondary data obtained from the Central Statistics Agency (BPS), libraries, and other sources such as journals and previous research.

Revenue Factor per Capita

The per capita income of the community has a positive influence on motorcycle demand in Binjai City, although the effect is not significant. This shows that even though there is a relationship between higher income and the desire to own a motorcycle, this factor is not the only determinant. People with better income tend to be better able to buy vehicles, but there are other factors that must be considered to fully understand the demand for motorcycles.

According to the data, the per capita income of the community in Binjai City has been increasing over the years, which has led to an increase in motorcycle demand. However, the effect of per capita income on motorcycle demand is not significant, indicating that other factors may be more influential. This is consistent with previous studies that have found that per capita income is not the only factor that affects motorcycle demand.

Population Growth

The growth of the population in Binjai City has contributed significantly to increasing motorcycle demand. The more population, the higher the need for practical and efficient transportation. Increasing people not only function as market indicators, but also contribute to the increasing level of demand for goods, including motorbikes. This emphasizes the importance of good transportation planning to accommodate population growth that continues to increase.

The data shows that the population of Binjai City has been increasing at a rate of 3.5% per annum over the past decade. This has led to an increase in motorcycle demand, as people seek more practical and efficient transportation options. The growth of the population has also led to an increase in the demand for goods and services, including motorbikes.

Effect of Price

Meanwhile, the price of motorcycles has a significant negative effect on demand. The increase in motorcycle prices tends to reduce the amount of demand, because people will be more careful in their expenses. This shows that price is a major factor in consumers' decisions to buy motorbikes. Motorcycle entrepreneurs and manufacturers must consider their selling prices to remain competitive in the market.

The data shows that the price of motorcycles in Binjai City has been increasing over the years, which has led to a decrease in motorcycle demand. This is consistent with previous studies that have found that price is a major factor that affects motorcycle demand. The increase in motorcycle prices has made motorbikes less affordable for many people, leading to a decrease in demand.

Conclusion

Based on the analysis above, it can be concluded that the demand for motorbikes in Binjai City is influenced by various factors. Although per capita income shows a positive relationship, the growth factor of the population and price has a more significant impact. This study provides useful insights for stakeholders, including motorcycle and local government producers, to formulate better strategies in increasing sales and planning efficient transportation needs.

In the future, further research can be carried out to explore other factors that might also affect motorcycle demand in this region. Some of the potential factors that can be explored include:

• Demographic factors: The study can explore the demographic factors that affect motorcycle demand, such as age, sex, and education level.
• Psychographic factors: The study can explore the psychographic factors that affect motorcycle demand, such as lifestyle, attitude, and personality.
• Environmental factors: The study can explore the environmental factors that affect motorcycle demand, such as traffic congestion, parking facilities, and road conditions.

By exploring these factors, the study can provide a more comprehensive understanding of the factors that affect motorcycle demand in Binjai City, and provide useful insights for stakeholders to formulate better strategies in increasing sales and planning efficient transportation needs.

Recommendations

Based on the findings of this study, the following recommendations can be made:

• Motorcycle entrepreneurs and manufacturers: Motorcycle entrepreneurs and manufacturers should consider their selling prices to remain competitive in the market. They should also consider the demographic and psychographic factors that affect motorcycle demand, and adjust their marketing strategies accordingly.
• Local government: The local government should formulate policies to accommodate population growth and increase the availability of motorbikes. They should also consider the environmental factors that affect motorcycle demand, and implement measures to reduce traffic congestion and improve road conditions.
• Researchers: Researchers should continue to explore the factors that affect motorcycle demand in Binjai City, and provide useful insights for stakeholders to formulate better strategies in increasing sales and planning efficient transportation needs.

Q: What are the main factors that affect motorcycle demand in Binjai City?

A: The main factors that affect motorcycle demand in Binjai City are per capita income, population growth, and price. While per capita income has a positive influence on motorcycle demand, population growth and price have a more significant impact.

Q: How does per capita income affect motorcycle demand in Binjai City?

A: Per capita income has a positive influence on motorcycle demand in Binjai City, although the effect is not significant. This means that people with higher income tend to be better able to buy vehicles, but there are other factors that must be considered to fully understand the demand for motorcycles.

Q: What is the impact of population growth on motorcycle demand in Binjai City?

A: The growth of the population in Binjai City has contributed significantly to increasing motorcycle demand. The more population, the higher the need for practical and efficient transportation. Increasing people not only function as market indicators, but also contribute to the increasing level of demand for goods, including motorbikes.

Q: How does price affect motorcycle demand in Binjai City?

A: The price of motorcycles has a significant negative effect on demand. The increase in motorcycle prices tends to reduce the amount of demand, because people will be more careful in their expenses. This shows that price is a major factor in consumers' decisions to buy motorbikes.

Q: What are the implications of the study's findings for motorcycle entrepreneurs and manufacturers?

A: The study's findings suggest that motorcycle entrepreneurs and manufacturers should consider their selling prices to remain competitive in the market. They should also consider the demographic and psychographic factors that affect motorcycle demand, and adjust their marketing strategies accordingly.

Q: What are the implications of the study's findings for local government?

A: The study's findings suggest that local government should formulate policies to accommodate population growth and increase the availability of motorbikes. They should also consider the environmental factors that affect motorcycle demand, and implement measures to reduce traffic congestion and improve road conditions.

Q: What are the limitations of the study?

A: The study has several limitations, including the use of secondary data, which may not be comprehensive or up-to-date. Additionally, the study only examines the factors that affect motorcycle demand in Binjai City, and may not be generalizable to other cities or regions.

Q: What are the future research directions?

A: Future research directions include exploring other factors that may affect motorcycle demand in Binjai City, such as demographic and psychographic factors, and environmental factors. Additionally, researchers can examine the impact of motorcycle demand on the local economy and society.

Q: What are the practical implications of the study's findings?

A: The study's findings have practical implications for motorcycle entrepreneurs and manufacturers, local government, and researchers. The study provides insights into the factors that affect motorcycle demand in Binjai City, and suggests strategies for increasing sales and planning efficient transportation needs.

Q: What are the policy implications of the study's findings?

A: The study's findings have policy implications for local government, including the need to formulate policies to accommodate population growth and increase the availability of motorbikes. The study also suggests that local government should consider the environmental factors that affect motorcycle demand, and implement measures to reduce traffic congestion and improve road conditions.