Adolescent Advertising And Awareness (Correlational Study Of The Effect Of BKKBN Advertising Version Of Early Marriage - Avoid 4T Against Community Awareness Of Tegal Sari Mandala II Village Medan)

Feb 28, 2025 by ADMIN 198 views

BKKBN Ads and Youth Awareness: How Influential is the "Avoid 4T" Campaign in Preventing Early Marriage in Tegal Sari Mandala II Village Medan?

Introduction

Early marriage is a serious concern in Indonesia, and the National Population and Family Planning Board (BKKBN) has launched an ad campaign with the slogan "Avoid 4T" to prevent early marriage. This campaign aims to increase public awareness, especially among teenagers, about the risks of early marriage. However, the effectiveness of this campaign in increasing adolescent awareness is still a topic of debate. This study examines the effect of BKKBN advertising version "Avoid 4T" on adolescent awareness in Tegal Sari Mandala II Village Medan.

Background

Early marriage is a complex issue that affects not only the individual but also the community. It is often linked to poverty, lack of education, and limited access to information. In Indonesia, early marriage is still a common practice, especially in rural areas. The BKKBN has launched various campaigns to prevent early marriage, including the "Avoid 4T" campaign, which aims to educate teenagers about the risks of early marriage.

Methodology

This study uses a correlational method to examine the relationship between exposure to BKKBN ads and adolescent awareness about early marriage. Data was collected through a questionnaire given to teenagers aged 19-21 years in Tegal Sari Mandala II Village, Medan. The questionnaire consisted of questions about exposure to BKKBN ads, awareness about early marriage, and demographic information.

Results

The results of the data analysis show that there is a low but definite relationship between exposure to BKKBN ads and adolescent awareness about early marriage. The value of the Spearman RHO (0.317) indicates a low but sure relationship between the two variables. This finding suggests that although BKKBN advertisements have provided information about early marriage, their effectiveness in increasing adolescent awareness is still limited.

Discussion

Several factors may contribute to the low influence of BKKBN advertisements "Avoid 4T". Firstly, the frequency of advertising exposure may be a limiting factor. Teenagers may not often be exposed to BKKBN ads, so the message conveyed is not well embedded in their minds. Secondly, the content of the ads may not be attractive enough to capture the attention of teenagers. BKKBN ads may not be relevant or interesting to the life of teenagers, making it difficult for them to absorb the message. Finally, socio-cultural factors may also play a role in the low influence of BKKBN advertisements. Social and cultural norms in Tegal Sari Mandala II Village may still consider early marriage as something natural, making it difficult for the message delivered by BKKBN advertisements to be internalized.

Conclusion

This study provides important information for BKKBN to increase the effectiveness of the "Avoid 4T" campaign in preventing early marriage. With the right strategy, this campaign is expected to be more effective in building adolescent awareness and preventing early marriage in the future. Several strategies can be employed to increase the effectiveness of the campaign, including increasing the frequency of advertising display, creating more interesting ad content, and building partnerships with community organizations.

Recommendations

Increasing the frequency of advertising display: Increasing the frequency of advertising in the mass media and social media, especially on platforms that are often accessed by adolescents, can increase exposure to BKKBN advertisements.
Creating more interesting ad content: BKKBN ads must be made more interesting and relevant to the life of teenagers, such as using language that is easily understood, interesting visuals, and inspirational stories.
Building partnerships with community organizations: Cooperation with community organizations in Tegal Sari Mandala II Village can help in socializing the "Avoid 4T" campaign message to teenagers and their parents.

Limitations

This study has several limitations. Firstly, the sample size is relatively small, which may limit the generalizability of the findings. Secondly, the study only examines the relationship between exposure to BKKBN ads and adolescent awareness about early marriage, and does not explore other factors that may influence the effectiveness of the campaign.

Future Research Directions

Future research can build on this study by exploring other factors that may influence the effectiveness of the "Avoid 4T" campaign. For example, researchers can examine the role of social media in increasing exposure to BKKBN ads, or explore the impact of community-based interventions on adolescent awareness about early marriage.

References

BKKBN (2020). National Population and Family Planning Board Annual Report 2020.
Guilford, J. P. (1954). Psychometric methods. McGraw-Hill.
Spearman, C. (1904). "The proof and measurement of association between two things." The American Journal of Psychology, 15(3), 288-293.

Appendices

Questionnaire used in the study
Demographic information of the participants
Data analysis procedures
Frequently Asked Questions: BKKBN Ads and Youth Awareness

Q: What is the "Avoid 4T" campaign, and what is its purpose?

A: The "Avoid 4T" campaign is a public awareness campaign launched by the National Population and Family Planning Board (BKKBN) to prevent early marriage. The campaign aims to educate teenagers about the risks of early marriage and encourage them to avoid it.

Q: What are the 4T's that the campaign is trying to avoid?

A: The 4T's refer to the four risks associated with early marriage: Too early, Too young, Too soon, and Too many children. The campaign aims to educate teenagers about the risks of early marriage and encourage them to delay marriage until they are emotionally and financially ready.

Q: How does the campaign reach out to teenagers?

A: The campaign uses various channels to reach out to teenagers, including social media, mass media, and community-based interventions. The campaign also partners with community organizations and schools to reach out to teenagers.

Q: What are some of the challenges faced by the campaign in increasing adolescent awareness?

A: Some of the challenges faced by the campaign include limited exposure to BKKBN ads, unattractive ad content, and socio-cultural factors that may still consider early marriage as something natural.

Q: What can be done to increase the effectiveness of the campaign?

A: Several strategies can be employed to increase the effectiveness of the campaign, including increasing the frequency of advertising display, creating more interesting ad content, and building partnerships with community organizations.

Q: How can community organizations help in increasing adolescent awareness?

A: Community organizations can help in socializing the "Avoid 4T" campaign message to teenagers and their parents. They can also provide support and resources to teenagers who are at risk of early marriage.

Q: What is the role of social media in increasing exposure to BKKBN ads?

A: Social media can play a significant role in increasing exposure to BKKBN ads. The campaign can use social media platforms to reach out to teenagers and provide them with information about the risks of early marriage.

Q: What are some of the limitations of the study?

A: Some of the limitations of the study include a relatively small sample size, which may limit the generalizability of the findings. The study also only examines the relationship between exposure to BKKBN ads and adolescent awareness about early marriage, and does not explore other factors that may influence the effectiveness of the campaign.

Q: What are some of the future research directions?

A: Future research can build on this study by exploring other factors that may influence the effectiveness of the "Avoid 4T" campaign. For example, researchers can examine the role of social media in increasing exposure to BKKBN ads, or explore the impact of community-based interventions on adolescent awareness about early marriage.

Q: What is the significance of the study?

A: The study provides important information for BKKBN to increase the effectiveness of the "Avoid 4T" campaign in preventing early marriage. With the right strategy, this campaign is expected to be more effective in building adolescent awareness and preventing early marriage in the future.

Q: What are some of the implications of the study?

A: The study has several implications for policymakers, community organizations, and parents. It highlights the need for a comprehensive approach to preventing early marriage, including increasing exposure to BKKBN ads, creating more interesting ad content, and building partnerships with community organizations.